Category Archives: newspapers

Profiles in Print – The Beacon Newspapers – Publishing in Washington D.C. & the Surrounding Areas

Flexibility has been an integral part of life this year, and a special group of publications that are offering flexibility to their readers in how they experience their media brand is The Beacon Newspapers.  

Stuart Rosenthal, Publisher & his wife Judy Rosenthal, Associate Publisher

The Beacon Newspapers are a group of publications that have been offering readers in the 50+ age range in the Washington D.C., Greater Baltimore Howard County, MD & Richmond Virginia areas thoughtful articles, living tips and helpful resources since 1989. Reaching 400,000+ readers, The Beacon has been an invaluable publication for individuals in their target age group. The group publishes four geo-targeted editions, an annual print Resource Guide, and the Silver Pages online product and service directory.

From an experiential standpoint, The Beacon Newspapers are making an innovative pivot from in-person events to virtual events in an exciting way. In the past, a mainstay event The Beacon spearheaded was the 50+ Expo, a local event that showcased exciting speakers, entertainers and informational exhibits that provided a great way for citizens to learn about local resources in their area, and local businesses to present their offerings in a meaningful way.

This year, in light of Covid-19, rather than cancelling the event, they partnered with other local organizations to bring the 50+ Expo online in a fun and interactive way for folks who’d still like to attend. This year, people interested in attending can visit this link https://beacon50expo.com to view classes, hear speakers, visit exhibitors and enjoy the available entertainment. The 50+ Expo will be available online from November 1, 2020 – January 31, 2021.

If you have questions about participating in the 50+ Expo, or would like more information about advertising in any of The Beacon Newspapers’ offerings, please email:  alan@thebeaconnewspapers.com or, you can request print-only ad rates here: https://www.mediabids.com/publication/ad-rates/www.thebeaconnewspapers.com/?pubId=54131

MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com

Profiles in Print: The Rome Sentinel Company

If you wanted to paint a picture of a lovely family-owned newspaper group, a candidate for your consideration would be the deeply-rooted, multi-generational, Rome Sentinel Company; passionate about covering local news in Rome and Oneida County NY for nearly 200 years.

Three generations of publishers: Stephen B. Waters, left, passes the torch to his son, Bradley R. Waters. The portrait in the background features George Waters, who in 1993 handed the publishing reigns to his son Stephen.

Founded in the 1820s and publishing nearly 7,700 copies Tuesday-Saturday & 19,500 copies of the Seven Day Sentinel on Sunday, the Rome Sentinel is a journalistic institution. The group employs over 50 long-time employees; folks who are deeply familiar all aspects of the community. Editorial features include coverage of local sports, health issues, senior affairs, arts, entertainment, and religion. In 2019, The Sentinel began adding podcasts to its multimedia mix, featuring sports talk & movie reviews.

Also in 2019, the Rome Sentinel Company acquired the 162-year-old Boonville Herald. The Boonville Herald reaches over 8,100 readers each Wednesday in the North Country and beyond. The Rome Sentinel Company also serves the communities of Clinton, Kirkland, Westmoreland and surrounding areas via the Clinton Record.  The Clinton Record is distributed bi weekly to over 15,000 readers in the communities of Clinton Kirkland Westmoreland and the surrounding area via the USPS’s Every Door Direct program.

If you’re a local advertiser in their NY coverage area looking to promote your business, or a regional/national advertiser interested in promoting your brand to a high-quality, engaged readership, this publication group may be a perfect fit. They offer full-service digital advertising services as well, so it’s truly a multi-channel way to reach a valuable audience.

To request ad rates from the Rome Sentinel or learn more, click here: https://www.mediabids.com/publication/ad-rates/the_rome_sentinel/?pubId=74704

*Circulation as of U.S. Postal Service Statement of Ownership October 2, 2020

MediaBids is working on a series of short posts spotlighting notable community publications across the U.S. If you’d like to submit your publication for consideration, please email Jessica Greiner – jgreiner@mediabids.com

pro-News. pro-Citizenship. pro-Small Business.

