Brand Journalism – Why not?

Brand journalism, native advertising, advertorials….call it what you will but local dailies and weeklies have strong and trusted brands in their communities, making them ideally suited to serve their readers (not to mention local businesses/customers) with content that is both informative and intended to influence.

 https://gigaom.com/2014/09/19/what-does-the-rise-of-brand-journalism-mean-for-one-thing-it-means-journalists-have-to-up-their-game/