2017 is flying by. Taking a look at what ads/service categories are popular this year with newspaper readers, here’s a few ads that generate a lot of interest…
3.) Dish Network
5.) Health Hotline
Digital advertising has drawn a huge portion of ad dollars away from print over the past decade. Its transparency, click/conversion tracking capabilities, distribution potential as well as granular targeting have won over the minds of most marketers. But, digital advertising is not perfect, and advertisers are starting to have some serious concerns about how often their digital ads are actually seen.
According to Digiday, “up to 54 percent of (digital) ads aren’t viewable“. That means marketers are wasting up to half of their digital advertising budgets are ads that will never be seen by anyone.
In the course of this article, Robert Thompson, the CEO of News Corp. made a great point in favor of print ads –
“As I’ve said before and it’s worth emphasizing again, every print ad is 100% viewable.”
So true. Not only are print ads 100% viewable, but they’re also acted upon. From just the ads we place in print, we see thousands of phone calls a day. Print ads are less intrusive. Print ads have longevity. Print ads deserve a bigger place in the minds of marketers.
In addition to the advertisers we told you about last week – we’re pleased to announce that we’ve added even more great senior-oriented products to our performance print advertising program. Your newspaper or magazine can run these ads and you’ll get paid when they generate a qualifying phone call. Click on the image or links for more information and to request an ad. Call us at 860-379-9602 with any questions about these campaigns.
HelloFresh makes it easy to cook healthy, delicious food at home. They provide customized mail-order recipes and complete food kits all across the US.
If you have a publication, you can run this ad in your newspaper or magazine and you’ll get paid each time a reader uses the unique promo code featured in the ad.
To request an ad, click here: https://www.mediabids.com/campaign/details/hello-fresh/?pici=41056
We’ll make the ad to your specs, and get it to you in time for your next edition.
HelloFresh is part of our Performance Print Advertising Program that drives new business to advertisers and new revenue to publications. Contact us at firstname.lastname@example.org or call 860-379-9602 with any questions about how our program works, or about this advertiser.
If you are placing ads in newspapers and magazines with the intention of trying to get consumers to pick up the phone to purchase something, or buy online immediately, there’s three types of offers that we see advertisers have success with in print time and time again.
Unlike online ads, it’s harder to get print readers to take action immediately. Online, if a person sees a banner with an offer they like or good promo code they can click on the banner ad and immediately be directed to the product for purchase.
With print advertising, it takes a little more effort on the consumer’s part to make a purchase. They either have to pick up their phone and call from the ad, or retype a URL and/or promo code to redeem the offer online.
No matter what it is you’re advertising in print, if you feature one or more of these three things in the ad creative itself, it will increase your chances of a sale.
1.) Deep Discount – Do you get those Bed Bath and Beyond coupons in the mail so much you almost begin to expect 20% off when you visit? Brands need to make their offers stand out – if you’re going to spend money on print – feature a sale that will make the readers stand up and take notice. Feature as deep of a discount as you can – 40-50% off get great response for our advertisers. Why is Groupon successful? Because consumers know they’re getting a great deal.
One of the advertisers we work with who gets great results doing this is Dancing Deer Baking Company. Here’s a sample of their latest ad:
2.) Giveaway – Is there something that you can offer that is not too costly to you, but will be an exciting bonus to consumers? If so, include it in your ad. A good example of this is one of our advertisers, Omaha Steaks. They always include great freebies to the consumers in their offer, and year after year their ads get great results.
3.) Limited-Time Offer – When a deal has a short life-span, it can move people to take action. Seasonal or short-term offers often yield great response for our advertisers.
Looking for more advice on effective creative? Our design team is happy to help. Call MediaBids at 860-379-9602 or send us an email at email@example.com
MediaBids is pleased to offer new pay-per-call and CPL ads from two new advertisers. These ads can be run in print editions of newspapers and magazines – custom sizing is available. Publications get paid every time a reader makes a qualifying response to the ad.
New clients include:
Believe it or not, March is winding down and Easter Sunday is this weekend! To celebrate, we took a look through a variety of newspaper and magazine advertising archives to find some Easter ads that stood out beyond the traditional chocolate and bunnies. Here’s a look at some unique ads and content from over the years. Click on each image to view the full size ad.
We’re always working to help provide newspapers & magazines with an additional revenue stream. Part of the way we do this is through our Per-Inquiry Print Advertising Program, which provides newspapers and magazines with a commission every time you drive a call, lead or sale to our participating advertisers.
Always on the lookout for offers and advertisers that work well in a wide range of publications, we’re happy to welcome our newest group to the mix.
Our newest advertiser additions are a diverse group that run the gamut from home security to tax preparation. To learn more about each advertisers or request a custom-sized ad for your publication, click on the image below. As always, if you have questions, call MediaBids at 860-379-9602 or email firstname.lastname@example.org.