All posts by printobserver

Profiles in Print – The Beacon Newspapers – Publishing in Washington D.C. & the Surrounding Areas

Flexibility has been an integral part of life this year, and a special group of publications that are offering flexibility to their readers in how they experience their media brand is The Beacon Newspapers.  

Stuart Rosenthal, Publisher & his wife Judy Rosenthal, Associate Publisher

The Beacon Newspapers are a group of publications that have been offering readers in the 50+ age range in the Washington D.C., Greater Baltimore Howard County, MD & Richmond Virginia areas thoughtful articles, living tips and helpful resources since 1989. Reaching 400,000+ readers, The Beacon has been an invaluable publication for individuals in their target age group. The group publishes four geo-targeted editions, an annual print Resource Guide, and the Silver Pages online product and service directory.

From an experiential standpoint, The Beacon Newspapers are making an innovative pivot from in-person events to virtual events in an exciting way. In the past, a mainstay event The Beacon spearheaded was the 50+ Expo, a local event that showcased exciting speakers, entertainers and informational exhibits that provided a great way for citizens to learn about local resources in their area, and local businesses to present their offerings in a meaningful way.

This year, in light of Covid-19, rather than cancelling the event, they partnered with other local organizations to bring the 50+ Expo online in a fun and interactive way for folks who’d still like to attend. This year, people interested in attending can visit this link https://beacon50expo.com to view classes, hear speakers, visit exhibitors and enjoy the available entertainment. The 50+ Expo will be available online from November 1, 2020 – January 31, 2021.

If you have questions about participating in the 50+ Expo, or would like more information about advertising in any of The Beacon Newspapers’ offerings, please email:  alan@thebeaconnewspapers.com or, you can request print-only ad rates here: https://www.mediabids.com/publication/ad-rates/www.thebeaconnewspapers.com/?pubId=54131

MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com

Profiles in Print: The Rome Sentinel Company

If you wanted to paint a picture of a lovely family-owned newspaper group, a candidate for your consideration would be the deeply-rooted, multi-generational, Rome Sentinel Company; passionate about covering local news in Rome and Oneida County NY for nearly 200 years.

Three generations of publishers: Stephen B. Waters, left, passes the torch to his son, Bradley R. Waters. The portrait in the background features George Waters, who in 1993 handed the publishing reigns to his son Stephen.

Founded in the 1820s and publishing nearly 7,700 copies Tuesday-Saturday & 19,500 copies of the Seven Day Sentinel on Sunday, the Rome Sentinel is a journalistic institution. The group employs over 50 long-time employees; folks who are deeply familiar all aspects of the community. Editorial features include coverage of local sports, health issues, senior affairs, arts, entertainment, and religion. In 2019, The Sentinel began adding podcasts to its multimedia mix, featuring sports talk & movie reviews.

Also in 2019, the Rome Sentinel Company acquired the 162-year-old Boonville Herald. The Boonville Herald reaches over 8,100 readers each Wednesday in the North Country and beyond. The Rome Sentinel Company also serves the communities of Clinton, Kirkland, Westmoreland and surrounding areas via the Clinton Record.  The Clinton Record is distributed bi weekly to over 15,000 readers in the communities of Clinton Kirkland Westmoreland and the surrounding area via the USPS’s Every Door Direct program.

If you’re a local advertiser in their NY coverage area looking to promote your business, or a regional/national advertiser interested in promoting your brand to a high-quality, engaged readership, this publication group may be a perfect fit. They offer full-service digital advertising services as well, so it’s truly a multi-channel way to reach a valuable audience.

To request ad rates from the Rome Sentinel or learn more, click here: https://www.mediabids.com/publication/ad-rates/the_rome_sentinel/?pubId=74704

*Circulation as of U.S. Postal Service Statement of Ownership October 2, 2020

MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com

Profiles in Print: Winston County Journal

Local newspapers not only offer citizens of the communities they cover unique insights into important issues and events in the area, but some go above and beyond to add a smile to their readers faces.

The Winston County Journal does just that, especially during the holidays. In their annual Christmas sections, they not only feature the classic “Letters to Santa”, but they also publish “Letters of Gratitude”, where local children share stories about the people and things they’re grateful for in life.  This feature may be appreciated more than ever this year.

Here’s a brief snapshot of this community newspaper: 

History:
The Winston County Journal was founded in 1892 by William C. Hight and covers Winston County, Mississippi community. The newspaper is presently owned by Emmerich Newspapers, a third-generation newspaper company.

Coverage:
The Journal serves Winston County with news, upcoming events, sports and all community happenings, each Wednesday.

Readership & Advertising Opportunities The Winston County Journal has a paid circulation of 3,000+ print subscribers. With every print ad purchase, The Winston County Journal will also place ads on its website and promote the advertiser on its social media channels. For additional advertising opportunities in surrounding areas, ads may be purchased in conjunction with its sister newspapers – the Choctaw Plaindealer (1,700 print subscribers) and Webster Progress Times (2,300 print subscribers).

