Monthly Archives: January 2021

Upcoming Educational PowerHour for Publishers – “How is Response-Based Advertising Shifting?”

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC and Jedd Gould, CEO of MediaBids for a free MediaBids PowerHour on Thursday, January 28 at 1 p.m. Eastern/New York time focused on “Trees Are Obstacles Or Opportunities?”

To Register for this Free Event, Click Here: Teleseminar Registration (mediabids.com)

Details are below for our 286th free educational PowerHour, since 1995.

Here is a short 90-second video to watch, tied to the upcoming teleseminar below:

During this 60-minute MediaBids PowerHour we will discuss the points below plus field your specific questions:

1. A = for your ATTITUDE. What shifts will you and your advertising sales team make/take, going into the new year?

2. A = for your APPROACH. What are the key advertising sales and marketing efforts vital for the first half of 2021?

3. A = for your ACCESS. What is your USP? What sets your ad platform apart from your direct competitors?

4. A = for your ANTICIPATION. Where is the optimism tied to the advertising trends we are tracking with our media clients around the world? Where are the best opportunities?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4400+ leaders on this url: https://www.linkedin.com/groups/2379105/


Registration Information
=================
When:  Thursday, Jan. 28.
Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please click here.

For additional registration information, please contact MediaBids.com at 800-545-1135 or E-mail jpeterson@mediabids.com

We look forward to having you join us,

Jedd Gould
www.mediabids.com
Come follow us on Twitter, https://twitter.com/Mediabids

And

The Coach,

Ernest Oriente
President of PowerHour, since 1995
http://www.linkedin.com/in/ernestoriente

Come follow us on Twitter, https://twitter.com/PowerHourCoach

Helpful Resources For Journalists Covering the Upcoming Inaugural Events

The Committee to Protect Journalists just published some helpful guidelines for journalists covering next week’s events – CPJ Safety Advisory: Covering the build-up to the U.S. presidential inauguration – Committee to Protect Journalists

Additionally, the NNA (National Newspaper Association) also provided a summary of tips/resources –

  • Do not meet in person with sources you do not know.
  • Be mindful of your surroundings.  Some sources say Improvised Explosive Devices (IEDs) may be used by rioters.
  • Employ social distancing tactics, as always.
  • Do not work alone if covering protests.
  • Obey orders from law enforcement. If legal assistance is needed, the Reporters Committee for Freedom of the Press has a hotline for journalists at 1-800-336-4243, or www.rcfp.org.     
  • Be aware of potential use of live ammunition by protesters or police.
  • Stand back from crowds, where vehicle ramming could be a threat.
  • For journalists receiving verbal abuse, Radio-Television News Directors Association has an excellent resource page for maintaining good mental health. https://www.rtdna.org/article/webinar_newsroom_mental_health_strategies

The CPJ also made a downloadable checklist available.

Thank you, journalists, for your service during these difficult times. Without your efforts important and unbiased news coverage wouldn’t be possible. Stay safe!