Category Archives: Holiday Advertising

Holiday Campaigns for Your Print Edition

The holidays are fast approaching!  The ads below are now available to run in your print edition. Generate revenue each time one of your readers makes a purchase! Click on the links below to request individual ads or fill out the form below to request them all.

Omaha Steaks            Hale Groves        Pittman & Davis          SeaBear

omaha   hale  pittman    seabear

Submit the Form Below to Request All Four!

Questions about MediaBids Performance Ads? Call 860-379-9602 or email pihelp@mediabids.com

2016 Holiday Gift Guides – Publishers Monetize Audiences with Affiliate Links

christmas shoppingTis the season to scour the internet’s Holiday Gift Guides for the best presents for all the friends and family on your shopping list this year.

Publications have found a new way to monetize their audiences by producing content with shopping recommendations utilizing affiliate links.

Affiliate marketing is a type of performance-based marketing in which the advertiser rewards an “affiliate” (aka publisher – online or otherwise) for each sale driven by that affiliate’s own marketing efforts.

So in other words, when you see a Gift Guide with clickable links published by the New York Times and you end up purchasing a product they recommend, that advertiser will give the publisher a percent of the sale to reward their efforts.

Instagram has made many of their “influencers” rich through affiliate networks such as RStyle, LIKEtoKNOW.it, ShareASale, Impact Radius, and others. This has long been popular among bloggers and independent website publishers as well. Though there are ongoing issues with disclosure and there may be more regulations in the future, this revenue stream is likely here to stay.

Now, many publications are getting into the game. The New York Times launched a beautiful interactive Gift Guide with dozens of product recommendations divided by category. This comes as no surprise following their acquisition of The Wirecutter, an online consumer guide which publishes in-depth product reviews.

 

The NYT includes the following disclosure (if you know where to look for it). But for many readers of the NYT unfamiliar with this type of advertising, it certainly further blurs the lines between editorial and advertising.

The gifts included in this guide were chosen solely by The New York Times. Our editorial content, including that by Wirecutter, which recently became a part of the company, is not influenced by advertisers or affiliate partnerships.

Through a third party, we may receive commissions on sales made on the linked sites. When our editors and writers make selections, they do not know what products may generate a commission, or what that commission might be, and payments play no part in their decisions.

Similarly, New York Magazine has a recommendation page called The Strategist. Real Simple has many holiday gift guides available as well, and I’m sure most magazines are building these types of pages now, if they haven’t already. Wired, The Atlantic, Chicago Tribune, LA Times, the list goes on and on.

 

Buying print advertising, for years we’ve seen publications try to maintain “church and state” separation between their editorial recommendations and the revenue generated from their advertisers. But there are huge monetary opportunities from affiliate advertising revenue in providing product recommendations to loyal readers.

Sometimes we describe what we do here at Mediabids with per response advertising (or performance marketing) as affiliate advertising since many e-commerce companies are already familiar with affiliate programs and do these types of campaigns online. Supplementing their online affiliate campaigns with a print campaign is a great way for advertisers to reach a new and desirable audience. Likewise, it benefits publications by bringing revenue back to print through advertisers that wouldn’t otherwise consider the medium.

For publications looking to add an alternate revenue stream, or if you’re an advertiser interested in reaching new consumers…call Mediabids today at 860-379-9602.

Labor Day Weekend Sales

Happy Labor Day Weekend!  Chances are, if you’re still in the office reading this, you’re dreaming of taking off for a long weekend of beach, barbecue, and…shopping of course.

According to a recent CBS MoneyWatch article, LDW is the best time to get great deals on seasonal summer items retailers are trying to unload to make room for fall and winter goods.  Stock up on summer clothes for next season, a new grill, or if your mattress needs to be replaced, holiday weekends often tend to offer good deals.  Skip fall clothing, toys, and consumer electronics like Apple products – these types of items will be more heavily discounted in the Black Friday/holiday shopping timeframe.

Check your local newspaper for inserts with coupons and local promotions.  According to a research study for the NAA (Newspaper Association of America), 39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web and 27% who wanted them sent via mail.  In fact 70% of US newspaper consumers said they checked the inserts to find out about sales and savings.

Post by Darcy Mauke

Happy Father’s Day

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It’s mid-June which means it’s time to celebrate Dads and Grads.  This year we were proud to feature ads from Seabear Salmon and Omaha Steaks in our Father’s Day performance print campaigns.  Here are some of our favorite Father’s Day commercials this year.

Dove Men+Care offers this touching Father’s Day tribute:

The PGA TOUR Superstore came out with an ad narrated by Jason Day’s 3 year old son in which, since it’s Father’s Day, he lets him win:

Courtyard Marriott partnered with the NFL to feature players’ children sharing what they love most about their dad:

This Father’s Day, Gillette says, Go Ask Dad:

Dockers celebrates Father’s Day with anecdotes and favorite memories of dad:

 

And just in case we didn’t tug your heartstrings enough, who could forget Dove’s Father’s Day ad from last year, sharing Dads’ real life reactions to the news they’re becoming fathers:

Happy Father’s Day from Mediabids!

Time to Plan Your Holiday Print Advertising!

Smiling sandy snowman in red santa hat on the sea beach.

The sun is out. The birds are singing. Kids are out of school. Families are embarking on their summer vacations. Some companies may even be letting their employees have summer hours, going home early on Fridays and things like that.

