From the Newspaper Association of America – "US consumers say they rely on newspaper advertisements more than ads in
any other medium when they are planning, shopping and making purchase
decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research."
Read the full article
Great post Jim! I never knew the large digital audience that Tronc had until this article.
Very good point Seb. We here at Mediabids have created that on our site but we’ve seen that newspaper publishers…
Wonderful post. As an employee of a small alt. weekly, we always look for ways to engage our community and…
The most difficult part of automating legacy media is creating a digital trading method that is accepted and adopted by…
I’m not really surprised by the fact that a lot of people who read newspapers don’t use mobile phones. I…
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