Category Archives: Industry News

Dramatically Higher Payouts Are Here

What a difference a year can make!

Over the past year something really notable and exciting has happened in response-based, national, print advertising. Per response payouts have gone up A LOT and more and better advertisers are moving into the industry.

Payout Escalation

In October 2018, among our set of advertisers, the average payout per response was $18.00. One year later the overall average has gone up to $27.00 – a 50% increase! But this isn’t even the most notable change year-over-year.

In October 2018, among our top ten highest payouts, the average payout per response was $46.00. One year later, the average payout per response, among our top ten highest paying advertisers is now pushing toward $100. The average is up 80% from one year ago and is now at $83 per response.

Our highest paying advertiser is now at $175 per qualified response. One year ago our highest paying advertiser was $100 per qualified response. That advertiser has since gone up to $115 per qualified response but this year-over-year increase is 75%. These trends are great for the industry and especially for publishers.

A big part of our role at Mediabids is to prove to advertisers what we’ve known for years – leads from print readers are the highest quality leads in direct-response advertising. Full stop. Print readers are more informed and thus are further down the conversion funnel, once they pick-up the phone to call an advertiser. These higher payouts from advertisers is proof that they’re finally getting the message and more importantly, seeing the results. As such we anticipate we’ll continue to see more advertisers be more aggressive with their per response payouts. In other words we don’t see these higher payouts as an inflation bubble that’ll burst. We expect to see payout continue to gradually move up across most verticals in national, per response, print advertising.

Current highest paying advertisers at Mediabids:

Shelf Genie

American Standard Walk Ins

LeafFilter

Andersen by Renewal

ADT Security

Acorn Stairlifts

MobileHelp

The Hartford-AARP

World Health Link

A Place for Mom

 

Visit www.Mediabids.com to view the ads for all of our campaigns, including the new Holiday 2019 campaigns we’ve just posted – Omaha Steaks, Hale Groves, Fairytale Brownies and others.

 

 

 

Free TeleSeminar Thursday, September 19: Advertising Sales Leaders: Physicians Mutual Insurance, What Defines Their Ad Spend?

Physicians

Advertising Sales Leaders:  Physicians Mutual Insurance, What Defines Their Ad Spend?

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC [ http://www.powerhour.com ] the founder of the live weekly PowerHour Advertising Sales Academy [ http://powerhoursalesacademy.com/adsalestraining ] and Jedd Gould, CEO of MediaBids [ http://www.mediabids.com ] for a free MediaBids PowerHour on Thursday, September 19th at 1:00 p.m. Eastern/New York time focused on Physicians Mutual Insurance, What Defines Their Ad Spend?

To register, please go to:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

Details are below~for our 275th free educational PowerHour, since 1995.

During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions:

Physicians Mutual Insurance Company was founded in 1902 in Omaha, Nebraska. Physicians Mutual offers a wide variety of health and life insurance products, ranging from hospital and medical insurance policies to Medicare Supplement, from dental insurance to annuities to whole and term life insurance.

Join us will be Trish Hooker and Curtis Krogman, who are both from the Physicians Mutual Direct Marketing Group. In their roles at Physicians Mutual, Trish and Curtis are responsible for marketing their products across a wide range of media options. In our teleseminar, we explore the process they use to make their marketing decisions.

#1.  Who are the Physicians Mutual customers? What steps are taken to define their best audience for marketing?

#2.  Once an audience is identified for marketing, how is the decision made where to allocate their marketing ad spend?

#3.  How are marketing ad responses tracked?  How do they measure cost-per-result, lifetime value and ROI?

#4.  What print/digital mediums and ads, perform the best? Is there a difference in the performance of ad mediums based on the type of insurance being sold?

#5.  Attribution and ad leakage, how is this tracked and measured?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4500+ leaders on this url: https://www.linkedin.com/groups/2379105/

Registration Information
=================

When:  Thursday, September 19th.

Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please go to:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

For additional registration information, please contact MediaBids.com at 800-989-0406 or E-mail jpeterson@mediabids.com

We look forward to having you join us~

Jedd Gould
www.mediabids.com
MediaBids.com, The Place To Buy and Sell Advertising Space
in Newspapers & Magazines, 800-989-0406

Come follow us on Twitter, https://twitter.com/Mediabids

And

The Coach,

Ernest Oriente
President of PowerHour, since 1995
http://www.linkedin.com/in/ernestoriente

Come follow us on Twitter, https://twitter.com/PowerHourCoach

====

PowerHour, a worldwide media/advertising sales coach + trainer + recruiter + investment banker + SEO/SEM experts, since 1986, http://tinyurl.com/q2veh9n

The author of SmartMatch Alliances, http://tinyurl.com/mcd5zh3

Come join our live weekly PowerHour Sales Academy that will help you sell more ads in print, on your website and for your E-newsletters, http://tinyurl.com/qxv45ae

PowerHour LinkedIn Expert Sales Training, http://tinyurl.com/o4oyel2

Trump’s Lesser Known Tariff Problem

CanadaMany Americans are aware of Trump’s tariffs on steel and aluminum. We’ve been reading about the effects on companies like Harley Davidson, BMW and Alcoa. Americans are also probably aware of our emerging $500 billion ”trade war” with China. Tariffs that are impacting what we pay for a whole range of products we import from China.

But we’d bet few Americans are as aware that in retaliation to Trump’s tariffs on steel and aluminum, Canada slapped tariffs on paper and other goods. In fairness to the President, there has been long-running trade tensions between the U.S. and Canada about timber and timber products. Trump didn’t exactly create this issue. Nevertheless Canada’s paper tariffs are wreaking havoc on the newspaper industry, an industry that especially in terms of metro dailies can ill afford new and massive cost pressures.

Here’s a brief roundup of some of the great reporting on where things now stand:

New York Times

Politico

Nieman Lab (Newsonomics)

LA Times

WisCONTEXT

These tariffs have already cost newspaper industry jobs and if this goes on long newspapers will be forced to go out of business. This is especially a problem given that the press is already enduring a period of heightened attacks. What can you do?

Click to SIGN THE PETITION.

 

 

A Decade of Publishing Sales Tips, Tricks and Leadership Notes – On Demand

Tips and Tricks Chalk Illustration

If you’re a publisher and you haven’t yet tuned in to MediaBids’ free monthly Teleseminars, you’re missing out on valuable tips, tricks and anecdotes from both the President of MediaBids, Jedd Gould, and The PowerHour Coach, Earnest Oriente. Both hosts bring decades of advertising and publishing wisdom to listeners each month, and provide actionable guidance on how to make your publication the best it can be.

They’re available on demand HERE

Here’s a snapshot of some of the topics covered in 2018 –

June 2018 Essential Questions, Which Ones Generate More New Ad Sales?
May 2018 Navigating Adversity: Ad Sales Challenges & Opportunities?
March 2018 Ad Trends & Results, What Are The Stats Showing?
February 2018 Your Referral Engine, Working as Planned?
January 2018 S.W.O.T + S.M.A. = Giant 2018 Ad Sales?

If you have a request for any specific topics to be covered in our next TeleSeminar, please email marketing@mediabids.com

Happy National Newspaper Week!

realnewspapers
Image Source: http://www.nationalnewspaperweek.com

Oct. 1 – 7 is officially “National Newspaper Week” and MediaBids would like to thank each and every newspaper we work with.

The theme this year is “Real Newspapers…Real News” and a website has been set up for interested newspapers to download content & house ads reinforcing the importance of newspapers to use in print editions and online.

Here’s the link for more information – there’s still time to celebrate! http://www.nationalnewspaperweek.com/

2016 Holiday Gift Guides – Publishers Monetize Audiences with Affiliate Links

christmas shoppingTis the season to scour the internet’s Holiday Gift Guides for the best presents for all the friends and family on your shopping list this year.

Publications have found a new way to monetize their audiences by producing content with shopping recommendations utilizing affiliate links.