Request Ad Rates in the Winston County Journal:  https://www.mediabids.com/publication/ad-rates/winston_county_journal/?pubId=58190

MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com

NEWSPAPERS PARTICIPATING IN MEDIABIDS’ PERFORMANCE-BASED PRINT ADVERTISING PROGRAM GENERATE RECORD REVENUE IN AUGUST 2020!

For over a decade, MediaBids has been driving print advertising revenue to newspaper publishers through its unique performance-based print advertising program. Every time a reader makes a qualified phone call, online inquiry, or purchase in response to a print ad placed on behalf one of MediaBids’ impressive roster of direct-response advertisers, the publication driving the response earns revenue. To date, August of 2020 has been the program’s most successful month ever, generating hundreds of thousands of ad dollars for newspapers large and small across the country. A daily newspaper in NY earned $40K during this record-breaking month from running a wide array MediaBids’ ads that were a perfect fit for their readership .

MediaBids’ print ads have been a lucrative tool for our publication month-after-month. The revenue has been substantial and is increasing over time; 2020 has been a tough year in many respects, but MediaBids’ ads have been a bright spot. We can always count on receiving classified liner ads from top national brands, right when we need them. It’s easy to participate, and the team is great to work with.” – Janelle Anderson, Wisconsin Community Papers

“We have always believed in the power of newspapers and appreciate the crucial role they play in society – perhaps now more than ever before. We are proud to be an ally of the publishing industry and continue to strive to drive as much revenue as possible to print media brands to support their journalistic efforts.” – Jedd Gould, President, MediaBids Inc.

Newspapers can create a free profile on the MediaBids’ website (www.mediabids.com) to view a full list of available advertisers and payout information. Each ad has a unique phone number or URL that tracks response specifically to each publisher, and earnings are paid out monthly. There is no cost for newspapers or magazines to use MediaBids.

About MediaBids
MediaBids brings together newspapers and large consumer brands to leverage the power of print advertising to generate new customers for clients and additional revenue for publications.

For more information, contact MediaBids at 800-545-1135 or visit www.mediabids.com

pro-News. pro-Citizenship. pro-Small Business.

Main Street pic

Our local news media businesses and organizations sit at the crossroads of pretty much everything that make our communities work.

  • Small businesses
  • Residents/citizens
  • Local government

Our local newspapers provide a place for local business to advertise to their local customers. Our papers cover local government and politics and help to keep citizens informed. Without our local papers there’s almost no transparency, citizenship is stymied, the credibility and authority of our local governments is undermined. This all means healthy local news organizations are a necessary prerequisite for strong local economies, thriving communities and local democracy.

Local news was struggling with competitive pressures well before the pandemic. But since March and the sudden and massive decline in local advertising dollars, many local newspapers are barely hanging on. This is why the ”Local Journalism Sustainability Act” is an important attempt at supporting local news orgs and better local journalism. Please link to more info about this proposed legislation here. Also, call the U.S. Congress switchboard at 202-224-3121 and ask to be connected to your Congressperson. Don’t know who represents you? Click this lookup page. Then make the call. Do it today!

 

Democracy

 

Print Advertising Is Having A Moment

Whats Old is New Again

As we all know the COVID crisis has had enormous impacts on our lives and on the economy. Newspapers have been especially hard hit among the many industries that saw a large number of their customers disappear virtually overnight. Once again people were declaring print media dead and perhaps buried this time.

But since the COVID shut downs began we’ve seen a really strong surge of ad placements and consumer response. Several advertisers that have done particularly well have done so in part because of the pandemic – OMAHA STEAKS, LEAF FILTER, ADT SECURITY, AT&T TV AND OTHERS. In fact, April response was up by 35% over March. May response was up another 36% over April. June is currently running another 17% ahead of May. These are very strong month-over-month increases. So at Mediabids we’ve seen anything but the notion that print media is dead and it’s certainly not buried.

Need a little more convincing? Understandable. An article appeared at Forbes.com today, highlighting how suddenly there are more marketers using full-page, print ads. This isn’t that surprising really. Newspapers have long been a place where marketers go to say something, especially if what they are saying is a little weightier or requires more space. These are complicated and challenging times. Print ads are unique in their ability to capture reader’s attention and say more rather than less (or nothing at all.) So it stands to reason marketers are once again turning to print (and newspapers in particular) to talk to consumers. To read the full article click here.

”Long copy sells more than short copy.” -John Caples, VP- BBDO

For more info about response-based print advertising and the campaigns to start running now, please visit Mediabids.com or email Jim at jjinks@mediabids.com.

 

 

 

 

Holiday Ad Spotlight: Fairytale Brownies

Fairytale Brownies

 

Fairytale Brownies are back this holiday season at Mediabids. Fairytale Brownies make a terrific gift that everyone is sure to love. Their brownies are made from the ”finest all-natural ingredients like rich Callebaut Belgian dark chocolate, creamery butter, fine cake flour and fresh eggs.” They also don’t use any trans fats, preservatives or artificial colors and they’re certified kosher. Fairytale Brownies are delicious and come in eleven different flavors from cream cheese to mint chocolate and raspberry swirl to toffee crunch. Fairytale Brownies also offers gourmet bars and cookies for nearly every occasion in their own uniquely designed gift boxes.

