Category Archives: performance media

2016 Holiday Gift Guides – Publishers Monetize Audiences with Affiliate Links

christmas shoppingTis the season to scour the internet’s Holiday Gift Guides for the best presents for all the friends and family on your shopping list this year.

Publications have found a new way to monetize their audiences by producing content with shopping recommendations utilizing affiliate links.

Affiliate marketing is a type of performance-based marketing in which the advertiser rewards an “affiliate” (aka publisher – online or otherwise) for each sale driven by that affiliate’s own marketing efforts.

So in other words, when you see a Gift Guide with clickable links published by the New York Times and you end up purchasing a product they recommend, that advertiser will give the publisher a percent of the sale to reward their efforts.

Instagram has made many of their “influencers” rich through affiliate networks such as RStyle, LIKEtoKNOW.it, ShareASale, Impact Radius, and others. This has long been popular among bloggers and independent website publishers as well. Though there are ongoing issues with disclosure and there may be more regulations in the future, this revenue stream is likely here to stay.

Now, many publications are getting into the game. The New York Times launched a beautiful interactive Gift Guide with dozens of product recommendations divided by category. This comes as no surprise following their acquisition of The Wirecutter, an online consumer guide which publishes in-depth product reviews.

 

The NYT includes the following disclosure (if you know where to look for it). But for many readers of the NYT unfamiliar with this type of advertising, it certainly further blurs the lines between editorial and advertising.

The gifts included in this guide were chosen solely by The New York Times. Our editorial content, including that by Wirecutter, which recently became a part of the company, is not influenced by advertisers or affiliate partnerships.

Through a third party, we may receive commissions on sales made on the linked sites. When our editors and writers make selections, they do not know what products may generate a commission, or what that commission might be, and payments play no part in their decisions.

Similarly, New York Magazine has a recommendation page called The Strategist. Real Simple has many holiday gift guides available as well, and I’m sure most magazines are building these types of pages now, if they haven’t already. Wired, The Atlantic, Chicago Tribune, LA Times, the list goes on and on.

 

Buying print advertising, for years we’ve seen publications try to maintain “church and state” separation between their editorial recommendations and the revenue generated from their advertisers. But there are huge monetary opportunities from affiliate advertising revenue in providing product recommendations to loyal readers.

Sometimes we describe what we do here at Mediabids with per response advertising (or performance marketing) as affiliate advertising since many e-commerce companies are already familiar with affiliate programs and do these types of campaigns online. Supplementing their online affiliate campaigns with a print campaign is a great way for advertisers to reach a new and desirable audience. Likewise, it benefits publications by bringing revenue back to print through advertisers that wouldn’t otherwise consider the medium.

For publications looking to add an alternate revenue stream, or if you’re an advertiser interested in reaching new consumers…call Mediabids today at 860-379-9602.

Holiday Advertisers for Your Publication!

It’s that time of the year again! Time for your readers to find the perfect gifts for their family and friends! MediaBids can help by providing your publication with attractive looking print ads that your readers will love. When they make a purchase, you get a share of the revenue.

You’ll need an account to sign up – To request an ad, click on the links below and login/create an account.  If you don’t have a MediaBids account, Click Here to create one. It’s easy and free! Call us at 860-379-9602 or email us at pihelp@mediabids.com with any questions, and have a happy Holiday Season.

Omaha Steaks
omaha
Omaha Steaks is one of our top-performing advertisers and is a super popular gift item.

SeaBear Wild Salmon
seabear

SeaBear offers a unique and delicious gift for the seafood aficionado in your life. Locally sourced, their salmon trio of wild-caught salmon is a unique gift that your readers will want year after year.

Hale Groves
hale
If your readers want to send the sweetest oranges around to their loved ones, this gift is a great option. This box offers three different types of oranges straight from the Florida Groves.

Stew Leonard’s Gifts
stew
This gift basket will leave your reader’s mouths watering. Filled with goodies, this ad offers a special Brownie bonus.

Pittman & Davis
pittman
Pittman & Davis deliver the freshest grapefruits of the season. Ad offers four free spoons with purchase.

Perfume Spot
perfume
Your readers can find the perfect fragrance for friends and loved ones,  and enjoy a special free shipping offer.

