Category Archives: pay per call advertising

Holiday Ad Spotlight: Fairytale Brownies

Fairytale Brownies

 

Fairytale Brownies are back this holiday season at Mediabids. Fairytale Brownies make a terrific gift that everyone is sure to love. Their brownies are made from the ”finest all-natural ingredients like rich Callebaut Belgian dark chocolate, creamery butter, fine cake flour and fresh eggs.” They also don’t use any trans fats, preservatives or artificial colors and they’re certified kosher. Fairytale Brownies are delicious and come in eleven different flavors from cream cheese to mint chocolate and raspberry swirl to toffee crunch. Fairytale Brownies also offers gourmet bars and cookies for nearly every occasion in their own uniquely designed gift boxes.

 

FB Brownies

Their ”Christmas Brownie Bliss” gift box includes thirty-six individually wrapped, bite-size brownies in six different flavors. This special holiday gift is regularly $54.95 but is being offered for a limited time at $39.95 (25% off!) plus FREE shipping. A delicious holiday gift at a great price point for gifts to family, friends and associates. Visit Mediabids.com or call us at 1-800-545-1135 for more information or to request an ad today. The holidays are fast approaching!

Holiday Ad Spotlight: Crown Maple Syrup

Crown Maple Holiday Ad

 

Crown Maple is artisan quality, estate-grown maple syrup from Madava Farms and 800-acre organic, family farm, established in 2010 in New York’s Hudson Valley. In addition to maple syrup, their product line-up includes maple sugar, maple-infused condiments, maple-flavored snacks and craft beverages with Crown Maple.

 

Crown Maple image

 

This holiday season Crown Maple is offering three special gift options, each at 25% off! The three options include the ”Pancake Breakfast Gift Set,” the ”Bourbon Barrell Aged Organic Maple Syrup” and ”Infused Organic Maple Syrup Trio.” Customers can buy one or all three. Shipping and handling is only $5 per item. These are great gifts and a good value. Perfect for giving this holiday season to family, friends and associates.

We have display ads and a classified liner ad for this campaign. The ads are available in both color and BW. Visit Mediabids.com or call us at 1-800-545-1135 for more information and to request your Crown Maple ad today.

 

 

Mediabids Announces Over 1,000 Holiday Ad Placements

MediabidsLogo_Black-Orange

 

PRESS RELEASE

MEDIABIDS ANNOUNCES OVER 1,000 HOLIDAY AD PLACEMENTS & COUNTING

Winsted, November 13, 2019 – This year marks the beginning of Mediabids’ second decade of being a leader in national print advertisers, on a performance-basis. Since 2008 Mediabids has generated nearly 5 million phone calls for hundreds of consumer-facing, direct-response advertisers. Mediabids has newspaper and regional magazine affiliate-partners nationwide and currently more than fifty different advertisers delivering print revenue. These advertisers believe in the quality leads and customer relationships that can only be activated through print media platforms and they want to be in more publications.

For the 2019 holiday season, Mediabids is offering six great gift advertisers. Omaha Steaks is back for the eleventh year. After Father’s Day, the holiday season is the second best time of year for Omaha Steaks sales. Hale Groves, Pittman & Davis and Crown Maple are back again this year as well. Finally, rounding out our roster of 2019 holiday season advertisers are Fairytale Brownies and Nueskes. Visit http://unbouncepages.com/holiday-ads-2019/ to see the ads and consumer offers.

Through November 12th, we’ve already exceeded 1,000 holiday ad placements. Our strongest season yet and still a month to go! Visit http://www.mediabids.com to view all our holiday ads and request yours today. We have the ads in all sizes and in color as well as black and white (including a classified liner ad for several holiday campaigns.) If you don’t already have an account at mediabids.com registering is quick and free of charge.

Contact:
Jim Jinks
VP, Business Development
jjinks@mediabids.com

Dramatically Higher Payouts Are Here

What a difference a year can make!

Over the past year something really notable and exciting has happened in response-based, national, print advertising. Per response payouts have gone up A LOT and more and better advertisers are moving into the industry.

Payout Escalation

In October 2018, among our set of advertisers, the average payout per response was $18.00. One year later the overall average has gone up to $27.00 – a 50% increase! But this isn’t even the most notable change year-over-year.

In October 2018, among our top ten highest payouts, the average payout per response was $46.00. One year later, the average payout per response, among our top ten highest paying advertisers is now pushing toward $100. The average is up 80% from one year ago and is now at $83 per response.

Our highest paying advertiser is now at $175 per qualified response. One year ago our highest paying advertiser was $100 per qualified response. That advertiser has since gone up to $115 per qualified response but this year-over-year increase is 75%. These trends are great for the industry and especially for publishers.