Not here at MediaBids. We have our noses to the grindstone, working hard on planning our clients’ holiday advertising print campaigns. Why so soon?

In the 2015 Holiday Season, we drove 25,000 Leads and Sales to Our Performance Print Advertisers. In 2016, we want to double that number.

If you’d like to participate in our Performance Print Program this holiday season, we’d love to drive you sales. Here’s  the 10-second overview of how it works:

We take your print ad and distribute it to our network of newspapers and magazines across the US. You only pay for ads when we drive a qualifying phone call, lead or sale your way.

Why Think About This in June?

Time flies

Because Time Flies!

Magazine Deadlines Come Quick – Some national magazines need creative as early as August/September for their holiday editions.

Ad Creation  – Designing the perfect ad can take a few revisions. The messaging, offer (if it’s a direct-response ad) and look and feel of the ad need to be on point – and that can take some time.

Promo Codes and Landing Page Creation – Devising and implementing promo codes and landing pages can take a bit to design, implement and test. 

Ad Distribution Takes Time – We need to have the elements in place by September to be able to roll the ads out to publishers, ensuring they get several insertions before the big holiday season.

If you’d like to participate in our Performance Print Program this holiday season, fill out the short form below and we’ll get back to you ASAP. We’d love to drive you sales from print! 

 

 

 

 

 

Memorial Day Weekend Ads & Deals

american flag.jpeg

If your inbox looks anything like ours, it’s flooded with Memorial Day Weekend sales already.  “The WHOLE store is on SALE up to 25% off EVERYTHING,” “Over 45% Off + More MEMORIAL DAY DEALS,” “Memorial Day Stars & Stripes Weekend Specials.”

It can be hard for companies to cut through the clutter on holiday weekends that have become known for not just parades and BBQs, but aggressive consumer deals as well.  Retailers offer deep discounts in hopes of getting a piece of the pie.  Typically you can find sales on clothing, appliances, camping equipment, electronics, mattresses, and power tools.

We picked up a few of today’s largest national newspapers to sneak a peek at who is advertising in print this MDW.

Wall Street Journal

We only found one small Memorial Day Weekend ad in the WSJ, a 1/9th page 4C ad for a bed and mattress company with a 10-20% off sale plus free delivery.  Overall, there were 5.5 total pages of real estate advertisements (the highest concentration we found out of any paper), 1.5 pages of house ads, and only 9.5 ad pages total.  With 60 total pages in the paper today, that’s less than 16% ads.  There were 24 ads total, 88% of which were in color.

beds direct

New York Times

The NYT had a total of 13.5 ad pages out of the 60 pages total (23%) and had many Memorial Day Weekend themed ads (6 out of 38 – 16%).  Only 37% of the ads in the NYT were in color.  They had 1 page total of house ads, .5 pages of luxury retail, 1 for wireless phone, 2.8 for movies, and 2.9 for cultural activities.  The MDW themed ads included two national department stores, one national retailer, one credit union offering auto loans, one travel ad, and one for an art exhibit.  Lord + Taylor’s ad included a 20% off coupon in addition to advertising 25% off almost all sale & clearance items plus 10% off fragrances with the purchase of a $5 ticket to benefit the USO.  Bloomingdale was highlighting their 60-70% off mattress sale.  And Crate + Barrel was promoting 15% off full priced items in addition to 40% off outdoor furniture.

lord + taylor.jpg

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crate + barrel

USA Today

USA Today had the highest concentration of total ads with 7 ad pages out of 32 total (22%).  There were 16 ads which included three with Memorial Day Weekend tie-ins.  This publication had three national auto retailers (Jeep, BMW, and Chevrolet).  The full page Chevrolet ad touted their military discount program.  USA Today also included USA Today Sports edition- a glossy, digest-sized insert with three full page ads within.  Also included was a supplement insert of Healthcare News with several ads for universities with nursing programs, as well as a healthcare ad for Cigna.  63% of all ads were in color.

Chevy Salutes

Boston Globe

The Boston Globe was the smallest paper examined with 54 pages total including 8 ad pages (15%).  We counted 6 Memorial Day themed ads which included a local gym as well as a local auto dealer, and a travel ad as well.  We found the same Lord + Taylor advertisement as found in the NYT, as well as another Chevrolet MDW ad, though this one featured their lineup of available crossovers.  The same Crate + Barrel ad as featured in the NYT was also in here.  Out of the 25 total ads, 26% were in color.  We noticed more DR offers here with ads including coupons for travel, windows and siding, as well as basement finishing.  This edition also included a 10 page double-sided glossy insert for Macy’s Memorial Day Weekend sale including a 10% off promotion.  We also found a double-sided glossy color insert for Sleepy’s advertising ½ off.

local gym

 

local car

travel

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macys insert

sleepy's insert

Overall, is seems there is no lack of deals to be found over this holiday weekend.  If you’re still in the office reading this on Friday afternoon…when everyone else is headed to the beach…here are two comprehensive roundups of the best deals of the weekend (you’re welcome):

http://money.usnews.com/money/blogs/my-money/articles/2016-05-26/the-best-memorial-day-sales-of-2016

http://abcnews.go.com/Business/memorial-day-deals-2016-biggest-bargains-weekend/story?id=39416550

Happy Memorial Day from MediaBids!

Post by Darcy Mauke