If You Have a Newspaper – You Need to Run This Ad

130 Million Americans do not have dental coverage – meaning the majority of your readers may not either.

Add to that stat, 70% of adults 65 and over do not have dental insurance, and it becomes clear where our advertiser, Physician’s Mutual, comes into play.

Physician’s Mutual dental insurance program caters to the needs of older adults, and covers over 350 services.

If you run their a in your publication, you will get paid for each call that lasts two minutes or more that you send.

Here’s an ad sample:

dentalinsurance

Right now, publishers running this ad are seeing nearly 70% of the phone calls they drive to the advertiser hit the qualifying time period – meaning they’re generating meaningful revenue.

This opportunity is limited to the first 100 publications who opt in, so act fast to get your ad. You can request one here: https://www.mediabids.com/campaign/details/physicians-mutual-dental-insurance/?pici=41077

Extra Space in Your Print Edition? We Can Help.

MediaBids offers a wide selection of attractive print ads from direct-response advertisers that we can make specifically to the ad size requirements of your print edition.

There’s no need to leave ad space unfilled. When you run our ads, you get paid for each qualifying response they generate for the advertiser. Payouts range from $10 – $50 a call. Some of our publications generate tens of thousands of dollars in extra revenue each year.

There’s no cost to join. We pay you. If you’ve got extra space, we’ve got a monetization solutions.

Here’s a look at some of our newest advertisers:

Physicians Mutual

dentalinsurance

Over 50? Would you like to find a less expensive way to help get the dental care you deserve? Here`s some good news. If you are 50 or older you can get coverage for about $1 per day. There is no wait for preventive care and no deductibles. You can even keep your own dentist! Call for a free information kit.

Pain Relief Hot Line

painrelief

Suffering from Chronic Pain? It is easy to find out if you qualify for a safe, yet powerful pain treatment. If you suffer from back pain, joint Pain or Arthritis you may be qualified. Call and speak with a Pain Specialist on behalf of an accredited supplier today. If you qualify you could receive these pain relief systems which may be covered by Medicare and your insurance at little to no cost.

Augusta Precious Metals

Augusta Precious Metals converts 401K’s and IRAs into gold/silver.

augusta

These are just a few of our newest advertisers – MediaBids offers many, many more. Click Here to view the full list.

Advertising is Dead

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I’m sure on a Monday morning, at the beginning of a long week of anticipated sales and prospecting, the last thing anyone would want to read is that their industry is ”dead.” I’ll admit ”Advertising is Dead” is a strange title for a post, especially given that Mediabids is in the advertising business and our last blog post title happened to be  ”6 great ads that prove print isn’t dead.” Obviously advertising isn’t dead but the way many people still think of advertising -meaning the way many of your clients still think of advertising- is very much dead. This is particularly true at the local SMB level where advertising for the purposes of reach (i.e. to get the word out or simply build awareness) is very much dead.

As we all know, digital has been disrupting the advertising business for many years now. To date, the greatest disruption has been to the newspaper and magazine business but lately the bigger story is the disruption in local TV and radio. SMBs have increasingly relied on digital advertising channels – first it was local search ads and now it’s search plus social media advertising. Why?

It’s not that fewer people can be reached by local TV and radio, quite the opposite.

It’s not that local TV and radio have lost all their considerable powers to influence an audience.

It’s not necessarily about the cost of creating TV and radio spots (although for some SMBs this may be an excuse they frequently give to media sales people.)

It’s also not even about the cost of buying local TV or radio time (although it’s not inexpensive.) If advertisers could better measure the impact of local TV and radio, the sticker price would be less of an issue. In other words, what advertisers don’t want to pay for is the unknowns.

Earlier this year, eMarketer announced that digital display ad spending would exceed search spending for the first time. In 2016, digital display ad spending is projected to increase 23% while search spending would grow another 10% this year. The reasons for the growth in digital display are several: the improvement in the user-experience online (or UX as the fancy people call it); the explosion in smart phone adoption; and perhaps most importantly, the ability to better qualify (and CONVERT) traffic and customers through the use of video, rich media and native advertising online.

As I said, advertising in terms of reach is dead. But advertising in terms of conversion, as the eMarketer article suggests, is booming. It’s all about conversion now, especially at the SMB level. Automakers, soft drinks and snack makers, national quick-serve chains and some retailers still need big reach to drive people into store locations. However, many SMBs are much more interested in the conversion of digital traffic to paying customers. This means a mix of media that allow SMBs to qualify callers and site visitors -such as digital display, search, email, social media and PRINT.

