Free TeleSeminar Thursday, September 19: Advertising Sales Leaders: Physicians Mutual Insurance, What Defines Their Ad Spend?


Advertising Sales Leaders:  Physicians Mutual Insurance, What Defines Their Ad Spend?

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC [ ] the founder of the live weekly PowerHour Advertising Sales Academy [ ] and Jedd Gould, CEO of MediaBids [ ] for a free MediaBids PowerHour on Thursday, September 19th at 1:00 p.m. Eastern/New York time focused on Physicians Mutual Insurance, What Defines Their Ad Spend?

To register, please go to:

Details are below~for our 275th free educational PowerHour, since 1995.

During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions:

Physicians Mutual Insurance Company was founded in 1902 in Omaha, Nebraska. Physicians Mutual offers a wide variety of health and life insurance products, ranging from hospital and medical insurance policies to Medicare Supplement, from dental insurance to annuities to whole and term life insurance.

Join us will be Trish Hooker and Curtis Krogman, who are both from the Physicians Mutual Direct Marketing Group. In their roles at Physicians Mutual, Trish and Curtis are responsible for marketing their products across a wide range of media options. In our teleseminar, we explore the process they use to make their marketing decisions.

#1.  Who are the Physicians Mutual customers? What steps are taken to define their best audience for marketing?

#2.  Once an audience is identified for marketing, how is the decision made where to allocate their marketing ad spend?

#3.  How are marketing ad responses tracked?  How do they measure cost-per-result, lifetime value and ROI?

#4.  What print/digital mediums and ads, perform the best? Is there a difference in the performance of ad mediums based on the type of insurance being sold?

#5.  Attribution and ad leakage, how is this tracked and measured?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4500+ leaders on this url:

Registration Information

When:  Thursday, September 19th.

Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please go to:

For additional registration information, please contact at 800-989-0406 or E-mail

We look forward to having you join us~

Jedd Gould, The Place To Buy and Sell Advertising Space
in Newspapers & Magazines, 800-989-0406

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The Coach,

Ernest Oriente
President of PowerHour, since 1995

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PowerHour, a worldwide media/advertising sales coach + trainer + recruiter + investment banker + SEO/SEM experts, since 1986,

The author of SmartMatch Alliances,

Come join our live weekly PowerHour Sales Academy that will help you sell more ads in print, on your website and for your E-newsletters,

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