Tag Archives: per-inquiry

Q&A with Our Newest Advertiser – Home Chef

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MediaBids is pleased to welcome Home Chef to its print advertising affiliate program!

Home Chef is a food delivery service that sends customers everything they need to prepare home-cooked, delicious, healthy meals in around 30 minutes. Sample menu offerings include: Bistro Steak Frites, Grilled Salmon with Lemon-Dill Yogurt Sauce and Healthy Takeout Sweet and Sour Chicken. Here’s a little bit more about the company, from the Director of Digital Marketing at Home Chef, Shane Smith:

1.) Can you give us a quick overview of how Home Chef works?  Home Chef allows customers to choose from a selection of 13 new meals each week on our website.  We then deliver fresh, pre-portioned ingredients to the customer’s home.  The delivery comes with an easy-to-follow recipe card which allows customers to cook tasty meals in about 30 minutes.

Our goal is to make dinner special by offering a convenient, fun and delicious alternative to the time consuming process of meal prepping and grocery store shopping.

2.) What makes Home Chef stand out among other meal delivery services? At Home Chef, we pride ourselves on selection.  We offer 13 new meal options each week and that variety sets us apart.  We also have vegetarian, low-carb, low-calorie and gluten free options.  No matter your dietary preferences, Home Chef has you covered.

ABC 7 New York launched an independent review of meal kit delivery services and Home Chef compared very favorably against other meal kit services and the grocery stores.

3.) What are some of the most popular meal choices? Some fan favorites include the Parmesan-crusted sirloin steak, the Thai pork lettuce wraps, and the Fried goat cheese and arugula salad.

4.) Can you tell our publishers a little bit about Home Chef’s customers? Home Chef customers enjoy cooking but are tired of the hassle associated with meal planning, grocery store shopping & cooking time-consuming recipes.  Females in particular are big fans of Home Chef but we resonate well with any busy person who enjoys home cooking but is looking for a more convenient option.

If you are with a newspaper or magazine, you can run Home Chef’s ad in your next print edition by clicking here: https://www.mediabids.com/campaign/details/home-chef/?pici=41066

If you’d like to try Home Chef and receive $30 off your first order, use promo code meal1 at checkout.

We’ll make this attractive ad specifically to your specs, and get it to you by your next deadline. Call 860-379-9602 with any questions or email pihelp@mediabids.com 

 

Local PI (per inquiry) – Top 5 Reasons to Start Today

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Local PI (per inquiry) is a program for community-based publications that are looking to meet the changing needs of advertisers in their local market. Every community has local market advertisers that want to buy newspaper ads but will only buy the ads on a performance basis (meaning pay-per-call.) In other words, local PI is a way for local publications to generate revenue from local advertisers that are otherwise more likely to continue spending their entire budget on search marketing and social media. Local PI offers community publications a way to stay relevant to the majority of local market advertisers.

At Mediabids, we have local PI already figured out for you. We handle all the paperwork, rate negotiations, ad traffic, call tracking/reporting and accounts work. Your publication runs the advertising and is paid a fixed amount per call generated. It’s that simple!

Whether or not  you’re struggling to replace lost print revenue with digital or alternative sources, here’s the top FIVE reasons to be considering local PI.

It’s Easy

Under any circumstances, it’s tough enough to sell advertising space. But now you’re also battling against several damaging mis-perceptions -namely, print is dying and too expensive. Local PI is entirely response-based (e.g. phone calls) so it’s easily more measurable and cost-effective for advertisers than most other local advertising options.

Also, Mediabids handles everything so local PI doesn’t cost you or your sales staff time or money. Your ad reps continue to focus on selling ROP and digital to their book of business.

New Print Revenue

Local PI is an alternative revenue source but it’s also new print revenues. To put it another way, it’s a new opportunity for you and for select advertisers in your market. The ideal local PI advertisers:

a)  May have tried print before but didn’t stick with it.

b) Were consistent customers for many years but are now reluctant to return your calls.

c) New businesses or advertisers that have always avoided print for one reason or another.

Phones Are Driving Everything

Local PI provides local advertisers a way to tap into the increasing use of smartphones and tablets by consumers. It just makes good business sense.

Mobile phones use has exploded over the past 4-5 years and people love to pick up the phone and call, rather than fill out an online form or email. In fact, roughly two-thirds of customers prefer to call versus other ways to contact a business. BIA/Kelsey recently reported that by 2019 businesses will get 162 billion more customer calls than they received in 2014. (Invoca, Call Intelligence Index 2016) Clearly, consumers are increasingly wired to call.

