Valentine’s Day Print Ads

Valentine’s Day is THIS WEEKEND! 

Whether you’re excited about it or loathe this holiday, you probably haven’t been spared from multi-channel ad campaigns from a range of businesses looking to help you pump up the romance.

This year, as this article from The Atlantic talks about, on television at least, some companies are going for a different approach – the "Anti-Valentine’s Day Ad", where companies stray away from, and even in some cases, make fun of, traditional Valentine’s Day messaging.They mention this Dairy Queen ad, which does a pretty great job of satirizing some of the more common jewelry commercials.

 So, we decided to look at some recent editions of newspapers and magazines and see if advertisers took a similar satirical approach there, but we found pretty traditional messaging –

  (NY Times)

Macy’s argues that roses don’t last, but jewelry does. 

  (Wall Street Journal)

1-800-FLOWERS would likely not approve of that message. 

(People Magazine)

Burt’s Bees takes a more subtle approach with heart imagery. 

(New York Times)

 Cartier uses bursts of red to compliment Valentine’s Day messaging.

  (New York Times)

Tiffany & Co., in contrast sticks, with simple black & white to convey the beauty of their jewels. 

  (Various Print Pubs – Newspapers – Want to Run this Ad?)
We’re fans of Dancing Deer here at MediaBids and we think this offer is as sweet as can be. Great cookies and a great discount for consumers.

MediaBids wishes you and yours a great Valentine’s Day weekend.