AdWeek reported on a clever newspaper ad that encourages readers to explore the great outdoors. The ad comes to life when exposed to sunlight through a unique type of ink used in the printing process.
The ad was placed in the New York Times. Read more here: http://www.adweek.com/creativity/l-l-bean-made-a-clever-newspaper-ad-that-you-can-only-read-outdoors/
Great post Jim! I never knew the large digital audience that Tronc had until this article.
Very good point Seb. We here at Mediabids have created that on our site but we’ve seen that newspaper publishers…
Wonderful post. As an employee of a small alt. weekly, we always look for ways to engage our community and…
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