Mito Magazine is a monthly magazine for the Latino entertainment community that offers valuable business advice, health and beauty advice, as well as important
motivating information for personal growth.Co-owner and Marketing Director Gionvanni Higareda responded to Mediabids’ questions.
(MB) Five years from now what role will publications like yours
serve? For example, some people predict a complete migration to the web for
many types of publications, do you?
(MM) No,
we will have a strong presence in the web but we want to keep the printing
format.
(MB) What sort of measures has your publication put
in place to either conserve costs or boost revenue?
(MM) Work with vendors to reduce costs by reducing the paper waste and go with 65 percent of post-consumer paper.
(MB) Looking forward to 2009, do you have any significant changes in store for the
new year?
(MM) Yes, we will expand our distribution area to San Joaquin County and the bay area.
(MB) What was your most successful advertising initiative in the past 12
months?
(MM) We redesigned the concept of the publication, now our main goail is to present the new face of the Latino generation for the general market.
(MB) How does your publication hire
and, even more important, retain top sales personnel?
(MM) By an excellent environment, commission, motivation and empowerment in the main decision-making in the company.
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