Main Street pic

Our local news media businesses and organizations sit at the crossroads of pretty much everything that make our communities work.

  • Small businesses
  • Residents/citizens
  • Local government

Our local newspapers provide a place for local business to advertise to their local customers. Our papers cover local government and politics and help to keep citizens informed. Without our local papers there’s almost no transparency, citizenship is stymied, the credibility and authority of our local governments is undermined. This all means healthy local news organizations are a necessary prerequisite for strong local economies, thriving communities and local democracy.

Local news was struggling with competitive pressures well before the pandemic. But since March and the sudden and massive decline in local advertising dollars, many local newspapers are barely hanging on. This is why the ”Local Journalism Sustainability Act” is an important attempt at supporting local news orgs and better local journalism. Please link to more info about this proposed legislation here. Also, call the U.S. Congress switchboard at 202-224-3121 and ask to be connected to your Congressperson. Don’t know who represents you? Click this lookup page. Then make the call. Do it today!

 

Democracy

 

Print Advertising Is Having A Moment

Whats Old is New Again

As we all know the COVID crisis has had enormous impacts on our lives and on the economy. Newspapers have been especially hard hit among the many industries that saw a large number of their customers disappear virtually overnight. Once again people were declaring print media dead and perhaps buried this time.

But since the COVID shut downs began we’ve seen a really strong surge of ad placements and consumer response. Several advertisers that have done particularly well have done so in part because of the pandemic – OMAHA STEAKS, LEAF FILTER, ADT SECURITY, AT&T TV AND OTHERS. In fact, April response was up by 35% over March. May response was up another 36% over April. June is currently running another 17% ahead of May. These are very strong month-over-month increases. So at Mediabids we’ve seen anything but the notion that print media is dead and it’s certainly not buried.

Need a little more convincing? Understandable. An article appeared at Forbes.com today, highlighting how suddenly there are more marketers using full-page, print ads. This isn’t that surprising really. Newspapers have long been a place where marketers go to say something, especially if what they are saying is a little weightier or requires more space. These are complicated and challenging times. Print ads are unique in their ability to capture reader’s attention and say more rather than less (or nothing at all.) So it stands to reason marketers are once again turning to print (and newspapers in particular) to talk to consumers. To read the full article click here.

”Long copy sells more than short copy.” -John Caples, VP- BBDO

For more info about response-based print advertising and the campaigns to start running now, please visit Mediabids.com or email Jim at jjinks@mediabids.com.

 

 

 

 

Holiday Ad Spotlight: Fairytale Brownies

Fairytale Brownies

 

Fairytale Brownies are back this holiday season at Mediabids. Fairytale Brownies make a terrific gift that everyone is sure to love. Their brownies are made from the ”finest all-natural ingredients like rich Callebaut Belgian dark chocolate, creamery butter, fine cake flour and fresh eggs.” They also don’t use any trans fats, preservatives or artificial colors and they’re certified kosher. Fairytale Brownies are delicious and come in eleven different flavors from cream cheese to mint chocolate and raspberry swirl to toffee crunch. Fairytale Brownies also offers gourmet bars and cookies for nearly every occasion in their own uniquely designed gift boxes.

 

FB Brownies

Their ”Christmas Brownie Bliss” gift box includes thirty-six individually wrapped, bite-size brownies in six different flavors. This special holiday gift is regularly $54.95 but is being offered for a limited time at $39.95 (25% off!) plus FREE shipping. A delicious holiday gift at a great price point for gifts to family, friends and associates. Visit Mediabids.com or call us at 1-800-545-1135 for more information or to request an ad today. The holidays are fast approaching!

Holiday Ad Spotlight: Crown Maple Syrup

Crown Maple Holiday Ad

 

Crown Maple is artisan quality, estate-grown maple syrup from Madava Farms and 800-acre organic, family farm, established in 2010 in New York’s Hudson Valley. In addition to maple syrup, their product line-up includes maple sugar, maple-infused condiments, maple-flavored snacks and craft beverages with Crown Maple.