Yes, I subtly added print advertising to the list.

It’s true. Print advertising still has a big role to play in our increasingly digital first world, especially for the SMB market.

At Mediabids, our advertisers have conversion rates that are well into double digits (the average is about 40%.) So advertising, as we have long known it, is dead. But what advertisers want from their investment in advertising hasn’t changed much at all – they want to pay for customers at a cost-effective rate. This means that digital and print advertising is most relevant and still kicking.

Post by Jim Jinks

 

6 great ads that prove print isn’t dead

Sometimes we feel like we’re on a quest to prove print advertising isn’t dead. The term “print evangelist” suggests we’re not alone. Whether your goal is branding or direct response, print still holds a powerful piece of the marketing mix. We’ve seen studies pointing to high ROI and LTV for advertisers willing to run in print. And for our per-response advertisers as well as our direct clients, we’ve seen time and time again how print makes the phone ring.

Check out these great new print ad campaigns which show that some of the most creative work in the ad business is still being done for print.

Thanks to Nikki Gillilant at Econsultancy for compiling a more in-depth roundup with even more awesome print ads. Check it out here.

Post by Darcy Mauke.

 

Join us to build your 2017 Ad Sales Plan

Advertising Sales Leaders, Ad Sales For 2017, What Is Your Plan?

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC, and the live weekly PowerHour Advertising Sales Academy and Jedd Gould, CEO of MediaBids for a FREE MediaBids PowerHour teleseminar on Thursday, September 15th at 1:00 p.m. Eastern/New York time focused on Ad Sales For 2017, What Is Your Plan?

Details are below for our 245th free educational PowerHour, since 1995.

During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions:

#1. Planning for 2017 ad sales, what trends are you tracking?  How are print versus digital ad sales comparing?

#2.  What is your plan for selling to ad agencies and key decision-makers during this upcoming budget season?

#3.  Your U.S.P. + your media kit + your alliances = smart business development + focused selling + media comparisons?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4600+ leaders on this url:  http://tinyurl.com/kxtlmvv

Registration Information
=================

When:  Thursday, September 15th

Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please go to:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

For additional registration information, please contact MediaBids.com at 800-989-0406 or E-mail jpeterson@mediabids.com

We look forward to having you join us

Come follow us on Twitter, https://twitter.com/Mediabids and LinkedIn, https://www.linkedin.com/company/mediabids-com 
 

Print Ad Success, Happens To Be Just Like Fishing (no kidding!)

Ezra.jpg

I just returned from my annual trip to Alaska, where I did a lot of fishing with my kids. Stay with me for a minute, there is a point to this that relates to marketing in newspapers. I believe, that what I have learned about fishing applies to marketing in newspapers.

Not surprisingly, my kids all like catching fish more than they like waiting for fish to bite. The problem is that a big part of fishing is waiting (I always tell them, “that’s why they call it fishing, not catching”) and having faith that the fish will respond sometime soon. If my kids believe that we have gone to a bad spot or that there is no hope in trying, their attention to detail diminishes. Instead of checking the bait every few minutes, they check every hour. They don’t hold the rods, they put them in the boat’s rod holders. They are less likely to try different techniques or pay attention to where their bait is positioned. In short, fishing is a self-fulfilling prophecy. You are unlikely to be successful, unless you pay attention, which is easier to do when you believe that success is possible.

In an effort to counterbalance the inevitable impatience of children fishing, for the past several years I have manufactured a new “secret spot” that some unnamed but very wise old friend has told me about. I tell my kids that this friend caught monsters at this spot and their enthusiasm rises to a fever pitch. They believe that this spot will produce fishing glory, so they fish harder, are more attentive to detail and are more patient than they would be otherwise. So it is no big surprise that my fictitious “secret spot” always outperforms other areas that we fish.

Fishing is a hard thing to scientifically quantify and there is no doubt that a certain amount of luck factors into a good day of fishing. However, I firmly believe that there are many factors that a fisherperson can control and the expectation of success creates an environment where success is more likely.

Now, stay on the line, I am about to set the hook – marketing in newspapers is very similar to fishing.