A big part of our role at Mediabids is to prove to advertisers what we’ve known for years – leads from print readers are the highest quality leads in direct-response advertising. Full stop. Print readers are more informed and thus are further down the conversion funnel, once they pick-up the phone to call an advertiser. These higher payouts from advertisers is proof that they’re finally getting the message and more importantly, seeing the results. As such we anticipate we’ll continue to see more advertisers be more aggressive with their per response payouts. In other words we don’t see these higher payouts as an inflation bubble that’ll burst. We expect to see payout continue to gradually move up across most verticals in national, per response, print advertising.

Current highest paying advertisers at Mediabids:

Shelf Genie

American Standard Walk Ins

LeafFilter

Andersen by Renewal

ADT Security

Acorn Stairlifts

MobileHelp

The Hartford-AARP

World Health Link

A Place for Mom

 

Visit www.Mediabids.com to view the ads for all of our campaigns, including the new Holiday 2019 campaigns we’ve just posted – Omaha Steaks, Hale Groves, Fairytale Brownies and others.

 

 

 

Performance Print #1 for Conversion

 

Mediabids_Conversion_1

Mediabids_Conversion_2

Mediabids_Conversion_3

 

For a printable pdf version click here: Mediabids_Affiliate_Handout_v1

 

So Let’s Talk About ”Conversions”

Conversion funnel

Are you a print publisher or print ad salesperson? How much do you talk to your clients about their conversion rates? Sometimes? Never? No worries. You’re not alone.

We know advertisers can be reluctant to share much about the results of their advertising. We know it’s much easier to thank them for their business and not ask too many questions. But times have changed and you may be surprised. Many of your clients might appreciate discussing ad effectiveness and sales conversion as it relates to their print advertising. You can bet they know a lot more about how their digital advertising is or isn’t working for them. Ultimately what do you really have to lose? The potential upside is priceless because engaging your advertisers on performance metrics can go a long-way toward cultivating a long-term and mutually-beneficial business relationship.

But before shooting off an email or picking up the phone to call your clients, here’s a little background and ammunition:

Conversion rates are usually ”contextual” and industry specific. In other words, ”conversion” doesn’t mean exactly the same thing to everyone. To complicate things a bit more the range of consumer actions an advertiser can measure is broad – sales, website visits, social media engagement, calls for more information, email opens, web form completions, content downloads, mobile ad clicks and more.

Print conversion rates are generally very good when compared with the rates of other media. Actually we’re understating it a bit. Print conversions are virtually without compare. They blow everything out of the water. This is especially true of the one media where much of the ad dollars are flowing these days – digital!

The average click-thru-rate (CTR) for a search campaign is 1.5-2.5%. The average website conversion is in the 2.5-4.5% range.

The average conversion rate of our print campaigns range from a high of 77% down to less than 10%. But the average is 42%! Meaning, on average, nearly one of every two calls is a qualified call. (Note: A qualified call is one that goes longer than the specified minimum length to determine the caller is indeed a potential customer.)

Conversion by Pub Type

This chart (above) shows the call conversion rates of our performance-based print campaigns across campaign category and publication type. The ”Mass Consumer” campaign bucket includes consumer products and services like satellite TV, internet, travel, car donation campaigns, dating services, home improvement and others. The ”Seniors” category includes all our campaigns that primarily serve or seek 65+ consumers including drugs, mobility devices, walk-in tubs, insurance and others. As you can see, daily publications do particularly well with both the mass consumer and seniors customers. Weekly and monthly publications have better conversions with the seniors campaigns than the mass consumer campaigns.

Conversion to a qualified call is analogous to when someone clicks on a search or display ad online. When the caller makes a purchase, it’s akin to when a website visitor places an online order. These are both examples of sales conversion. Our advertisers have an average sales conversion rate that is well above 15-20% range. We know this from client reporting and from the fact that call center costs are much higher than ecommerce campaigns. Performance-based print campaigns demand that call centers are converting to sales that at minimum levels still far exceed digital conversion rates.

The chart below shows the conversion rate difference between search ads and our performance-print campaigns and website sales conversion relative to the average print ad sales conversion of our advertisers. As you can see print conversion is 10X or more the average digital conversion rates.

Digital vs Print Conversion

So with print conversions thoroughly outperforming digital it begs the question why so many ad dollars are flowing to digital? Perhaps it’s in part due to our tendency in print ad sales to avoid discussing conversion and performance metrics. Print advertising isn’t just for brand awareness or recall. Good products and services and strong consumer offers in print do in fact move readers quickly down the funnel towards the sale. There’s a great story to tell. Those of us in print just have to tell it much more often.