 

Crown Maple image

 

This holiday season Crown Maple is offering three special gift options, each at 25% off! The three options include the ”Pancake Breakfast Gift Set,” the ”Bourbon Barrell Aged Organic Maple Syrup” and ”Infused Organic Maple Syrup Trio.” Customers can buy one or all three. Shipping and handling is only $5 per item. These are great gifts and a good value. Perfect for giving this holiday season to family, friends and associates.

We have display ads and a classified liner ad for this campaign. The ads are available in both color and BW. Visit Mediabids.com or call us at 1-800-545-1135 for more information and to request your Crown Maple ad today.

 

 

Mediabids Announces Over 1,000 Holiday Ad Placements

MediabidsLogo_Black-Orange

 

PRESS RELEASE

MEDIABIDS ANNOUNCES OVER 1,000 HOLIDAY AD PLACEMENTS & COUNTING

Winsted, November 13, 2019 – This year marks the beginning of Mediabids’ second decade of being a leader in national print advertisers, on a performance-basis. Since 2008 Mediabids has generated nearly 5 million phone calls for hundreds of consumer-facing, direct-response advertisers. Mediabids has newspaper and regional magazine affiliate-partners nationwide and currently more than fifty different advertisers delivering print revenue. These advertisers believe in the quality leads and customer relationships that can only be activated through print media platforms and they want to be in more publications.

For the 2019 holiday season, Mediabids is offering six great gift advertisers. Omaha Steaks is back for the eleventh year. After Father’s Day, the holiday season is the second best time of year for Omaha Steaks sales. Hale Groves, Pittman & Davis and Crown Maple are back again this year as well. Finally, rounding out our roster of 2019 holiday season advertisers are Fairytale Brownies and Nueskes. Visit http://unbouncepages.com/holiday-ads-2019/ to see the ads and consumer offers.

Through November 12th, we’ve already exceeded 1,000 holiday ad placements. Our strongest season yet and still a month to go! Visit http://www.mediabids.com to view all our holiday ads and request yours today. We have the ads in all sizes and in color as well as black and white (including a classified liner ad for several holiday campaigns.) If you don’t already have an account at mediabids.com registering is quick and free of charge.

Contact:
Jim Jinks
VP, Business Development
jjinks@mediabids.com

Dramatically Higher Payouts Are Here

What a difference a year can make!

Over the past year something really notable and exciting has happened in response-based, national, print advertising. Per response payouts have gone up A LOT and more and better advertisers are moving into the industry.

Payout Escalation

In October 2018, among our set of advertisers, the average payout per response was $18.00. One year later the overall average has gone up to $27.00 – a 50% increase! But this isn’t even the most notable change year-over-year.

In October 2018, among our top ten highest payouts, the average payout per response was $46.00. One year later, the average payout per response, among our top ten highest paying advertisers is now pushing toward $100. The average is up 80% from one year ago and is now at $83 per response.

Our highest paying advertiser is now at $175 per qualified response. One year ago our highest paying advertiser was $100 per qualified response. That advertiser has since gone up to $115 per qualified response but this year-over-year increase is 75%. These trends are great for the industry and especially for publishers.

A big part of our role at Mediabids is to prove to advertisers what we’ve known for years – leads from print readers are the highest quality leads in direct-response advertising. Full stop. Print readers are more informed and thus are further down the conversion funnel, once they pick-up the phone to call an advertiser. These higher payouts from advertisers is proof that they’re finally getting the message and more importantly, seeing the results. As such we anticipate we’ll continue to see more advertisers be more aggressive with their per response payouts. In other words we don’t see these higher payouts as an inflation bubble that’ll burst. We expect to see payout continue to gradually move up across most verticals in national, per response, print advertising.

Current highest paying advertisers at Mediabids:

Shelf Genie

American Standard Walk Ins

LeafFilter

Andersen by Renewal

ADT Security

Acorn Stairlifts

MobileHelp

The Hartford-AARP

World Health Link

A Place for Mom

 

Visit www.Mediabids.com to view the ads for all of our campaigns, including the new Holiday 2019 campaigns we’ve just posted – Omaha Steaks, Hale Groves, Fairytale Brownies and others.

