According to a Nielson study – “Seven out of 10 consumers said they either trust completely or trust somewhat four of the channels that include newspapers or products they offer advertisers.” The high-intent phone calls & web traffic we see print ads generate each day from ads in our partner publications are testaments to this.
Brands consistently report back on being pleased with the quality of customers that newspapers drive – when an ad is placed in their local newspaper, trust is established for the advertiser that few other mediums can provide. #printperforms
Graphic courtesy of the Newspaper Relevance Project
The Print Observer - Newspaper & Magazine Advertising Insights 