According to a Nielson study – “Seven out of 10 consumers said they either trust completely or trust somewhat four of the channels that include newspapers or products they offer advertisers.” The high-intent phone calls & web traffic we see print ads generate each day from ads in our partner publications are testaments to this.
Brands consistently report back on being pleased with the quality of customers that newspapers drive – when an ad is placed in their local newspaper, trust is established for the advertiser that few other mediums can provide. #printperforms
Along the way we’ve worked with many associations who have helped provide valuable resources to news organizations and others in the publishing industry. Here’s a recently updated list of groups that we think support journalists, publishers, advertising staff and others involved in the media in an outstanding way:
National & Regional Resources
The News Media Alliance – Serves more than 2,000 members of news organizations across the US; formerly known as the Newspaper Association of America.
Local Media Association – Serves more than 3,000 local media companies across the US including newspapers, tv, radio and more.
American Press Institute – This institute conducts research, provides training and creates valuable tools for journalists
AFCP/IFPA – (Association of Free Community Publications & Independent Free Papers of America) – Joining forces, this group looks to support all members of the free community newspaper industry.
National Newspaper Association – The mission of the NNA is to protect, promote and enhance America’s community newspapers.
Poynter Institute – “Poynter champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies.”
Nieman Journalism Lab – “The Nieman Journalism Lab is an attempt to help journalism figure out its future in an Internet age.”
Pew Research Center – “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.”
Online News Association – The Online News Association is a nonprofit membership organization for digital journalists — connecting journalism, technology and innovation.
American Media Institute – American Media Institute is a not-for-profit 501(c)(3) investigative news service that delivers original reporting to major news outlets across the country.
America’s Newspapers – From its very creation, America’s Newspapers proclaimed that a core mission would be advocacy on behalf of its members, the industry and the free press.
New England Press Association – The professional trade organization for newspapers in the six New England states: Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island, representing 450 newspapers in the region.
Investigative Reporters & Editors Association – IRE was formed to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.
Flexibility has been an integral part of life this year, and a special group of publications that are offering flexibility to their readers in how they experience their media brand is The Beacon Newspapers.
Stuart Rosenthal, Publisher & his wife Judy Rosenthal, Associate Publisher
The Beacon Newspapers are a group of publications that have been offering readers in the 50+ age range in the Washington D.C., Greater Baltimore Howard County, MD & Richmond Virginia areas thoughtful articles, living tips and helpful resources since 1989. Reaching 400,000+ readers, The Beacon has been an invaluable publication for individuals in their target age group. The group publishes four geo-targeted editions, an annual print Resource Guide, and the Silver Pages online product and service directory.
From an experiential standpoint, The Beacon Newspapers are making an innovative pivot from in-person events to virtual events in an exciting way. In the past, a mainstay event The Beacon spearheaded was the 50+ Expo, a local event that showcased exciting speakers, entertainers and informational exhibits that provided a great way for citizens to learn about local resources in their area, and local businesses to present their offerings in a meaningful way.
This year, in light of Covid-19, rather than cancelling the event, they partnered with other local organizations to bring the 50+ Expo online in a fun and interactive way for folks who’d still like to attend. This year, people interested in attending can visit this link https://beacon50expo.com to view classes, hear speakers, visit exhibitors and enjoy the available entertainment. The 50+ Expo will be available online from November 1, 2020 – January 31, 2021.
MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com
If you wanted to paint a picture of a lovely family-owned newspaper group, a candidate for your consideration would be the deeply-rooted, multi-generational, Rome Sentinel Company; passionate about covering local news in Rome and Oneida County NY for nearly 200 years.
Three generations of publishers: Stephen B. Waters, left, passes the torch to his son, Bradley R. Waters. The portrait in the background features George Waters, who in 1993 handed the publishing reigns to his son Stephen.
Founded in the 1820s and publishing nearly 7,700 copies Tuesday-Saturday & 19,500 copies of the Seven Day Sentinel on Sunday, the Rome Sentinel is a journalistic institution. The group employs over 50 long-time employees; folks who are deeply familiar all aspects of the community. Editorial features include coverage of local sports, health issues, senior affairs, arts, entertainment, and religion. In 2019, The Sentinel began adding podcasts to its multimedia mix, featuring sports talk & movie reviews.