For nearly two decades Mediabids has been offering print publishers ways to reach new advertisers, sell ad space and generate new ad revenue via performance-based print advertising. We have dozens of national, direct response brands that believe in print and the value of performance media. Mediabids’ specializes in bridging the gap between measurable response and print-based media. To view and request our performance-based print ads (display and classifieds) and digital display ads, visit Mediabids.com, sign-in and click on “View All Per-Inquiry Advertisers” in the middle of the page. For more information email Jim Jinks at jjinks@mediabids.com.

 

You Can’t Ignore Podcasts Forever

Podcasting

I tend to be a later adopter of things. I’m not a luddite by any means. But I still prefer CDs for music. I mean c’mon, the sound is far better than digital listening. I also still prefer newspapers and magazines in print rather than digital formats. I absolutely much prefer an actual book to an audio or reader version.

But I’m no luddite. Case in point, I listen to podcasts. Fact check: I listen to A LOT of podcasts.

I still haven’t listened to ”Serial,” the podcast that seemed to put podcasting on the map. But I do listen to other popular podcasts such as NYT’s ”The Daily,” ”In the Dark,” Slate’s ”The Political Gabfest” and the Ringer Network’s ”Bill Simmons Podcast” among many others that focus on politics and urbanism. If you’re already a podcast listener and you’re looking for something new, here’s a few lists of ”best podcasts of 2018:”

Esquire Magazine

Time Magazine

Vulture

The New Yorker

Discover Pods

Advertisers and publishers are somewhat like me in that so far they’re still late adopters of podcasting. Pods have been around for at least fifteen years and season one of the first podcasting hit, ”Serial,” originally aired in 2014. Yet spending on podcasts is still under $400 million annually in the U.S. (in a $200 billion ad spend market.) So ad spending on podcasts is still relatively small but emerging.

On the publisher side of things, despite the success of ”The Daily” from the New York Times, podcasts from media properties, especially print media are still somewhat few and far between. Quick…name another one! Mother Jones, is one example, that does a great podcast for those inclined to listen about politics with a liberal lean. Also, shout out to my local daily paper that does a daily podcast on local news – The Morning Record.

Generally speaking podcasting is exploding but if one works in publishing or advertising there’s a surprisingly limited number of podcasts worth your time. Here’s an unofficial list (from this unofficial podcast reviewer) of the better podcasts that focus on topics in content and advertising:

Ad Age Ad Lib

Rock Hard Ads

The BeanCast

Advertising Is Dead

Pivot

Marketing Over Coffee

There are many more podcasts that focus on more specific content and advertising topics – social media, site traffic, content marketing, affiliate marketing etc. etc. We’ll focus on a few of these in a future post.

In the meantime, consider giving these ad industry podcasts a try. Better late than never!

 

Contributor: Jim Jinks

Performance Metrics: PPC vs. PPCall

metrics screenshot

For ecommerce and direct-to-consumer advertisers and marketing managers, we know there’s no shortage of metrics or Key Performance Indicators (KPIs) to ponder and occupy our time.

Close or Conversion Rate

Cost Per Click (CPC)

Click Thru Rate (CTR)

Cost Per Acquisition (CPA)

Abandonment Rate

Cost Per Thousand (CPM)

Ad Cost/Conversion (ACoS)

Lifetime Value (LTV)

Pay Per Click (PPC)

The majority of these metrics or KPIs are online or ecommerce focused, of course. As we all know, marketing dollars have increasingly gravitated toward digital media in large part due to its measurability. But at Mediabids we specialize in lead generation via print publications and platforms. In other words, we bring ecommerce-like metrics to offline commerce.

Several of the KPIs in our industry -performance-based print advertising- are just like those in digital marketing; namely LTV, CPA and conversion rate to name a few. But our ”click” is an actual customer call and our ”conversion” refers to a customer call being long enough to be a ”qualified call” – meaning the customer is normally speaking with the advertiser’s call center for one-minute or longer. We use unique phone numbers and URLs to track response to our client’s advertising. Whereas the heart of digital media is pay per click (PPC), the core of our industry is pay per call (PPCall.)
amazon ppc

Many may be surprised (or not) to know that Amazon has emerged as one of the largest pay per click platforms in digital advertising. Amazon.com adds campaigns and new consumers every day. In fact, Amazon merchants currently enjoy a 10% average conversion rate -the highest in PPC advertising, so more and more advertisers are moving budget from Google and Facebook to Amazon PPC.

This got us thinking. How does Mediabids’ pay per call advertising compare with the industry leading pay per click platform? How does PPC compare to PPCall?