Bridge the Digital-Print Divide

Mobile phones are the proving to be the missing link between advertising and the customer. Seventy-nine percent of people ”switch devices during a single activity” – meaning consumers today move from one media channel to another and move from online to offline media channels quickly and with ease. (Invoca, Call Intelligence Index 2016) Local PI drives calls from print ads to local advertisers and print calls are by far the highest quality calls. The average call from a newspaper ad is over 3 minutes longer than an average call from TV and 2 minutes longer than an average call from an online display ad.

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Local Advertisers Get Results

According to the Invoca’s Call Intelligence Index 2016, the industries with the highest increases in call volumes are those with high value purchases or services where customers generally need a lot of personal service. The kinds of local businesses in these categories include home repair, financial services, insurance, health and wellness and travel. What does this mean? It means you likely already have a long list of potential local PI advertisers in your backyard.

Rolling all this up – you have advertisers that want measurable response and customers that are increasingly prone to respond to advertising via their phones. As a print publication, you want more print revenue but you need a way to overcome the usual objections to print – ”high” cost and a less competitive ROI. Local PI by Mediabids checks all the boxes.

Post by Jim Jinks.

 

 

 

New Print Advertiser – HelloFresh!

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HelloFresh makes it easy to cook healthy, delicious food at home. They provide customized mail-order recipes and complete food kits all across the US.

If you have a publication, you can run this ad in your newspaper or magazine and you’ll get paid each time a reader uses the unique promo code featured in the ad.

To request an ad, click here: https://www.mediabids.com/campaign/details/hello-fresh/?pici=41056

We’ll make the ad to your specs, and get it to you in time for your next edition.

HelloFresh is part of our Performance Print Advertising Program that drives new business to advertisers and new revenue to publications. Contact us at info@mediabids.com or call 860-379-9602 with any questions about how our program works, or about this advertiser.

Content Marketing Via Newspapers

SF HousesAt Mediabids we recently became aware of a somewhat unique insert program at the San Francisco Chronicle. They call it the ”slim jim.” It’s essentially a multi-page, double-sided pamphlet (full-color, 6 wide x 10.5 tall.) In fact, you may have seen a similar ”insert” from American Express or another lux brand in the New York Times or the Wall Street Journal. Anyway, this got us thinking about inserts and newspapers in a slightly different way.

One unique aspect of the slim jim product is the personalization feature; the inserts are going to San Francisco Chronicle subscribers only. As such, the advertiser prints ”Exclusively For San Francisco Chronicle Subscribers” on the front and back cover. This tactic isn’t necessarily cutting-edge but it is more often used in direct mail than newspaper inserts. Furthermore, the advertiser is using a unique phone number specifically assigned for the slim jim. The calls (both inquiries and sales/reservations) are then tracked back to the paper’s subscriber list. The tracking/reporting allows the advertiser to precisely measure ROI.

A top travel brand has been running the slim jim consistently for the past year. By all accounts it has been a very successful effort. Relative to a simple newspaper display ad, the slim jim really plays to the strengths of the advertiser and newspapers. Indeed, for advertisers and publications, there’s a lot to like about this type of insert product because it is essentially ”content marketing via newspapers.”

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There are several reasons why newspapers are ideal content marketing distributors – targeting and context to name two. Affluent households are readers and print is a proven, high-conversion media channel. Insert products, like the slim jim in particular, allow for engaging graphics and copy -qualities that tend to be more appreciated by affluent, print media consumers. Perhaps most important though, good content can further the duo marketing goals of brand and sales. Print display ads, on the other hand, tend to struggle to further more than one objective at a time at a time.

Don’t get me wrong, the idea of newspapers as content marketing distributors is not new. Advertorials have been a part of print publishing for generations and we are only a couple of years removed from the ”native ad” craze of the early 2010s.

http://www.theguardian.com/media-network/media-network-blog/2014/mar/24/brands-publishers-digital-content-marketing

We are well into the era of digital publishers being content marketers themselves and offering content marketing services to clients. Content is ”king” and print publishers are beginning to catch-up to the idea. Nevertheless, beyond the largest metro dailies, the idea that newspapers (and inserts) are a great way to distribute marketing content may not be top-of-mind in print ad sales departments around the country.

Increasingly, advertisers want marketing campaigns that are cost-effective, measureable, ideally allow for the right amount of personalization and reach qualified consumers or purchasers efficiently.  The San Francisco Chronicle’s slim jim (and similar insert products) check off many of these ”must haves” of smart marketers in 2016.

Post by Jim Jinks

 

 

 

Players in the Perfomance Advertising Space

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Who pays a CPM for ad space anymore? A decreasing number of advertisers.

With the advent of Google AdWords, which allows businesses to pay for online advertising only when a consumer clicks an ad, a new era was ushered in where businesses no longer were restricted to purchasing ad space on solely a CPM Basis. This new era is the age of performance-based advertising, where how the ad performs is tied very closely to the cost of the ad exposure itself.