Also in 2019, the Rome Sentinel Company acquired the 162-year-old Boonville Herald. The Boonville Herald reaches over 8,100 readers each Wednesday in the North Country and beyond. The Rome Sentinel Company also serves the communities of Clinton, Kirkland, Westmoreland and surrounding areas via the Clinton Record. The Clinton Record is distributed bi weekly to over 15,000 readers in the communities of Clinton Kirkland Westmoreland and the surrounding area via the USPS’s Every Door Direct program.
If you’re a local advertiser in their NY coverage area looking to promote your business, or a regional/national advertiser interested in promoting your brand to a high-quality, engaged readership, this publication group may be a perfect fit. They offer full-service digital advertising services as well, so it’s truly a multi-channel way to reach a valuable audience.
*Circulation as of U.S. Postal Service Statement of Ownership October 2, 2020
MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com
Our local news media businesses and organizations sit at the crossroads of pretty much everything that make our communities work.
Small businesses
Residents/citizens
Local government
Our local newspapers provide a place for local business to advertise to their local customers. Our papers cover local government and politics and help to keep citizens informed. Without our local papers there’s almost no transparency, citizenship is stymied, the credibility and authority of our local governments is undermined. This all means healthy local news organizations are a necessary prerequisite for strong local economies, thriving communities and local democracy.
Local news was struggling with competitive pressures well before the pandemic. But since March and the sudden and massive decline in local advertising dollars, many local newspapers are barely hanging on. This is why the ”Local Journalism Sustainability Act” is an important attempt at supporting local news orgs and better local journalism. Please link to more info about this proposed legislation here. Also, call the U.S. Congress switchboard at 202-224-3121 and ask to be connected to your Congressperson. Don’t know who represents you? Click this lookup page. Then make the call. Do it today!
As we all know the COVID crisis has had enormous impacts on our lives and on the economy. Newspapers have been especially hard hit among the many industries that saw a large number of their customers disappear virtually overnight. Once again people were declaring print media dead and perhaps buried this time.
But since the COVID shut downs began we’ve seen a really strong surge of ad placements and consumer response. Several advertisers that have done particularly well have done so in part because of the pandemic – OMAHA STEAKS, LEAF FILTER, ADT SECURITY, AT&T TV AND OTHERS. In fact, April response was up by 35% over March. May response was up another 36% over April. June is currently running another 17% ahead of May. These are very strong month-over-month increases. So at Mediabids we’ve seen anything but the notion that print media is dead and it’s certainly not buried.
Need a little more convincing? Understandable. An article appeared at Forbes.com today, highlighting how suddenly there are more marketers using full-page, print ads. This isn’t that surprising really. Newspapers have long been a place where marketers go to say something, especially if what they are saying is a little weightier or requires more space. These are complicated and challenging times. Print ads are unique in their ability to capture reader’s attention and say more rather than less (or nothing at all.) So it stands to reason marketers are once again turning to print (and newspapers in particular) to talk to consumers. To read the full article click here.
”Long copy sells more than short copy.” -John Caples, VP- BBDO
For more info about response-based print advertising and the campaigns to start running now, please visit Mediabids.com or email Jim at jjinks@mediabids.com.
Fairytale Brownies are back this holiday season at Mediabids. Fairytale Brownies make a terrific gift that everyone is sure to love. Their brownies are made from the ”finest all-natural ingredients like rich Callebaut Belgian dark chocolate, creamery butter, fine cake flour and fresh eggs.” They also don’t use any trans fats, preservatives or artificial colors and they’re certified kosher. Fairytale Brownies are delicious and come in eleven different flavors from cream cheese to mint chocolate and raspberry swirl to toffee crunch. Fairytale Brownies also offers gourmet bars and cookies for nearly every occasion in their own uniquely designed gift boxes.
Their ”Christmas Brownie Bliss” gift box includes thirty-six individually wrapped, bite-size brownies in six different flavors. This special holiday gift is regularly $54.95 but is being offered for a limited time at $39.95 (25% off!) plus FREE shipping. A delicious holiday gift at a great price point for gifts to family, friends and associates. Visit Mediabids.com or call us at 1-800-545-1135 for more information or to request an ad today. The holidays are fast approaching!