Affiliate marketing is a type of performance-based marketing in which the advertiser rewards an “affiliate” (aka publisher – online or otherwise) for each sale driven by that affiliate’s own marketing efforts.

So in other words, when you see a Gift Guide with clickable links published by the New York Times and you end up purchasing a product they recommend, that advertiser will give the publisher a percent of the sale to reward their efforts.

Instagram has made many of their “influencers” rich through affiliate networks such as RStyle, LIKEtoKNOW.it, ShareASale, Impact Radius, and others. This has long been popular among bloggers and independent website publishers as well. Though there are ongoing issues with disclosure and there may be more regulations in the future, this revenue stream is likely here to stay.

Now, many publications are getting into the game. The New York Times launched a beautiful interactive Gift Guide with dozens of product recommendations divided by category. This comes as no surprise following their acquisition of The Wirecutter, an online consumer guide which publishes in-depth product reviews.

 

The NYT includes the following disclosure (if you know where to look for it). But for many readers of the NYT unfamiliar with this type of advertising, it certainly further blurs the lines between editorial and advertising.

The gifts included in this guide were chosen solely by The New York Times. Our editorial content, including that by Wirecutter, which recently became a part of the company, is not influenced by advertisers or affiliate partnerships.

Through a third party, we may receive commissions on sales made on the linked sites. When our editors and writers make selections, they do not know what products may generate a commission, or what that commission might be, and payments play no part in their decisions.

Similarly, New York Magazine has a recommendation page called The Strategist. Real Simple has many holiday gift guides available as well, and I’m sure most magazines are building these types of pages now, if they haven’t already. Wired, The Atlantic, Chicago Tribune, LA Times, the list goes on and on.

 

Buying print advertising, for years we’ve seen publications try to maintain “church and state” separation between their editorial recommendations and the revenue generated from their advertisers. But there are huge monetary opportunities from affiliate advertising revenue in providing product recommendations to loyal readers.

Sometimes we describe what we do here at Mediabids with per response advertising (or performance marketing) as affiliate advertising since many e-commerce companies are already familiar with affiliate programs and do these types of campaigns online. Supplementing their online affiliate campaigns with a print campaign is a great way for advertisers to reach a new and desirable audience. Likewise, it benefits publications by bringing revenue back to print through advertisers that wouldn’t otherwise consider the medium.

For publications looking to add an alternate revenue stream, or if you’re an advertiser interested in reaching new consumers…call Mediabids today at 860-379-9602.

Join us to build your 2017 Ad Sales Plan

Advertising Sales Leaders, Ad Sales For 2017, What Is Your Plan?

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC, and the live weekly PowerHour Advertising Sales Academy and Jedd Gould, CEO of MediaBids for a FREE MediaBids PowerHour teleseminar on Thursday, September 15th at 1:00 p.m. Eastern/New York time focused on Ad Sales For 2017, What Is Your Plan?

Details are below for our 245th free educational PowerHour, since 1995.

During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions:

#1. Planning for 2017 ad sales, what trends are you tracking?  How are print versus digital ad sales comparing?

#2.  What is your plan for selling to ad agencies and key decision-makers during this upcoming budget season?

#3.  Your U.S.P. + your media kit + your alliances = smart business development + focused selling + media comparisons?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4600+ leaders on this url:  http://tinyurl.com/kxtlmvv

Registration Information
=================

When:  Thursday, September 15th

Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please go to:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

For additional registration information, please contact MediaBids.com at 800-989-0406 or E-mail jpeterson@mediabids.com

We look forward to having you join us

Come follow us on Twitter, https://twitter.com/Mediabids and LinkedIn, https://www.linkedin.com/company/mediabids-com 
 

Top Newspaper & Magazine Industry Websites

Internet Concept on Laptop

We’re always searching for the latest news about the evolution of print journalism and advertising. These blogs have fresh and interesting content that we highly recommend taking a look at:

Nieman Lab: Published by Harvard University, this website publishes its own unique take on all of the news, innovations and notable happenings in the new world of journalism. We especially like the daily newsletters they send.

