By skipping print, advertisers are leaving money on the table. While brands need to adjust to changing demographics and media consumption preferences, research shows under-spending in traditional media decreases incremental revenue.
Utilizing multiple media sources is important according to the Advertising Research Foundation. Their neuroscience research shows “advertising is more likely to be encoded in long-term memory if people encounter it in multiple media,” according to Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.
An article originally published in AdAge outlines Nielsen Catalina Solutions research with KraftHeinz’s Crystal Light and Time Inc. which showed that adding print and digital to a TV campaign had a major impact on improving ROI.
Credit: Neilsen Catalina Solutions
By adding $3M spend in print through Time Inc., Crystal Light was able to add $16M in sales.
We can help you add print to the mix and make your cash register ring – contact Mediabids at 860-379-9602 or email dmauke@mediabids.com.
The Print Observer - Newspaper & Magazine Advertising Insights 