 

FB Brownies

Their ”Christmas Brownie Bliss” gift box includes thirty-six individually wrapped, bite-size brownies in six different flavors. This special holiday gift is regularly $54.95 but is being offered for a limited time at $39.95 (25% off!) plus FREE shipping. A delicious holiday gift at a great price point for gifts to family, friends and associates. Visit Mediabids.com or call us at 1-800-545-1135 for more information or to request an ad today. The holidays are fast approaching!

Holiday Ad Spotlight: Crown Maple Syrup

Crown Maple Holiday Ad

 

Crown Maple is artisan quality, estate-grown maple syrup from Madava Farms and 800-acre organic, family farm, established in 2010 in New York’s Hudson Valley. In addition to maple syrup, their product line-up includes maple sugar, maple-infused condiments, maple-flavored snacks and craft beverages with Crown Maple.

 

Crown Maple image

 

This holiday season Crown Maple is offering three special gift options, each at 25% off! The three options include the ”Pancake Breakfast Gift Set,” the ”Bourbon Barrell Aged Organic Maple Syrup” and ”Infused Organic Maple Syrup Trio.” Customers can buy one or all three. Shipping and handling is only $5 per item. These are great gifts and a good value. Perfect for giving this holiday season to family, friends and associates.

We have display ads and a classified liner ad for this campaign. The ads are available in both color and BW. Visit Mediabids.com or call us at 1-800-545-1135 for more information and to request your Crown Maple ad today.

 

 

Mediabids Announces Over 1,000 Holiday Ad Placements

MediabidsLogo_Black-Orange

 

PRESS RELEASE

MEDIABIDS ANNOUNCES OVER 1,000 HOLIDAY AD PLACEMENTS & COUNTING

Winsted, November 13, 2019 – This year marks the beginning of Mediabids’ second decade of being a leader in national print advertisers, on a performance-basis. Since 2008 Mediabids has generated nearly 5 million phone calls for hundreds of consumer-facing, direct-response advertisers. Mediabids has newspaper and regional magazine affiliate-partners nationwide and currently more than fifty different advertisers delivering print revenue. These advertisers believe in the quality leads and customer relationships that can only be activated through print media platforms and they want to be in more publications.

For the 2019 holiday season, Mediabids is offering six great gift advertisers. Omaha Steaks is back for the eleventh year. After Father’s Day, the holiday season is the second best time of year for Omaha Steaks sales. Hale Groves, Pittman & Davis and Crown Maple are back again this year as well. Finally, rounding out our roster of 2019 holiday season advertisers are Fairytale Brownies and Nueskes. Visit http://unbouncepages.com/holiday-ads-2019/ to see the ads and consumer offers.

Through November 12th, we’ve already exceeded 1,000 holiday ad placements. Our strongest season yet and still a month to go! Visit http://www.mediabids.com to view all our holiday ads and request yours today. We have the ads in all sizes and in color as well as black and white (including a classified liner ad for several holiday campaigns.) If you don’t already have an account at mediabids.com registering is quick and free of charge.

Contact:
Jim Jinks
VP, Business Development
jjinks@mediabids.com

Dramatically Higher Payouts Are Here

What a difference a year can make!

Over the past year something really notable and exciting has happened in response-based, national, print advertising. Per response payouts have gone up A LOT and more and better advertisers are moving into the industry.

Payout Escalation

In October 2018, among our set of advertisers, the average payout per response was $18.00. One year later the overall average has gone up to $27.00 – a 50% increase! But this isn’t even the most notable change year-over-year.

In October 2018, among our top ten highest payouts, the average payout per response was $46.00. One year later, the average payout per response, among our top ten highest paying advertisers is now pushing toward $100. The average is up 80% from one year ago and is now at $83 per response.

Our highest paying advertiser is now at $175 per qualified response. One year ago our highest paying advertiser was $100 per qualified response. That advertiser has since gone up to $115 per qualified response but this year-over-year increase is 75%. These trends are great for the industry and especially for publishers.

A big part of our role at Mediabids is to prove to advertisers what we’ve known for years – leads from print readers are the highest quality leads in direct-response advertising. Full stop. Print readers are more informed and thus are further down the conversion funnel, once they pick-up the phone to call an advertiser. These higher payouts from advertisers is proof that they’re finally getting the message and more importantly, seeing the results. As such we anticipate we’ll continue to see more advertisers be more aggressive with their per response payouts. In other words we don’t see these higher payouts as an inflation bubble that’ll burst. We expect to see payout continue to gradually move up across most verticals in national, per response, print advertising.

Current highest paying advertisers at Mediabids:

Shelf Genie

American Standard Walk Ins

LeafFilter

Andersen by Renewal

ADT Security

Acorn Stairlifts

MobileHelp

The Hartford-AARP

World Health Link

A Place for Mom

 

Visit www.Mediabids.com to view the ads for all of our campaigns, including the new Holiday 2019 campaigns we’ve just posted – Omaha Steaks, Hale Groves, Fairytale Brownies and others.