The Print Observer – Newspaper & Magazine Advertising Insights – Newspaper and magazine advertising insights, commentary and analysis.

MediaBids, pay per call advertising, per response advertising, performance media, print ads, Print Advertising

Quick Overview of MediaBids – For Publishers

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January 4, 2023

If you’re a publisher or advertising executive new to performance print advertising – or would like a refresh on how MediaBids works – this video provides a short overview of how MediaBids will deliver ads from top brands + additional revenue to your publication. Creating a MediaBids account for your…
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Print Advertising

Should I Only Run Campaigns with the Highest Payouts?

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November 18, 2022

If you are considering which per-response ads to run and are only looking at the payout, you are missing the bigger picture. Considering price and demand are equally important factors when picking ads and will yield more revenue for your publication. Factors to consider: Is the product being advertised right…
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Ad Sales, affiliate marketing, MediaBids, print ads, Print Advertising

Are Your Ads Not Generating the Response You Want? Some Solutions

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November 15, 2022

So, you are running ads from Mediabids in your publication but your response is not what you had hoped? This is a frustrating problem, but there are some steps we can take to try to correct things. First, ask yourself if the product or service being advertised is really a…
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Print Advertising

How Are Phone Numbers Used to Track Results of Ads in Newspapers and Magazines?

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October 1, 2022

by Vicki MacDonald, MediaBids You might be wondering how a phone number can be used to determine how many people respond to a print ad. This brief article explains how unique phone numbers in ads can be used to track response. First, it is important to understand that any advertised…
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Print Advertising

Cost-Per-Call Calculator for Print Advertising

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May 2, 2024

When thinking about developing a pay-per-call print advertising campaign, one of the biggest considerations is what cost per call makes sense for both your brand and publications. This cost-per-call calculator can help you get an idea of the rate that you may expect to pay if you were to launch…
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Print Advertising

Performance Marketing in Newspapers

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February 8, 2024

By: Mediabids – Pay for Performance Marketing in Newspapers Newspaper are a valuable source of new customer leads for brands in a wide variety of verticals. Who Reads Newspapers? High value consumers. Consumers who own homes. Seniors. Readers who value high-quality reporting and are invested in their communities. How does…
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digital advertising, MediaBids, online advertising, Print Advertising

How to Run Digital Ads from MediaBids’ Advertisers

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July 27, 2023

If you’re a MediaBids publisher, you may be interested in running digital ads on your website or in your e-newsletters from our performance advertisers. Digital ads are a great option when print inventory is limited, and we’re working to add more available campaigns each month. Our current list of digital…
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Print Advertising

Newspaper Readers = Homeowners

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April 6, 2023

Home services and improvement ads drive some of the top responses from consumers in our performance print program; the majority of newspaper readers own their own home.
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local newspapers, newspapers

Consumers Trust Newspaper Ads

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January 6, 2023

According to a Nielson study – “Seven out of 10 consumers said they either trust completely or trust somewhat four of the channels that include newspapers or products they offer advertisers.” The high-intent phone calls & web traffic we see print ads generate each day from ads in our partner…
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Print Advertising

Tracking Publication Performance Results

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November 28, 2022

MediaBids publications’ results come from several sources of raw data sets. On a monthly basis, we collect the reports from the various places, align the data, reformat it, clean it up, and tally the results before uploading the final monthly results to our site for publishers. What kinds of results…
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Print Advertising

How Many Ads from MediaBids Should I Use?

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November 23, 2022

If you are reading this and you are a MediaBids registered user, hopefully you are familiar with how our system works. MediaBids gives publications the opportunity to choose which of our available advertising campaigns they want to run – at will. The main reason we do this is that we…
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