Do classified ads in newspapers still work? We can say absolutely, 100% unequivocally, YES!
How do we know? Here at MediaBids, we track response to thousands of classifieds ads placed on behalf of our advertisers in newspapers all across the country.
In 2016, classifieds generated fantastic response for advertisers in a variety of categories. Here’s just a sample:
Healthcare Products – Our classified ads placed in newspaper generated over 10,000 new customers for companies in 2016.
Television Subscriptions – Classified ads placed in newspapers in 2016 generated over 13,000 new leads from consumers interested in buying new cable or satellite television service.
Senior Products – Classified ads generated over 5,000 inquiries for senior-related products in 2016.
For those three categories alone, print classified ads generated nearly 30,000 new, qualified customers. And they say print is dead.
If you’re an advertiser – try them. If you’re advertising employment, home services, utilities – it’s a low cost way to reach an audience you’re not reaching online.
If you’re a newspaper – expand your classified base by testing a pay-per-call classified ad. There are text-only ads, as well as small display ads available that are perfect for classified page placement. We invite you to create a free account on MediaBids and take a look at the advertisers we have. There’s no cost, it’s easy, and thousands of publications are using us to earn additional revenue each month.