iVillage -The E! True Hollywood Story

General, Uncategorized 1 Minute

 iVillage, one of the earlier Web 1.0 success stories is gone. In case anyone is still unconvinced, moving your publication online does not guarantee success. The iVillage case study may indicate that after Facebook (communities) and Google (search) the publisher’s task of scaling-up the online audience is incredible challenging, to say the least.

http://digiday.com/publishers/ivillage/

Published by The Print Observer

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