Positively Entertainment & Dining is a 32-year old regional monthly tabloid serving the Portland, OR/Vancouver, WA metro areas, distributed free to over 300 entertainment-oriented establishments, mostly restaurants, hotels, bars & lounges. We cover all types of music, restaurants, theater, sports, recordings, books, comedy, cabaret & special events. Positively Entertainment appears online also at www.positivelyentertainment.com
(MB) Five years from now what role will publications like yours serve? For example, some people predict a complete migration to the web for many types of publications, do you?
(PE)With the economic climate today, I see more and more publications going to the web.I have cut down from 20 pages to 16 in print already and put additional articles in the online version. I will probably still have a print presence in 5 years, although probably a smaller one.
(MB) What sort of measures has your publication put in place to either conserve costs or boost revenues?
(PE) To conserve costs, besides cutting down to 16 pages, I am shifting more focus to marketing the web site it the new year.
(MB) Looking forward to 2009, do you have any significant changes in store for the new year?
(PE) I am currently expanding circulation to more outlying areas to attract more businesses.
(MB) Do you have any tips for other publications about the best way to integrate print and web sales?
(PE) As far as tips to integrate print and web sales, I would welcome help in that area.
(MB) How does your publication hire and, even more important, retain top sales personnel?
(PE) I have so far no sales personnel besides myself, but have a couple prospective sales people.
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