Crown Maple is artisan quality, estate-grown maple syrup from Madava Farms and 800-acre organic, family farm, established in 2010 in New York’s Hudson Valley. In addition to maple syrup, their product line-up includes maple sugar, maple-infused condiments, maple-flavored snacks and craft beverages with Crown Maple.
This holiday season Crown Maple is offering three special gift options, each at 25% off! The three options include the ”Pancake Breakfast Gift Set,” the ”Bourbon Barrell Aged Organic Maple Syrup” and ”Infused Organic Maple Syrup Trio.” Customers can buy one or all three. Shipping and handling is only $5 per item. These are great gifts and a good value. Perfect for giving this holiday season to family, friends and associates.
We have display ads and a classified liner ad for this campaign. The ads are available in both color and BW. Visit Mediabids.com or call us at 1-800-545-1135 for more information and to request your Crown Maple ad today.
MEDIABIDS ANNOUNCES OVER 1,000 HOLIDAY AD PLACEMENTS & COUNTING
Winsted, November 13, 2019 – This year marks the beginning of Mediabids’ second decade of being a leader in national print advertisers, on a performance-basis. Since 2008 Mediabids has generated nearly 5 million phone calls for hundreds of consumer-facing, direct-response advertisers. Mediabids has newspaper and regional magazine affiliate-partners nationwide and currently more than fifty different advertisers delivering print revenue. These advertisers believe in the quality leads and customer relationships that can only be activated through print media platforms and they want to be in more publications.
For the 2019 holiday season, Mediabids is offering six great gift advertisers. Omaha Steaks is back for the eleventh year. After Father’s Day, the holiday season is the second best time of year for Omaha Steaks sales. Hale Groves, Pittman & Davis and Crown Maple are back again this year as well. Finally, rounding out our roster of 2019 holiday season advertisers are Fairytale Brownies and Nueskes. Visit http://unbouncepages.com/holiday-ads-2019/ to see the ads and consumer offers.
Through November 12th, we’ve already exceeded 1,000 holiday ad placements. Our strongest season yet and still a month to go! Visit http://www.mediabids.com to view all our holiday ads and request yours today. We have the ads in all sizes and in color as well as black and white (including a classified liner ad for several holiday campaigns.) If you don’t already have an account at mediabids.com registering is quick and free of charge.
Contact:
Jim Jinks
VP, Business Development
jjinks@mediabids.com
Over the past year something really notable and exciting has happened in response-based, national, print advertising. Per response payouts have gone up A LOT and more and better advertisers are moving into the industry.
In October 2018, among our set of advertisers, the average payout per response was $18.00. One year later the overall average has gone up to $27.00 – a 50% increase! But this isn’t even the most notable change year-over-year.
In October 2018, among our top ten highest payouts, the average payout per response was $46.00. One year later, the average payout per response, among our top ten highest paying advertisers is now pushing toward $100. The average is up 80% from one year ago and is now at $83 per response.
Our highest paying advertiser is now at $175 per qualified response. One year ago our highest paying advertiser was $100 per qualified response. That advertiser has since gone up to $115 per qualified response but this year-over-year increase is 75%. These trends are great for the industry and especially for publishers.
A big part of our role at Mediabids is to prove to advertisers what we’ve known for years – leads from print readers are the highest quality leads in direct-response advertising. Full stop. Print readers are more informed and thus are further down the conversion funnel, once they pick-up the phone to call an advertiser. These higher payouts from advertisers is proof that they’re finally getting the message and more importantly, seeing the results. As such we anticipate we’ll continue to see more advertisers be more aggressive with their per response payouts. In other words we don’t see these higher payouts as an inflation bubble that’ll burst. We expect to see payout continue to gradually move up across most verticals in national, per response, print advertising.
Current highest paying advertisers at Mediabids:
Shelf Genie
American Standard Walk Ins
LeafFilter
Andersen by Renewal
ADT Security
Acorn Stairlifts
MobileHelp
The Hartford-AARP
World Health Link
A Place for Mom
Visit www.Mediabids.com to view the ads for all of our campaigns, including the new Holiday 2019 campaigns we’ve just posted – Omaha Steaks, Hale Groves, Fairytale Brownies and others.
The Print Observer - Newspaper & Magazine Advertising Insights 