From adoperationsonline.com. Full story here
Two out of Three Americans Prefer Print Media In Spite of the Benefits of the Digital Revolution
NEW YORK – According to new research, digital media is no substitute
for traditional printed media. A recent survey conducted by Harris
Interactive® on behalf of Earthtone suggests that most people choose
how they consume media based on personal preferences.
Research shows that the majority of U.S. adults think that printed
media is easier to read than the digital equivalent. Interestingly,
most adults reported that they feel more comfortable when they have
something on paper than when it’s on screen, suggesting that we make an
instinctive association between things we can touch and feel and things
that are ‘real’.
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