Valentine’s Day Print Ads


Valentine’s Day is THIS WEEKEND! 

Whether you’re excited about it or loathe this holiday, you probably haven’t been spared from multi-channel ad campaigns from a range of businesses looking to help you pump up the romance.

This year, as this article from The Atlantic talks about, on television at least, some companies are going for a different approach – the "Anti-Valentine’s Day Ad", where companies stray away from, and even in some cases, make fun of, traditional Valentine’s Day messaging.They mention this Dairy Queen ad, which does a pretty great job of satirizing some of the more common jewelry commercials.

(YouTube Via The Atlantic)

 So, we decided to look at some recent editions of newspapers and magazines and see if advertisers took a similar satirical approach there, but we found pretty traditional messaging –

  (NY Times)

Macy’s argues that roses don’t last, but jewelry does. 


  (Wall Street Journal)

1-800-FLOWERS would likely not approve of that message. 

(People Magazine)

Burt’s Bees takes a more subtle approach with heart imagery. 

 

(New York Times)

 Cartier uses bursts of red to compliment Valentine’s Day messaging.


  (New York Times)

Tiffany & Co., in contrast sticks, with simple black & white to convey the beauty of their jewels. 

  (Various Print Pubs – Newspapers – Want to Run this Ad?)
We’re fans of Dancing Deer here at MediaBids and we think this offer is as sweet as can be. Great cookies and a great discount for consumers.

MediaBids wishes you and yours a great Valentine’s Day weekend.

 Love Heart 28

 

 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s