Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC ,the live weekly PowerHour Advertising Sales Academy and Jedd Gould, CEO of MediaBids for a free MediaBids Powerhour on Thursday, Oct. 13, at 1 p.m. Eastern/New York time focused on “3 Critical Questions Every Ad Sales Pro Must Answer.”
During this 60-minute MediaBids PowerHour we will discuss the points below plus field your specific questions:
Who reads your publication? Who visits your website?
What do your readers buy?
What is a new customer worth to your advertisers
Registration Information ================= When: Thursday, October 13 Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is:
12:00 p.m. Central/Dallas/Winnipeg time 11:00 a.m. Mountain/Denver/Calgary time 10:00 a.m. Pacific/San Francisco/Vancouver time 9:00 a.m. Alaska time 6:00 p.m. GMT/London time
Fee: No charge
Recording is available after the MediaBids PowerHour, but you must register below to receive it.
Newspapers reach an engaged audience of readers who respond to a variety of types of insurance products including dental, Medicare supplement & advantage products, pet insurance and more. Local newspapers provide a trusted platform to showcase different types of offerings.
*Source: Coda Ventures Newspaper Ad Effectiveness Service
Along the way we’ve worked with many associations who have helped provide valuable resources to news organizations and others in the publishing industry. Here’s a recently updated list of groups that we think support journalists, publishers, advertising staff and others involved in the media in an outstanding way:
National & Regional Resources
The News Media Alliance – Serves more than 2,000 members of news organizations across the US; formerly known as the Newspaper Association of America.
Local Media Association – Serves more than 3,000 local media companies across the US including newspapers, tv, radio and more.
American Press Institute – This institute conducts research, provides training and creates valuable tools for journalists
AFCP/IFPA – (Association of Free Community Publications & Independent Free Papers of America) – Joining forces, this group looks to support all members of the free community newspaper industry.
National Newspaper Association – The mission of the NNA is to protect, promote and enhance America’s community newspapers.
Poynter Institute – “Poynter champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies.”
Nieman Journalism Lab – “The Nieman Journalism Lab is an attempt to help journalism figure out its future in an Internet age.”
Pew Research Center – “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.”
Online News Association – The Online News Association is a nonprofit membership organization for digital journalists — connecting journalism, technology and innovation.
American Media Institute – American Media Institute is a not-for-profit 501(c)(3) investigative news service that delivers original reporting to major news outlets across the country.
America’s Newspapers – From its very creation, America’s Newspapers proclaimed that a core mission would be advocacy on behalf of its members, the industry and the free press.
New England Press Association – The professional trade organization for newspapers in the six New England states: Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island, representing 450 newspapers in the region.
Investigative Reporters & Editors Association – IRE was formed to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.
The Old Town Crier Magazine, based out of Alexandria, VA is a wonderful example of how a local publisher highlights the amazing attributes of the communities they cover, year after year.
Established in 1988 as a lifestyle publication that covers the happenings in Alexandria, the publication expanded its coverage in 1995 to include Anne Arundel, Calvert and St. Mary’s Counties in Maryland, Fauquier, Loudoun, Warrenton and Rappahannock Counties in Virginia and points between including National Harbor.
The Old Town Crier provides unique, exciting, and detailed stories about local businesses, authors, artists, events, entertainment, arts, food and culture. High-quality photography enhances each article, along with an attractive layout.
One feature that we especially like is their inclusion of pets & animals in the stories they share. An entire section on their website is devoted to local pets of the month, animal adoption and other heart-warming topics about furry friends. In the recent print edition, they devote a special article about Halloween safety for pets.
Publishers Lani Gering & Bob Tagert
The Old Town Crier is distributed monthly to over 450 outlets including restaurants, retail establishments, hotels and visitor centers in all of the communities they cover; as well as several residential communities in Alexandria. Currently, their readership is well over 75,000 and growing!
MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com
Flexibility has been an integral part of life this year, and a special group of publications that are offering flexibility to their readers in how they experience their media brand is The Beacon Newspapers.
Stuart Rosenthal, Publisher & his wife Judy Rosenthal, Associate Publisher
The Beacon Newspapers are a group of publications that have been offering readers in the 50+ age range in the Washington D.C., Greater Baltimore Howard County, MD & Richmond Virginia areas thoughtful articles, living tips and helpful resources since 1989. Reaching 400,000+ readers, The Beacon has been an invaluable publication for individuals in their target age group. The group publishes four geo-targeted editions, an annual print Resource Guide, and the Silver Pages online product and service directory.
From an experiential standpoint, The Beacon Newspapers are making an innovative pivot from in-person events to virtual events in an exciting way. In the past, a mainstay event The Beacon spearheaded was the 50+ Expo, a local event that showcased exciting speakers, entertainers and informational exhibits that provided a great way for citizens to learn about local resources in their area, and local businesses to present their offerings in a meaningful way.
This year, in light of Covid-19, rather than cancelling the event, they partnered with other local organizations to bring the 50+ Expo online in a fun and interactive way for folks who’d still like to attend. This year, people interested in attending can visit this link https://beacon50expo.com to view classes, hear speakers, visit exhibitors and enjoy the available entertainment. The 50+ Expo will be available online from November 1, 2020 – January 31, 2021.
MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com
If you wanted to paint a picture of a lovely family-owned newspaper group, a candidate for your consideration would be the deeply-rooted, multi-generational, Rome Sentinel Company; passionate about covering local news in Rome and Oneida County NY for nearly 200 years.
Three generations of publishers: Stephen B. Waters, left, passes the torch to his son, Bradley R. Waters. The portrait in the background features George Waters, who in 1993 handed the publishing reigns to his son Stephen.
Founded in the 1820s and publishing nearly 7,700 copies Tuesday-Saturday & 19,500 copies of the Seven Day Sentinel on Sunday, the Rome Sentinel is a journalistic institution. The group employs over 50 long-time employees; folks who are deeply familiar all aspects of the community. Editorial features include coverage of local sports, health issues, senior affairs, arts, entertainment, and religion. In 2019, The Sentinel began adding podcasts to its multimedia mix, featuring sports talk & movie reviews.
Also in 2019, the Rome Sentinel Company acquired the 162-year-old Boonville Herald. The Boonville Herald reaches over 8,100 readers each Wednesday in the North Country and beyond. The Rome Sentinel Company also serves the communities of Clinton, Kirkland, Westmoreland and surrounding areas via the Clinton Record. The Clinton Record is distributed bi weekly to over 15,000 readers in the communities of Clinton Kirkland Westmoreland and the surrounding area via the USPS’s Every Door Direct program.
If you’re a local advertiser in their NY coverage area looking to promote your business, or a regional/national advertiser interested in promoting your brand to a high-quality, engaged readership, this publication group may be a perfect fit. They offer full-service digital advertising services as well, so it’s truly a multi-channel way to reach a valuable audience.
*Circulation as of U.S. Postal Service Statement of Ownership October 2, 2020
MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com
Local newspapers not only offer citizens of the communities they cover unique insights into important issues and events in the area, but some go above and beyond to add a smile to their readers faces.
The Winston County Journal does just that, especially during the holidays. In their annual Christmas sections, they not only feature the classic “Letters to Santa”, but they also publish “Letters of Gratitude”, where local children share stories about the people and things they’re grateful for in life. This feature may be appreciated more than ever this year.
Here’s a brief snapshot of this community newspaper:
History: The Winston County Journal was founded in 1892 by William C. Hight and covers Winston County, Mississippi community. The newspaper is presently owned by Emmerich Newspapers, a third-generation newspaper company.
Coverage: The Journal serves Winston County with news, upcoming events, sports and all community happenings, each Wednesday.