 

 

 

Performance Print #1 for Conversion

 

Mediabids_Conversion_1

Mediabids_Conversion_2

Mediabids_Conversion_3

 

For a printable pdf version click here: Mediabids_Affiliate_Handout_v1

 

So Let’s Talk About ”Conversions”

Conversion funnel

Are you a print publisher or print ad salesperson? How much do you talk to your clients about their conversion rates? Sometimes? Never? No worries. You’re not alone.

We know advertisers can be reluctant to share much about the results of their advertising. We know it’s much easier to thank them for their business and not ask too many questions. But times have changed and you may be surprised. Many of your clients might appreciate discussing ad effectiveness and sales conversion as it relates to their print advertising. You can bet they know a lot more about how their digital advertising is or isn’t working for them. Ultimately what do you really have to lose? The potential upside is priceless because engaging your advertisers on performance metrics can go a long-way toward cultivating a long-term and mutually-beneficial business relationship.

But before shooting off an email or picking up the phone to call your clients, here’s a little background and ammunition:

Conversion rates are usually ”contextual” and industry specific. In other words, ”conversion” doesn’t mean exactly the same thing to everyone. To complicate things a bit more the range of consumer actions an advertiser can measure is broad – sales, website visits, social media engagement, calls for more information, email opens, web form completions, content downloads, mobile ad clicks and more.

Print conversion rates are generally very good when compared with the rates of other media. Actually we’re understating it a bit. Print conversions are virtually without compare. They blow everything out of the water. This is especially true of the one media where much of the ad dollars are flowing these days – digital!

The average click-thru-rate (CTR) for a search campaign is 1.5-2.5%. The average website conversion is in the 2.5-4.5% range.

The average conversion rate of our print campaigns range from a high of 77% down to less than 10%. But the average is 42%! Meaning, on average, nearly one of every two calls is a qualified call. (Note: A qualified call is one that goes longer than the specified minimum length to determine the caller is indeed a potential customer.)

Conversion by Pub Type

This chart (above) shows the call conversion rates of our performance-based print campaigns across campaign category and publication type. The ”Mass Consumer” campaign bucket includes consumer products and services like satellite TV, internet, travel, car donation campaigns, dating services, home improvement and others. The ”Seniors” category includes all our campaigns that primarily serve or seek 65+ consumers including drugs, mobility devices, walk-in tubs, insurance and others. As you can see, daily publications do particularly well with both the mass consumer and seniors customers. Weekly and monthly publications have better conversions with the seniors campaigns than the mass consumer campaigns.

Conversion to a qualified call is analogous to when someone clicks on a search or display ad online. When the caller makes a purchase, it’s akin to when a website visitor places an online order. These are both examples of sales conversion. Our advertisers have an average sales conversion rate that is well above 15-20% range. We know this from client reporting and from the fact that call center costs are much higher than ecommerce campaigns. Performance-based print campaigns demand that call centers are converting to sales that at minimum levels still far exceed digital conversion rates.

The chart below shows the conversion rate difference between search ads and our performance-print campaigns and website sales conversion relative to the average print ad sales conversion of our advertisers. As you can see print conversion is 10X or more the average digital conversion rates.

Digital vs Print Conversion

So with print conversions thoroughly outperforming digital it begs the question why so many ad dollars are flowing to digital? Perhaps it’s in part due to our tendency in print ad sales to avoid discussing conversion and performance metrics. Print advertising isn’t just for brand awareness or recall. Good products and services and strong consumer offers in print do in fact move readers quickly down the funnel towards the sale. There’s a great story to tell. Those of us in print just have to tell it much more often.

For nearly two decades Mediabids has been offering print publishers ways to reach new advertisers, sell ad space and generate new ad revenue via performance-based print advertising. We have dozens of national, direct response brands that believe in print and the value of performance media. Mediabids’ specializes in bridging the gap between measurable response and print-based media. To view and request our performance-based print ads (display and classifieds) and digital display ads, visit Mediabids.com, sign-in and click on “View All Per-Inquiry Advertisers” in the middle of the page. For more information email Jim Jinks at jjinks@mediabids.com.