The following Amazon stats come from a recent PPC Den Podcast [”Amazon PPC Advertising Stats”] done by the guys at Adbadger.com. Click the link to check it out. The Mediabids PPCall stats are directly from our platform.

 

amazon ppc vs mediabids ppcall

  • Amazon’s global reach is well over 2 billion site visitors per month. At Mediabids our affiliate publications total in the hundreds of millions of print circulation per month. It goes without saying that on any given day our advertisers are reaching far fewer potential customers than sellers on Amazon. Nevertheless, the average campaign on Amazon generates 185 clicks a day while we generate an average of 48 gross calls per day. So on a per thousand basis, Mediabids’ performance-based print advertising is far more effective at generating response than even the best digital PPC platform.
  • Conversions per day, per campaign are very similar – 18 on Amazon and 17 for Mediabids. Admittedly this isn’t a true apples-to-apples comparison but the similarity is notable.
  • As you can see our average conversion to a qualified call (42%) is 4x higher than the average conversion rate of a campaign on Amazon (10%.) Alternatively, the average cost per call ($13.60) is significantly higher than the average cost per click ($1.01.) Important to note here that this relatively low average cost per click for Amazon does mask the much higher PPC rates in the more popular categories. But pay per call rates, given the higher operating costs, simply demands higher advertiser payouts per call. Also, again, the comparison of cost per click and cost per call isn’t a pure comparison. But the purchase intent and value of a customer actually picking-up the phone to call about a product or service is very high. It demands much more of the customer than a simple click on a digital button. A phone call also gives the advertiser an enormous opportunity to leave a lasting good impression on customers in a way that just isn’t possible through a site experience.
  • The average daily spend per campaign is also not that far off – $186 on Amazon vs. $231 for PPCall. Given the disparity in the per click and per call costs one might expect the difference in the average daily spend per campaign to be greater.
  • Lastly the advertising cost of sale (ACoS) is also more competitive than one might imagine. Our $13.60 ACoS would go up some with the inclusion of sales data from our advertisers but given the benefits to the advertiser of direct interaction with customers, the marginally higher ACoS is justifiable.

So there you have it – PPC vs. PPCall. PPClick will generate a higher volume of activity (though less efficient) but the conversion and cost metrics are more similar with PPCall than not.

Contributor: Jim Jinks

If You Have a Newspaper – You Need to Run This Ad

130 Million Americans do not have dental coverage – meaning the majority of your readers may not either.

Add to that stat, 70% of adults 65 and over do not have dental insurance, and it becomes clear where our advertiser, Physician’s Mutual, comes into play.

Physician’s Mutual dental insurance program caters to the needs of older adults, and covers over 350 services.

If you run their a in your publication, you will get paid for each call that lasts two minutes or more that you send.

Here’s an ad sample:

dentalinsurance

Right now, publishers running this ad are seeing nearly 70% of the phone calls they drive to the advertiser hit the qualifying time period – meaning they’re generating meaningful revenue.

This opportunity is limited to the first 100 publications who opt in, so act fast to get your ad. You can request one here: https://www.mediabids.com/campaign/details/physicians-mutual-dental-insurance/?pici=41077

Extra Space in Your Print Edition? We Can Help.

MediaBids offers a wide selection of attractive print ads from direct-response advertisers that we can make specifically to the ad size requirements of your print edition.

There’s no need to leave ad space unfilled. When you run our ads, you get paid for each qualifying response they generate for the advertiser. Payouts range from $10 – $50 a call. Some of our publications generate tens of thousands of dollars in extra revenue each year.

There’s no cost to join. We pay you. If you’ve got extra space, we’ve got a monetization solutions.

Here’s a look at some of our newest advertisers:

Physicians Mutual

dentalinsurance

Over 50? Would you like to find a less expensive way to help get the dental care you deserve? Here`s some good news. If you are 50 or older you can get coverage for about $1 per day. There is no wait for preventive care and no deductibles. You can even keep your own dentist! Call for a free information kit.

Pain Relief Hot Line

painrelief

Suffering from Chronic Pain? It is easy to find out if you qualify for a safe, yet powerful pain treatment. If you suffer from back pain, joint Pain or Arthritis you may be qualified. Call and speak with a Pain Specialist on behalf of an accredited supplier today. If you qualify you could receive these pain relief systems which may be covered by Medicare and your insurance at little to no cost.

Augusta Precious Metals

Augusta Precious Metals converts 401K’s and IRAs into gold/silver.

augusta

These are just a few of our newest advertisers – MediaBids offers many, many more. Click Here to view the full list.