Readership & Advertising Opportunities The Winston County Journal has a paid circulation of 3,000+ print subscribers. With every print ad purchase, The Winston County Journal will also place ads on its website and promote the advertiser on its social media channels. For additional advertising opportunities in surrounding areas, ads may be purchased in conjunction with its sister newspapers – the Choctaw Plaindealer (1,700 print subscribers) and Webster Progress Times (2,300 print subscribers).
MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com
Our local news media businesses and organizations sit at the crossroads of pretty much everything that make our communities work.
Small businesses
Residents/citizens
Local government
Our local newspapers provide a place for local business to advertise to their local customers. Our papers cover local government and politics and help to keep citizens informed. Without our local papers there’s almost no transparency, citizenship is stymied, the credibility and authority of our local governments is undermined. This all means healthy local news organizations are a necessary prerequisite for strong local economies, thriving communities and local democracy.
Local news was struggling with competitive pressures well before the pandemic. But since March and the sudden and massive decline in local advertising dollars, many local newspapers are barely hanging on. This is why the ”Local Journalism Sustainability Act” is an important attempt at supporting local news orgs and better local journalism. Please link to more info about this proposed legislation here. Also, call the U.S. Congress switchboard at 202-224-3121 and ask to be connected to your Congressperson. Don’t know who represents you? Click this lookup page. Then make the call. Do it today!
As we all know the COVID crisis has had enormous impacts on our lives and on the economy. Newspapers have been especially hard hit among the many industries that saw a large number of their customers disappear virtually overnight. Once again people were declaring print media dead and perhaps buried this time.
But since the COVID shut downs began we’ve seen a really strong surge of ad placements and consumer response. Several advertisers that have done particularly well have done so in part because of the pandemic – OMAHA STEAKS, LEAF FILTER, ADT SECURITY, AT&T TV AND OTHERS. In fact, April response was up by 35% over March. May response was up another 36% over April. June is currently running another 17% ahead of May. These are very strong month-over-month increases. So at Mediabids we’ve seen anything but the notion that print media is dead and it’s certainly not buried.
Need a little more convincing? Understandable. An article appeared at Forbes.com today, highlighting how suddenly there are more marketers using full-page, print ads. This isn’t that surprising really. Newspapers have long been a place where marketers go to say something, especially if what they are saying is a little weightier or requires more space. These are complicated and challenging times. Print ads are unique in their ability to capture reader’s attention and say more rather than less (or nothing at all.) So it stands to reason marketers are once again turning to print (and newspapers in particular) to talk to consumers. To read the full article click here.
”Long copy sells more than short copy.” -John Caples, VP- BBDO
For more info about response-based print advertising and the campaigns to start running now, please visit Mediabids.com or email Jim at jjinks@mediabids.com.
Fairytale Brownies are back this holiday season at Mediabids. Fairytale Brownies make a terrific gift that everyone is sure to love. Their brownies are made from the ”finest all-natural ingredients like rich Callebaut Belgian dark chocolate, creamery butter, fine cake flour and fresh eggs.” They also don’t use any trans fats, preservatives or artificial colors and they’re certified kosher. Fairytale Brownies are delicious and come in eleven different flavors from cream cheese to mint chocolate and raspberry swirl to toffee crunch. Fairytale Brownies also offers gourmet bars and cookies for nearly every occasion in their own uniquely designed gift boxes.
Their ”Christmas Brownie Bliss” gift box includes thirty-six individually wrapped, bite-size brownies in six different flavors. This special holiday gift is regularly $54.95 but is being offered for a limited time at $39.95 (25% off!) plus FREE shipping. A delicious holiday gift at a great price point for gifts to family, friends and associates. Visit Mediabids.com or call us at 1-800-545-1135 for more information or to request an ad today. The holidays are fast approaching!
Local newspapers not only offer citizens of the communities they cover unique insights into important issues and events in the area, but some go above and beyond to add a smile to their readers faces. 
The Print Observer - Newspaper & Magazine Advertising Insights 