Monthly Archives: June 2016

Q&A with Our Newest Advertiser – Home Chef

homechef

MediaBids is pleased to welcome Home Chef to its print advertising affiliate program!

Home Chef is a food delivery service that sends customers everything they need to prepare home-cooked, delicious, healthy meals in around 30 minutes. Sample menu offerings include: Bistro Steak Frites, Grilled Salmon with Lemon-Dill Yogurt Sauce and Healthy Takeout Sweet and Sour Chicken. Here’s a little bit more about the company, from the Director of Digital Marketing at Home Chef, Shane Smith:

1.) Can you give us a quick overview of how Home Chef works?  Home Chef allows customers to choose from a selection of 13 new meals each week on our website.  We then deliver fresh, pre-portioned ingredients to the customer’s home.  The delivery comes with an easy-to-follow recipe card which allows customers to cook tasty meals in about 30 minutes.

Our goal is to make dinner special by offering a convenient, fun and delicious alternative to the time consuming process of meal prepping and grocery store shopping.

2.) What makes Home Chef stand out among other meal delivery services? At Home Chef, we pride ourselves on selection.  We offer 13 new meal options each week and that variety sets us apart.  We also have vegetarian, low-carb, low-calorie and gluten free options.  No matter your dietary preferences, Home Chef has you covered.

ABC 7 New York launched an independent review of meal kit delivery services and Home Chef compared very favorably against other meal kit services and the grocery stores.

3.) What are some of the most popular meal choices? Some fan favorites include the Parmesan-crusted sirloin steak, the Thai pork lettuce wraps, and the Fried goat cheese and arugula salad.

4.) Can you tell our publishers a little bit about Home Chef’s customers? Home Chef customers enjoy cooking but are tired of the hassle associated with meal planning, grocery store shopping & cooking time-consuming recipes.  Females in particular are big fans of Home Chef but we resonate well with any busy person who enjoys home cooking but is looking for a more convenient option.

If you are with a newspaper or magazine, you can run Home Chef’s ad in your next print edition by clicking here: https://www.mediabids.com/campaign/details/home-chef/?pici=41066

If you’d like to try Home Chef and receive $30 off your first order, use promo code meal1 at checkout.

We’ll make this attractive ad specifically to your specs, and get it to you by your next deadline. Call 860-379-9602 with any questions or email pihelp@mediabids.com 

 

Local PI (per inquiry) – Top 5 Reasons to Start Today

Digital Print pic

Local PI (per inquiry) is a program for community-based publications that are looking to meet the changing needs of advertisers in their local market. Every community has local market advertisers that want to buy newspaper ads but will only buy the ads on a performance basis (meaning pay-per-call.) In other words, local PI is a way for local publications to generate revenue from local advertisers that are otherwise more likely to continue spending their entire budget on search marketing and social media. Local PI offers community publications a way to stay relevant to the majority of local market advertisers.

At Mediabids, we have local PI already figured out for you. We handle all the paperwork, rate negotiations, ad traffic, call tracking/reporting and accounts work. Your publication runs the advertising and is paid a fixed amount per call generated. It’s that simple!

Whether or not  you’re struggling to replace lost print revenue with digital or alternative sources, here’s the top FIVE reasons to be considering local PI.

It’s Easy

Under any circumstances, it’s tough enough to sell advertising space. But now you’re also battling against several damaging mis-perceptions -namely, print is dying and too expensive. Local PI is entirely response-based (e.g. phone calls) so it’s easily more measurable and cost-effective for advertisers than most other local advertising options.

Also, Mediabids handles everything so local PI doesn’t cost you or your sales staff time or money. Your ad reps continue to focus on selling ROP and digital to their book of business.

New Print Revenue

Local PI is an alternative revenue source but it’s also new print revenues. To put it another way, it’s a new opportunity for you and for select advertisers in your market. The ideal local PI advertisers:

a)  May have tried print before but didn’t stick with it.

b) Were consistent customers for many years but are now reluctant to return your calls.

c) New businesses or advertisers that have always avoided print for one reason or another.

Phones Are Driving Everything

Local PI provides local advertisers a way to tap into the increasing use of smartphones and tablets by consumers. It just makes good business sense.

Mobile phones use has exploded over the past 4-5 years and people love to pick up the phone and call, rather than fill out an online form or email. In fact, roughly two-thirds of customers prefer to call versus other ways to contact a business. BIA/Kelsey recently reported that by 2019 businesses will get 162 billion more customer calls than they received in 2014. (Invoca, Call Intelligence Index 2016) Clearly, consumers are increasingly wired to call.