As you probably know, we do a lot of response-based print marketing here at Mediabids. In response-based marketing there are two parties who are involved in a transaction. First, there is the advertiser who is trying to generate response for their goods or services. Second, there is the publication, who wants revenue from the results they generate for that advertiser.

Too often, I believe, all parties (and I include Mediabids in this group) don’t expect success for a specific ad in a specific publication. They want success, but they don’t expect it. All parties involved act like my kids when they are fishing in a spot they believe is unlikely to yield results. But attention to detail generates better results in fishing and in newspaper marketing. Maybe the ad would perform better with a different offer or at a different price point? Maybe the ad would generate more response if it ran in a different section of the publication or at a different size or on a different day of the week? Often it is the little things that determine the difference between an ad performing well or below expectations. However, if success is not expected, it is easy to ignore those little things, which only increases the odds of failure. It is too easy to say, “This ad isn’t going to work.” and not try anything. It is like my kids saying, “There are no fish here.”

We should all expect success from print advertising. We have all seen enough success stories to know that print can generate large numbers of highly qualified results. It should happen with every ad we place, but it doesn’t. It is the job of Mediabids, the advertiser and the publication to expect and demand that ads perform well.

Post by Jedd Gould.

Top Podcasts for a Better You

Head Phones

I have been one of those people, at times, that has been indifferent to the emergence of the digital age. I mean, I still read actual books…sometimes I even buy hardcover versions! I know. I know. What a Luddite, right?

But let’s be honest, unless you’re a big gamer, the internet has been -until the past few years- awash in advertising and A LOT of one-dimensional content that can be take it or leave it (there are many exceptions, of course.) In fact, among the most heavily visited sites on the old WWW have been newspaper sites -which is great, don’t get me wrong. But newspaper sites are hardly what all the fuss and promise of the internet has been about, until recently. As many of you likely already know, the latest generation of the internet (are we at 3.0 yet?) is about text, messaging and social media apps and accessing video and audio content. It’s the audio content (a.k.a. podcasts) that we’ll talk a bit more about here today.

Starting in 2015, especially with the popularity of Serial (from the makers of This American Life on NPR), podcasts have really begun to emerge. National Public Radio, the New York Times, Slate, ESPN and several other media outlets have really started to focus on podcast content, not to mention a myriad of other smaller players. After all, the production of podcasts doesn’t necessarily require much of an investment beyond a microphone, a server for storing the files and the time involved. As a media salesperson or an agency staffer, why should you care about podcasts?

Podcast audiences, generally speaking, are still relatively small so selling ad space in them or looking at them as a cornerstone of a media plan is a ways off..in terms of really being a part of the marketing conversation. But as a media seller or an agency staffer, the real value of podcasts to us is more basic – inspiration and education.

At the risk of sounding a little new age, listening to podcasts (like reading books or watching films) can help you be a better you. The exploration of ideas and hearing different perspectives on things that are happening in our world, will only help you -as a media seller- to make connections with others and -as an agency staffer- to be able to think of old problems in new ways. If you haven’t started to take some time for podcasts, the time is now. At the very least, if you’re still something of a Luddite like me, starting now you can still claim to be an early-adopter (even if it’s just barely the case.)

If you’re unsure of where to get started with podcasts, here are five from the worlds of journalism, business, culture, politics and entertainment to consider:

RadioLab

TED Radio Hour

The MOTH

SLATE Political Gabfest

WTF with Marc Maron

 

Post by Jim Jinks

 

Advertisers are Leaving Money on the Table

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By skipping print, advertisers are leaving money on the table.  While brands need to adjust to changing demographics and media consumption preferences, research shows under-spending in traditional media decreases incremental revenue.

Utilizing multiple media sources is important according to the Advertising Research Foundation.  Their neuroscience research shows “advertising is more likely to be encoded in long-term memory if people encounter it in multiple media,” according to Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.

An article originally published in AdAge outlines Nielsen Catalina Solutions research with KraftHeinz’s Crystal Light and Time Inc. which showed that adding print and digital to a TV campaign had a major impact on improving ROI.

Nielsen_Catalina_Print

Credit: Neilsen Catalina Solutions

By adding $3M spend in print through Time Inc., Crystal Light was able to add $16M in sales.

We can help you add print to the mix and make your cash register ring – contact Mediabids at 860-379-9602 or email dmauke@mediabids.com.