Newspaper readers are an engaged group of homeowners who are avid consumers of home products and services. More info at https://relevanceprojectnet.wordpress.com/
The Committee to Protect Journalists just published some helpful guidelines for journalists covering next week’s events – CPJ Safety Advisory: Covering the build-up to the U.S. presidential inauguration – Committee to Protect Journalists
Additionally, the NNA (National Newspaper Association) also provided a summary of tips/resources –
- Do not meet in person with sources you do not know.
- Be mindful of your surroundings. Some sources say Improvised Explosive Devices (IEDs) may be used by rioters.
- Employ social distancing tactics, as always.
- Do not work alone if covering protests.
- Obey orders from law enforcement. If legal assistance is needed, the Reporters Committee for Freedom of the Press has a hotline for journalists at 1-800-336-4243, or www.rcfp.org.
- Be aware of potential use of live ammunition by protesters or police.
- Stand back from crowds, where vehicle ramming could be a threat.
- For journalists receiving verbal abuse, Radio-Television News Directors Association has an excellent resource page for maintaining good mental health. https://www.rtdna.org/article/webinar_newsroom_mental_health_strategies
The CPJ also made a downloadable checklist available.
Thank you, journalists, for your service during these difficult times. Without your efforts important and unbiased news coverage wouldn’t be possible. Stay safe!
Local newspapers not only offer citizens of the communities they cover unique insights into important issues and events in the area, but some go above and beyond to add a smile to their readers faces.
The Winston County Journal does just that, especially during the holidays. In their annual Christmas sections, they not only feature the classic “Letters to Santa”, but they also publish “Letters of Gratitude”, where local children share stories about the people and things they’re grateful for in life. This feature may be appreciated more than ever this year.
Here’s a brief snapshot of this community newspaper:
The Winston County Journal was founded in 1892 by William C. Hight and covers Winston County, Mississippi community. The newspaper is presently owned by Emmerich Newspapers, a third-generation newspaper company.
The Journal serves Winston County with news, upcoming events, sports and all community happenings, each Wednesday.
Readership & Advertising Opportunities The Winston County Journal has a paid circulation of 3,000+ print subscribers. With every print ad purchase, The Winston County Journal will also place ads on its website and promote the advertiser on its social media channels. For additional advertising opportunities in surrounding areas, ads may be purchased in conjunction with its sister newspapers – the Choctaw Plaindealer (1,700 print subscribers) and Webster Progress Times (2,300 print subscribers).
Request Ad Rates in the Winston County Journal: https://www.mediabids.com/publication/ad-rates/winston_county_journal/?pubId=58190
MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – email@example.com
I don’t know about you but Amazon is far more a part of my life than I care to admit. Amazon is on my TV. It’s on my phone. It’s often on my doorstep..at least a couple times a week. In other words, I’m at peak Amazon! So to my surprise I’m here writing about the company….in my defense, at least I’m somewhat reluctant about it.
As we all know Amazon is big, really big. In terms of market value, Amazon is the second largest company in the world and it’ll likely hit $1 trillion soon. Given that Amazon is already so much a part of my life, I actually don’t pay that close attention to all the news about the company. I mean it is endless. But despite this my eye did catch a surprising headline- ‘Amazon Sets It’s Sights on the $88 billion Online Ad Market” -from Monday’s New York Times.
Google and Facebook dominate the nearly $100 billion online ad market. But ad dollars are starting to be diverted from these giants of the digital ad market to the giant of online shopping, Amazon. The reason why I’m saying that Amazon is likely going to play well in online ad buying (in the title of this post), is due to the fact that Amazon.com is kinda, sorta like a classified ad section of your local paper. I can imagine everyone doing a big eye roll at that last statement but bare with me.
Years ago, as many of you likely remember, the classified ad section was a huge source of revenue for newspapers. But even today, at Mediabids, we have print advertisers that generate tens of thousands of calls a year from classified liner ads alone. The reason is because the classified section is still where people go to shop.
Now consider this quote in reference to why Verizon sees Amazon as a good place to advertise (even though Verizon doesn’t sell anything on the Amazon site):
”It’s where the shoppers are. They have people who are in a shopping mind-set, so that’s valuable for Verizon to be seen as a resource within that mind-set,” said John Nitti, the chief media officer at Verizon.
Amazon has 100 million Prime members and judging by how often I see Amazon boxes on my doorstep (and Amazon’s market value) there’s a lot of shopping going on.
This is a long way of saying that publishers need to be thinking in terms of being places ”where people shop.” Brands are increasingly becoming performance marketers and performance marketers are migrating to the publications and platforms that offer the best places to reach people in the ”shopping mind-set.”
The National Newspaper Association recently conducted a survey to find out what consumers preferences were when it came to learning about local news in their community.
