From Comscore.com full story here
Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites
comScore Releases Overview of European Internet Usage for November 2011
LONDON, UK, 19 January 2012
– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, today released an overview of Internet usage in Europe, showing
that 379.4 million Europeans went online in November 2011 for an average
of 27.8 hours per person. This release highlights Internet usage in 49
European markets aggregated into the European region and provides
individual reporting on 18 markets. Amongst its findings, the study also
showed that 47.8 percent of Europeans visit Newspaper sites, with a
notable percentage of visits to the top 5 Newspaper sites preceded by a
visit to Facebook.
Nearly 1 in 2 Europeans Visit Newspaper Sites
In November
2011, 181.5 million unique people in Europe visited Newspaper sites, an
increase of 9 percent from the previous year. The Daily Mail continued
to attract the largest audience at 20.1 million unique visitors,
followed by the Guardian at 15.7 million unique visitors. Turkish
newspapers Hürriyet and Milliyet and German newspaper Bild rounded out
the top five Newspaper properties, with each attracting approximately 10
million unique visitors.