Newsonomics:Ken Doctor is “a speaker and consultant, advising on new sustainable business models of contemporary journalism.” His site features coverage of the New York Times, paywalls, and all things about the digital transformation of traditional media.

AdAge: If you’re in the advertising industry, you’re probably intimately familiar with AdAge. It’s the preeminent publication covering the advertising and marketing industries, and provides instant alerts on the latest news in the world of agencies & all topics media.

The Drum: The Drum is a  site that publishes out of Europe and has its own unique voice covering everything marketing. We think it’s one of the best all-around marketing/advertising sites available today.

Poynter: Poynter is one of the leading voices of journalism, and is actually a teaching institution that educates the best and brightest in the news industry.

MediaPost: MediaPost offers a variety of publications that cover print, television, mobile, social, email, tech and political marketing.

Media Life: Media Life is geared specifically towards media planners & buyers and is published by industry veteran and all-around great guy Gene Ely.

Print in the Mix: Print in the Mix is a project of the Rochester Institute of Technology and is a data-driven website that covers aspects of print ranging from newspapers to 3D printing.

Jim Romenesko: The personal blog of journalist Jim Romanesko, writing from his unique vantage point of being a top journalist at several newspapers and other media entities.

Mr. Magazine: Mr. Magazine also goes by the name of Samir Husni, a magazine industry veteran who provides insightful stats about trends in the industry, reports of new magazines forthcoming and those who are no longer with us, and many interesting publication provides.

Reflections of a Newsasaur – Alan Mutter has run the gamut of roles in the media world – from newspaper journalist to television and internet endeavors, he’s one of the most respected voices in the disucssion of the new age of journalism.

Post by Jess Greiner

Advertisers are Leaving Money on the Table

AdobeStock_75951060.jpeg

By skipping print, advertisers are leaving money on the table.  While brands need to adjust to changing demographics and media consumption preferences, research shows under-spending in traditional media decreases incremental revenue.

Utilizing multiple media sources is important according to the Advertising Research Foundation.  Their neuroscience research shows “advertising is more likely to be encoded in long-term memory if people encounter it in multiple media,” according to Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.

An article originally published in AdAge outlines Nielsen Catalina Solutions research with KraftHeinz’s Crystal Light and Time Inc. which showed that adding print and digital to a TV campaign had a major impact on improving ROI.

Nielsen_Catalina_Print

Credit: Neilsen Catalina Solutions

By adding $3M spend in print through Time Inc., Crystal Light was able to add $16M in sales.

We can help you add print to the mix and make your cash register ring – contact Mediabids at 860-379-9602 or email dmauke@mediabids.com.

Inspiration and Authenticity are Key Factors in Social Sharing

AdobeStock_101354877.jpeg

Have you been watching the Olympics?  Following along with the games can be a great distraction from less inspiring and hopeful news stories this summer.

Despite declined ratings, NBC has sold over $1.2B in ad time.  And though we’re now seeing viewers experiencing the Olympics in ever-changing ways (live streaming, in-app viewing, online recaps, etc.), advertisers are still adjusting to this new media landscape.

Yesterday, AdWeek examined the popularity of Under Armour’s Michael Phelps ad and what makes it one of the most shared Olympics spots ever.  (See original article here)

One key takeaways is that “inspiration” is a critical emotional response that encourages social sharing among millennial men (ages 18-34).  Most sharing, unsurprisingly, comes from Facebook and Twitter.

Authenticity is another key brand attribute that elicits shares: “Especially with younger viewers, over three-quarters will lose trust in a brand if an ad feels fake. Under Armour’s recent campaigns are all consistently authentic. They’re doing a really nice job of drawing this out and creating new content that all work really well together in their content stack, in this authentic way of portraying athletes and their origin stories, showing the things that you don’t always see” says  Devra Prywes, VP, marketing and insight at Unruly.

Here, The Drum looks at more campaigns from brands like Nike, P&G, Minute Maid, and Nissan.  And you can find all the Olympics coverage from AdAge here.

GO USA!