Consumers Trust Newspaper Ads

According to a Nielson study – “Seven out of 10 consumers said they either trust completely or trust somewhat four of the channels that include newspapers or products they offer advertisers.” The high-intent phone calls & web traffic we see print ads generate each day from ads in our partner publications are testaments to this.

Brands consistently report back on being pleased with the quality of customers that newspapers drive – when an ad is placed in their local newspaper, trust is established for the advertiser that few other mediums can provide. #printperforms

Graphic courtesy of the Newspaper Relevance Project

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s