Newspapers slightly edged out television, but what was the most surprising stat was that only 1% of people surveyed cited newspaper’s websites as their preferred source. Also notable is that the majority of respondents have been readers of their local paper for 30 years or more. The full survey findings can be seen here: http://www.nnaweb.org/nna-news?articleTitle=nna-survey-newspapers-still-top-choice-for-local-news–1497279875–1575–1top-story
Anyone interested in seeing front page news from around the US every morning can stop over to Newseum.org . You can literally check out content on the front pages from over 800 newspapers – ranging from small town papers to large dailies like The Washington Post.
In addition to hosting this large group of newspaper front pages online, the Newseum has a top top rated museum headquartered in Washington D.C., featuring curated exhibits, events and programs covering notable news events throughout history. Current exhibits include a gallery of Pulitzer Prize-winning photographs, an interactive news room and an exhibit about Presidents and their pets.
Now, more than ever, may be an important time to take a trip here and appreciate the role journalism in its various formats plays in our society. We’ll be making the trek.
In an interesting post on The Monday Note the author Frederic Filloux outlined the tough spot news publishers have found themselves in when it comes to distributing their content on Facebook.
On the one hand, content producers need all the article distribution and eyeballs they can get, and Facebook provides them, en masse. According to Filloux, “Today, Facebook drives about 40% of all referrals and Google drives about 35%.” That’s an insane amount of referral traffic, and much the reason why newspapers and magazines started using Facebook’s “Instant Articles” platform to publish content directly to users. That, and the fact that Instant Articles purported to provide the reader with a better, faster article loading experience to aid in ease of reading. Ideally, this would provide a huge amount of traffic to the articles, and eventually provide ad revenue either via the publisher’s site direct or through Facebook Ads itself.
Alas, it seems things may not be working out as planned on the publisher side, as Facebook recently changed their News Feed algorithm to display news from friends and family first, while lowering the priority of Instant Articles. Essentially, publishers can post articles all day long, but Facebook ultimately controls how many people, and exactly who, the content will be display to.
How publishers will react to this remains to be seen. Have they become so dependent on the Facebook traffic that they will pay the increasingly high ad prices to maintain and grow the audience they’ve been working to engage? Facebook hopes so. Will they pull back on Instant Articles and refocus on different distribution methods? A definite possibility.
If you’ve thought about publishing via Instant Articles, we’d highly recommend you read Filloux’s piece on the tenuous relationship between Facebook & content providers – it is very insightful. Find his full post here: https://mondaynote.com/news-publishers-facebook-problem-6752f1c35037#.bjqhs54ze
Post by Jess Greiner
Local PI (per inquiry) is a program for community-based publications that are looking to meet the changing needs of advertisers in their local market. Every community has local market advertisers that want to buy newspaper ads but will only buy the ads on a performance basis (meaning pay-per-call.) In other words, local PI is a way for local publications to generate revenue from local advertisers that are otherwise more likely to continue spending their entire budget on search marketing and social media. Local PI offers community publications a way to stay relevant to the majority of local market advertisers.
At Mediabids, we have local PI already figured out for you. We handle all the paperwork, rate negotiations, ad traffic, call tracking/reporting and accounts work. Your publication runs the advertising and is paid a fixed amount per call generated. It’s that simple!
Whether or not you’re struggling to replace lost print revenue with digital or alternative sources, here’s the top FIVE reasons to be considering local PI.
Under any circumstances, it’s tough enough to sell advertising space. But now you’re also battling against several damaging mis-perceptions -namely, print is dying and too expensive. Local PI is entirely response-based (e.g. phone calls) so it’s easily more measurable and cost-effective for advertisers than most other local advertising options.
Also, Mediabids handles everything so local PI doesn’t cost you or your sales staff time or money. Your ad reps continue to focus on selling ROP and digital to their book of business.
New Print Revenue
Local PI is an alternative revenue source but it’s also new print revenues. To put it another way, it’s a new opportunity for you and for select advertisers in your market. The ideal local PI advertisers:
a) May have tried print before but didn’t stick with it.
b) Were consistent customers for many years but are now reluctant to return your calls.
c) New businesses or advertisers that have always avoided print for one reason or another.
Phones Are Driving Everything
Local PI provides local advertisers a way to tap into the increasing use of smartphones and tablets by consumers. It just makes good business sense.
Mobile phones use has exploded over the past 4-5 years and people love to pick up the phone and call, rather than fill out an online form or email. In fact, roughly two-thirds of customers prefer to call versus other ways to contact a business. BIA/Kelsey recently reported that by 2019 businesses will get 162 billion more customer calls than they received in 2014. (Invoca, Call Intelligence Index 2016) Clearly, consumers are increasingly wired to call.