From our print corner of the world, we’ve seen this change happen gradually over the last decade. When we started, CPM was the only way to buy and sell newspaper and magazine advertising. Now, an increasing number of options are available, both in print and digitally. MediaBids offers a unique Performance-Based Print Advertising program, where we place newspapers in print editions of newspapers and magazines on a pay-per call or CPA basis.

Pay-Per-Call – Pay-per-call is becoming the marketing model of choice for advertisers who have call centers that can convert and/or are good at lead nurturing. Networks are popping up everywhere that promise businesses phone traffic on a pay-per-call basis – mostly focusing on mobile calls. Some of the big networks are Ring Partner, Call Marketplace, and Click2Call Network.

CPA/RevShare – Affiliate networks abound such as Affiliate by Conversant, Rakuten Linkshare and Impact Radius.

Pay-Per-ClickGoogle, Yahoo, and Bing are the granddaddies of the pay-per-click ad space but Facebook, LinkedIn and other Social Networks are offering their own platforms that provide very granular audience targeting.

Performance Guarantee – In TV and Radio, a few performance-marketing agencies exist that work on a blended performance model – often packaging a results guarantee with an upfront cost. A few companies we work with often are Barrington Media Group, who is in the radio advertising space, as well as Mercury Media, who is in the TV space but but also handles other mediums.

For advertisers, it is an exciting time where more options are available than ever before to minimize the risk of ad buying. For publishers, if you’re not thinking of how to offer a performance-based advertising model for your properties, you should be.

Post by Jess Greiner.

 

Generating Ad Revenue in Print

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A recent article in The Guardian points to the challenges newspapers face attracting advertisers and maintaining ad revenue.  And yet millions of people are still picking up print editions.  Though the article comments specifically on the UK market, the same could be said of the industry here in the US.  But contrary to the sentiment the author suggests that “publishers must find new ways to convince advertisers that they have audiences worth targeting,” we would argue that publishers are tasked with finding alternative ways to monetize their product.  Convincing advertisers of the value of their readership is not enough.

While many have looked to selling digital advertising as their saving grace, there is another option.  A new revenue stream within the print property.  Per-inquiry advertising.  Yes, this involves publications taking on risk and shifting from their traditional model.  But if they are boasting engaged readership, shouldn’t they have confidence in their ability to drive response?

Advertisers are paying per response in other mediums, so is it really that unrealistic that they expect to be able to do the same in print?  They demand performance, measurability, and tracking.  Advertisers need to justify spending, after all.

Here are MediaBids, we believe in the power and value of newspapers.  Our President, Jedd Gould, has said “we at MediaBids feel very strongly that newspapers and magazines are a critical component to democracy in the United States…we really feel that without newspapers and magazines and the original content that they’re producing, we all would be worse off”.  When is this truer than in an election year?  Yet, we know the model is being threatened by economic pressures and changes in the advertising landscape.

Hundreds of publications have already adapted and teamed with MediaBids to run per inquiry ads.  While response varies widely depending on many factors such as advertising campaign and publication size, its undeniable these campaigns are driving calls and sales, thus delivering revenue to publications.  If you’d like to increase your advertising revenue and feature national advertisers in your publication, give us a call today at 860-379-9602 or learn more at https://www.mediabids.com/publication/print-advertising.jsp.

Mobile Help Now & Inogen Portable Oxygen Ads

MediaBids is pleased to offer new pay-per-call and CPL ads from two new advertisers. These ads can be run in print editions of newspapers and magazines – custom sizing is available. Publications get paid every time a reader makes a qualifying response to the ad.

New clients include:

Mobile Help Now – MobileHelp is a medical alert system that travels with folks, alerting help wherever it is needed. Request an Ad Now

Inogen Portable Oxygen  – Inogen offers a handy, portable oxygen tank that might be covered by Medicare. Request an Ad Now

 

 

 

Newest Advertiser Additions to MediaBids

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We’re  always working to help provide newspapers & magazines with an additional revenue stream. Part of the way we do this is through our Per-Inquiry Print Advertising Program, which provides newspapers and magazines with a commission every time you drive a call, lead or sale to our participating advertisers.

Always on the lookout for offers and advertisers that work well in a wide range of publications, we’re happy to welcome our newest group to the mix.

Our newest advertiser additions are a diverse group that run the gamut from home security to tax preparation. To learn more about each advertisers or request a custom-sized ad for your publication, click on the image below. As always, if you have questions, call MediaBids at 860-379-9602 or email publicationhelp@mediabids.com.

View All Ad Campaign Details Here & Request Custom-Sized Ads