Bridge the Digital-Print Divide

Mobile phones are the proving to be the missing link between advertising and the customer. Seventy-nine percent of people ”switch devices during a single activity” – meaning consumers today move from one media channel to another and move from online to offline media channels quickly and with ease. (Invoca, Call Intelligence Index 2016) Local PI drives calls from print ads to local advertisers and print calls are by far the highest quality calls. The average call from a newspaper ad is over 3 minutes longer than an average call from TV and 2 minutes longer than an average call from an online display ad.

Home Services pic

Local Advertisers Get Results

According to the Invoca’s Call Intelligence Index 2016, the industries with the highest increases in call volumes are those with high value purchases or services where customers generally need a lot of personal service. The kinds of local businesses in these categories include home repair, financial services, insurance, health and wellness and travel. What does this mean? It means you likely already have a long list of potential local PI advertisers in your backyard.

Rolling all this up – you have advertisers that want measurable response and customers that are increasingly prone to respond to advertising via their phones. As a print publication, you want more print revenue but you need a way to overcome the usual objections to print – ”high” cost and a less competitive ROI. Local PI by Mediabids checks all the boxes.

Post by Jim Jinks.

 

 

 

Magazines Outperform Digital Video & Display to Deliver the Highest ROAS across all CPG Advertising Categories

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Last week, as reported by ADWEEK and AdAge, Nielsen Catalina Solutions revealed exciting results from their study on how media spending across various channels affect sales.

Unveiled at the Advertising Research Foundation’s Audience Measurement conference, the study highlighted that magazines deliver the highest ROAS (return on advertising spend) across all CPG categories with an average return of $3.94 for every ad dollar spent.  This is compared to $2.63 ROAS for display ads, and just $1.53 for digital video.  Surprising statistics considering many advertisers are moving budget in the digital direction.

Magazines performed particularly strongly in the categories of food, general merchandise, health and beauty, as well as over-the-counter products and reward/sweepstakes and promotion/coupon ads drove the highest returns.

“Everybody wants to be in digital video,” Ms. Wood (Nielsen Catalina Chief Research Officer) said. “There is very little inventory, so the price is high. It’s the reverse in magazines, which are undervalued in the marketplace.”

So while many brands are chasing all the latest technologically advanced ad inventory, it cannot be ignored that magazines are still a powerful part of the marketing mix for CPG brands.

While views, shares, and likes may be exciting social statistics for digital advertising, most marketers would agree that return on investment is still one of the most, if not the most important measurements of campaign success.

For help reaching your target audience via magazines, contact Mediabids at info@mediabids.com or at 860-379-9602.

Post by Darcy Mauke

MediaBids Now Offering Free Content to Newspapers from The Motley Fool!

fool
Looking for content for your next print edition? Are your readers interested in finance? We can help!

Mediabids was recently asked by The Motley Fool to be the exclusive distributor of unique content to our member publications, free of charge. The Motley Fool was founded in 1993 and focuses on long-term investment advice for individuals.

If you are interested in receiving weekly columns from Motley Fool, please let us know by filling out this short form: http://bit.ly/28QkpS6

You can view sample content here: http://www.fool.com/investing/2016/06/20/3-ways-to-get-double-digit-returns-on-your-money-g.aspx

 

MotleyFoolContent

If you have any questions about this program, email jgould@mediabids.com or fill out the short form below:

5 Print Industry Videos (In Additon to the #tronc Video) That Are Worth A Watch

The video tronc (formerly Tribune publishing) recently released has received a lot of attention within the publishing industry. Here’s a link ICYMI – https://youtu.be/oeo1V-47BBw

While it is definitely noteworthy, (and many other blogs have covered it quite thoroughly) we wanted to bring to attention a few more videos about the industry that are important in their own ways.

1.) When Journalism Meets Technology

A super interesting video about how media companies are using artificial intelligence to create news stories. One example is how an article about an earthquake in the LA Times was created automatically in four minutes by a “Quakebot”.

2.) Print’s Not Dead for Comic Books
Sales of hard copy comic books are on the rise, which flies in the face of the common narrative about the death of print.

 

3.) Innovation in Newspaper Ads – Some interesting samples from Newspapers Canada about how advertisers are using print in clever ways.

4.) The Wall Street Journal – Newspaper Readership Now, Then and in the Future A concise look at the evolution of the newspaper.

5.) MediaBids – Newspaper Advertising is Alive

Here at MediaBids, we see print ads driving phone calls, leads and sales to advertisers all across the US. In this video, we talk a little bit about how performance ads can generate a new revenue stream for newspapers.