Bridge the Digital-Print Divide
Mobile phones are the proving to be the missing link between advertising and the customer. Seventy-nine percent of people ”switch devices during a single activity” – meaning consumers today move from one media channel to another and move from online to offline media channels quickly and with ease. (Invoca, Call Intelligence Index 2016) Local PI drives calls from print ads to local advertisers and print calls are by far the highest quality calls. The average call from a newspaper ad is over 3 minutes longer than an average call from TV and 2 minutes longer than an average call from an online display ad.
Local Advertisers Get Results
According to the Invoca’s Call Intelligence Index 2016, the industries with the highest increases in call volumes are those with high value purchases or services where customers generally need a lot of personal service. The kinds of local businesses in these categories include home repair, financial services, insurance, health and wellness and travel. What does this mean? It means you likely already have a long list of potential local PI advertisers in your backyard.
Rolling all this up – you have advertisers that want measurable response and customers that are increasingly prone to respond to advertising via their phones. As a print publication, you want more print revenue but you need a way to overcome the usual objections to print – ”high” cost and a less competitive ROI. Local PI by Mediabids checks all the boxes.
Post by Jim Jinks.
While it is definitely noteworthy, (and many other blogs have covered it quite thoroughly) we wanted to bring to attention a few more videos about the industry that are important in their own ways.
1.) When Journalism Meets Technology
A super interesting video about how media companies are using artificial intelligence to create news stories. One example is how an article about an earthquake in the LA Times was created automatically in four minutes by a “Quakebot”.
2.) Print’s Not Dead for Comic Books
Sales of hard copy comic books are on the rise, which flies in the face of the common narrative about the death of print.
3.) Innovation in Newspaper Ads – Some interesting samples from Newspapers Canada about how advertisers are using print in clever ways.
4.) The Wall Street Journal – Newspaper Readership Now, Then and in the Future A concise look at the evolution of the newspaper.
5.) MediaBids – Newspaper Advertising is Alive
Here at MediaBids, we see print ads driving phone calls, leads and sales to advertisers all across the US. In this video, we talk a little bit about how performance ads can generate a new revenue stream for newspapers.
Post by Jess Greiner
At Mediabids we recently became aware of a somewhat unique insert program at the San Francisco Chronicle. They call it the ”slim jim.” It’s essentially a multi-page, double-sided pamphlet (full-color, 6 wide x 10.5 tall.) In fact, you may have seen a similar ”insert” from American Express or another lux brand in the New York Times or the Wall Street Journal. Anyway, this got us thinking about inserts and newspapers in a slightly different way.
One unique aspect of the slim jim product is the personalization feature; the inserts are going to San Francisco Chronicle subscribers only. As such, the advertiser prints ”Exclusively For San Francisco Chronicle Subscribers” on the front and back cover. This tactic isn’t necessarily cutting-edge but it is more often used in direct mail than newspaper inserts. Furthermore, the advertiser is using a unique phone number specifically assigned for the slim jim. The calls (both inquiries and sales/reservations) are then tracked back to the paper’s subscriber list. The tracking/reporting allows the advertiser to precisely measure ROI.
A top travel brand has been running the slim jim consistently for the past year. By all accounts it has been a very successful effort. Relative to a simple newspaper display ad, the slim jim really plays to the strengths of the advertiser and newspapers. Indeed, for advertisers and publications, there’s a lot to like about this type of insert product because it is essentially ”content marketing via newspapers.”
There are several reasons why newspapers are ideal content marketing distributors – targeting and context to name two. Affluent households are readers and print is a proven, high-conversion media channel. Insert products, like the slim jim in particular, allow for engaging graphics and copy -qualities that tend to be more appreciated by affluent, print media consumers. Perhaps most important though, good content can further the duo marketing goals of brand and sales. Print display ads, on the other hand, tend to struggle to further more than one objective at a time at a time.
Don’t get me wrong, the idea of newspapers as content marketing distributors is not new. Advertorials have been a part of print publishing for generations and we are only a couple of years removed from the ”native ad” craze of the early 2010s.
We are well into the era of digital publishers being content marketers themselves and offering content marketing services to clients. Content is ”king” and print publishers are beginning to catch-up to the idea. Nevertheless, beyond the largest metro dailies, the idea that newspapers (and inserts) are a great way to distribute marketing content may not be top-of-mind in print ad sales departments around the country.
Increasingly, advertisers want marketing campaigns that are cost-effective, measureable, ideally allow for the right amount of personalization and reach qualified consumers or purchasers efficiently. The San Francisco Chronicle’s slim jim (and similar insert products) check off many of these ”must haves” of smart marketers in 2016.
Post by Jim Jinks