Post by Jess Greiner

All Advertising is Local

There’s an oft used phrase in Washington – ”all politics is local.” Congressman Tip O’Neill, the legendary Democratic Speaker of the House from Massachusetts, wrote a book titled All Politics is Local so he is perhaps most closely associated with the phrase. In short, no matter what is happening in the world, a smart politician pays attention to the ”parochial” interests of his/her constituents.

Neighborhood pic

In some ways, despite the overwhelming attention paid (in the media and in the advertising industry) to the spending of large national chains and global brands, much of advertising is local as well. But we need to think a little differently about what we mean by ”local.” Very few advertisers are necessarily well served by trying to reach everyone (not that it’s possible.) Effective ad campaigns require that we can reach certain households and certain people within a household. Advertising is not quite local, in the Tip O’Neill sense of the word, advertising is really more like hyper-local or at the individual level.

So why am I banging on about this? Why does it matter?

It matters because understanding the root of effective ad campaigns -especially now- should change our perception, somewhat, of the way the ”demise of print” is so often reported.

In print news recently, Politico reported that Macy’s would be cutting their ROP national advertising by 50% and last week Mediapost reported that the Newspaper Association of America announced they would roll up National Newspaper Network (NNN), their national ad sales arm.

http://www.politico.com/media/story/2016/06/the-macys-factor-004590

http://www.mediapost.com/publications/article/278133/newspaper-national-network-folds.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=93824

Juxtapose these print industry reports with a recent article in the Atlantic about the state of journalism in the Facebook era. The Atlantic article noted that Pew Research looked at the digital traffic of the top 50 highest circulation newspapers in the U.S. Pew found that in just the past year, over half the papers had seen mobile and tablet traffic explode past desktop traffic. In other words, news consumption isn’t declining – it’s simply migrating to devices that are more personal (e.g. at the hyper-local or individual level.)

http://www.theatlantic.com/technology/archive/2016/06/facebook-ate-the-universe-bye-universe/486944/

It is true that many large metro dailies are struggling to hang onto national advertisers and this struggle is likely to continue. However, newspaper organizations are well positioned to capitalize on the hyper-local/individual-level needs of most advertisers, especially when we better define ”most advertisers.” In the U.S. the number of corporate/national advertisers is dwarfed by the number and amount spent by small/local market advertisers.

Facebook and Google have thrived because they offer cost-effective tools that ”small” local market businesses love. Facebook and Google are response-based and allow advertisers to reach relatively well-defined groups of potential customers. Local advertisers, unsurprisingly, have flocked to this low risk way to target the ”right” people in their communities.  Indeed, the Atlantic article reported that 85% of all online ad spend goes to Facebook and Google….rather than the flashier ROS display buys on high traffic sites.

Community weeklies and mid- and small-dailies have the advantage of the content distribution channels of social media (Facebook, Twitter, LinkedIn, Instagram, SnapChat and others) while offering advertisers a print and digital footprint that largely overlaps well with the defined local markets of many small advertisers. For the great majority of these advertisers, their menu of local marketing options beyond Facebook, Google AdWords, direct mail and the local newspaper platform includes advertising media that are decidedly less geographically targeted, response-based and cost-effective. For a variety of reasons (ad production costs, reach, waste etc.) Broadcast TV, cable TV, radio, outdoor -and even in some cases the large metro daily- are not ideal for many local market advertisers.

The widespread generalization of ”print” and ”advertisers” -in a great deal of the print and advertising industry reporting- pretty much walks up to the line of misrepresenting what is truly happening in these industries. Granted, advertising and small business at the hyper-local/individual level is tougher to generalize but it is where the bulk of all kinds of important transactions are actually happening at an ever increasing rate.

Post by Jim Jinks.

 

 

 

 

 

Happy Father’s Day

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It’s mid-June which means it’s time to celebrate Dads and Grads.  This year we were proud to feature ads from Seabear Salmon and Omaha Steaks in our Father’s Day performance print campaigns.  Here are some of our favorite Father’s Day commercials this year.

Dove Men+Care offers this touching Father’s Day tribute:

The PGA TOUR Superstore came out with an ad narrated by Jason Day’s 3 year old son in which, since it’s Father’s Day, he lets him win:

Courtyard Marriott partnered with the NFL to feature players’ children sharing what they love most about their dad:

This Father’s Day, Gillette says, Go Ask Dad:

Dockers celebrates Father’s Day with anecdotes and favorite memories of dad:

 

And just in case we didn’t tug your heartstrings enough, who could forget Dove’s Father’s Day ad from last year, sharing Dads’ real life reactions to the news they’re becoming fathers:

Happy Father’s Day from Mediabids!

Time to Plan Your Holiday Print Advertising!

Smiling sandy snowman in red santa hat on the sea beach.

The sun is out. The birds are singing. Kids are out of school. Families are embarking on their summer vacations. Some companies may even be letting their employees have summer hours, going home early on Fridays and things like that.

Not here at MediaBids. We have our noses to the grindstone, working hard on planning our clients’ holiday advertising print campaigns. Why so soon?

In the 2015 Holiday Season, we drove 25,000 Leads and Sales to Our Performance Print Advertisers. In 2016, we want to double that number.

If you’d like to participate in our Performance Print Program this holiday season, we’d love to drive you sales. Here’s  the 10-second overview of how it works:

We take your print ad and distribute it to our network of newspapers and magazines across the US. You only pay for ads when we drive a qualifying phone call, lead or sale your way.

Why Think About This in June?

Time flies

Because Time Flies!

Magazine Deadlines Come Quick – Some national magazines need creative as early as August/September for their holiday editions.

Ad Creation  – Designing the perfect ad can take a few revisions. The messaging, offer (if it’s a direct-response ad) and look and feel of the ad need to be on point – and that can take some time.

Promo Codes and Landing Page Creation – Devising and implementing promo codes and landing pages can take a bit to design, implement and test. 

Ad Distribution Takes Time – We need to have the elements in place by September to be able to roll the ads out to publishers, ensuring they get several insertions before the big holiday season.

If you’d like to participate in our Performance Print Program this holiday season, fill out the short form below and we’ll get back to you ASAP. We’d love to drive you sales from print! 

 

 

 

 

 

#OrlandoUnited

Candle Vigil

First and foremost, our thoughts and prayers are with the people of Orlando and LGBT communities throughout Florida and everywhere. May you find peace and healing in the coming weeks and months.

The tragic events of early Sunday morning have become an all too common occurrence in the United States; Columbine, Aurora, Sandy Hook, Virginia Tech, Fort Hood, San Bernardino and many, many others. The facts of the Orlando shooting will become more clear by the day but due to the work of many hardworking newspaper journalists in Florida, we already know (and did know within hours) a significant amount about the shooter. In particular, his alleged motivations and how he was a licensed security guard (and able to purchase firearms) despite being on the FBI terror watch list as recently as 2014. These are important facts as we try to learn from this tragedy. Newspaper journalists were undoubtedly the first on the story and they will likely be the ones that will do the most in-depth reporting of the impact of the tragedy on the City of Orlando and the LGBT community. It’s what they do.

As always, newspapers play an important role in shaping the public’s consciousness following a traumatic and horrific event (wish I could say unprecedented here.) Along these lines, the front pages of the New York Daily News and New York Post have become somewhat predictable…but this is a certain kind of ”journalism” that overtly plays to the prejudices of readers.

Daily News NY Post Orlando Shooting

It’s difficult to say what exactly is the ”correct” chord to strike in the wake of such an immense tragedy. We thought it best to show how Florida papers -those closest to the tragedy- responded to the Orlando shooting.

Even in Florida, a few newsrooms went the somewhat sensational route:

Florida Times Union June 13th FP

Palm Beach Post June 13th FP

NWFLA Daily News June 13th FP

Generally speaking, however, most of the headlines were more reflective of the basic facts and scale of the terror:

Sun Sentinel June 13th FP

Ft Myers NewsPress June 13th FP

The Tampa Bay Times and the Villages Daily News have two of the more unique and creative front page treatments:

Tampa Bay Times June 13th FP

The Villages Daily Sun June 13th FP

Perhaps most fitting, the Orlando Sentinel has what could easily be describe as the most moving headline and imagery. #OrlandoUnited

Orlando Sentinel June 13th FP

Post by Jim Jinks.

More Senior-Oriented Performance Print Campaigns Available!

In addition to the advertisers we told you about last week – we’re pleased to announce that we’ve added even more great senior-oriented products to our performance print advertising program. Your newspaper or magazine can run these ads and you’ll get paid when they generate a qualifying phone call. Click on the image or links for more information and to request an ad. Call us at 860-379-9602 with any questions about these campaigns.

JitterBug Cell Phone

JitterbugCellPhone

Breadcrumbs II Personal Locator

Breadcrumbs

Perfect Choice HD
perfectchoice

Jacuzzi Walk-In Tub
jacuzziwalkin

9 Inch Portable Digital TV

digitaltv