Category Archives: Podcasts

Top Podcasts for a Better You

Head Phones

I have been one of those people, at times, that has been indifferent to the emergence of the digital age. I mean, I still read actual books…sometimes I even buy hardcover versions! I know. I know. What a Luddite, right?

But let’s be honest, unless you’re a big gamer, the internet has been -until the past few years- awash in advertising and A LOT of one-dimensional content that can be take it or leave it (there are many exceptions, of course.) In fact, among the most heavily visited sites on the old WWW have been newspaper sites -which is great, don’t get me wrong. But newspaper sites are hardly what all the fuss and promise of the internet has been about, until recently. As many of you likely already know, the latest generation of the internet (are we at 3.0 yet?) is about text, messaging and social media apps and accessing video and audio content. It’s the audio content (a.k.a. podcasts) that we’ll talk a bit more about here today.

Starting in 2015, especially with the popularity of Serial (from the makers of This American Life on NPR), podcasts have really begun to emerge. National Public Radio, the New York Times, Slate, ESPN and several other media outlets have really started to focus on podcast content, not to mention a myriad of other smaller players. After all, the production of podcasts doesn’t necessarily require much of an investment beyond a microphone, a server for storing the files and the time involved. As a media salesperson or an agency staffer, why should you care about podcasts?

Podcast audiences, generally speaking, are still relatively small so selling ad space in them or looking at them as a cornerstone of a media plan is a ways off..in terms of really being a part of the marketing conversation. But as a media seller or an agency staffer, the real value of podcasts to us is more basic – inspiration and education.

At the risk of sounding a little new age, listening to podcasts (like reading books or watching films) can help you be a better you. The exploration of ideas and hearing different perspectives on things that are happening in our world, will only help you -as a media seller- to make connections with others and -as an agency staffer- to be able to think of old problems in new ways. If you haven’t started to take some time for podcasts, the time is now. At the very least, if you’re still something of a Luddite like me, starting now you can still claim to be an early-adopter (even if it’s just barely the case.)

If you’re unsure of where to get started with podcasts, here are five from the worlds of journalism, business, culture, politics and entertainment to consider:

RadioLab

TED Radio Hour

The MOTH

SLATE Political Gabfest

WTF with Marc Maron

 

Post by Jim Jinks

 

Millennials & Boomers

Berlin Wall

I’m of the Gen-X generation. If you don’t really know what that means, don’t worry about it. Despite the fact that MTV, Ferris Bueller and the fall of the Berlin Wall happened on our watch, marketers are almost entirely consumed by the habits of the pre- and post Gen-X generations. You may know them by their more traditional labels – Baby Boomers and Millennials. In fact, based on how much time those of us in marketing and media spend thinking and talking about boomers and millennials, the Gen-X generation is a apparently a mere footnote of demography.  Yes, I’m a little annoyed about this, but I digress.

In print media organizations, especially, there’s a great deal of concern about how the media consumption habits of boomers and millennials differ. People with an axe to grind (digital, TV and radio media sellers, for example) are fond of saying that print’s audience is dying off….as if only older Americans read print. This is, of course, not the story.

The media consumption habits of millennials and boomers do differ, in some ways. But in terms of ”old” media, the differences are not all that significant. In other words, there’s no Berlin Wall separating the two largest generations of the past hundred years (just us Gen-Xers.)

Based on a recent study by Jacobs Media Strategies, these are the percentages of use (at least once per week) for each demographic:

Boomers – Radio (89%), Newspapers (86%) and TV (81%)

Millennials – Radio (80%), Newspapers (71%) and TV (72%)

Also, the Jacobs study reports that tablet, text and Smartphone usage are not all that different between these two groups.

Of course, the spread (15%) between boomers and millennials, for newspaper usage, is widest but it’s not that much different than radio and TV. My point is that the media habits of younger Americans and older Americans, on a macro level, are not that different and it’s untrue that newspaper readers are simply dying off.

But if you’re determined to claim that millennials are so different than the generations that have come before them, I will offer that in terms of podcasts, streaming video, streaming audio and social networks, millennials do use these media by a wide margin over boomers. However, it’s probably just a matter of time before boomers adopt more millennial-like media habits, with regard to these newer technologies. The rapid adoption of Smartphones and tablets among boomers, shows that sometimes old dogs can learn new tricks.

Post by Jim Jinks

 

 

 

 

Marketing Podcasts: Less Pain, More Gain.

Podcast image

If you’re a local media salesperson it’s important to not only know everything there is to know about what you’re selling but you also need to know what your customers may be thinking, in terms of their marketing options and ideas.

As professional marketers, it’s tough for us to keep up with all the new technology and marketing opportunities that arrive on the scene at an ever increasing pace. Imagine how your small business customers feel? In addition to running their business, they get bombarded by media salespeople in their local market as well as emails and online offers from all the social media and digital channels. The options, opportunities and trends are likely to be overwhelming to most small business owners and managers…or at least make them feel like it’s tough to keep up and make an informed decision on where to best invest marketing dollars.

One thing a local media salesperson can do is attempt to be THE authoritative voice for their small business customers. I know what you’re thinking. Who could possibly have the time to read marketing books or spend valuable prospecting time following ”thought-leaders” on social media or participating in webinars. I get it! Especially as a salesperson, your time is valuable and you’re judged by closing sales (not how smart you are about marketing.)

Recently I’ve been thinking, how can I get smarter about marketing without committing time I don’t really have in the first place? Then I thought…what about a podcast (or two?) There are very few podcasts that are household names. Check that, with the possible exception of Serial (https://serialpodcast.org/) there are no podcasts that are household names. So how or where to get started?

Admittedly, this wasn’t exactly scientific:

  1. I did a Google search of ”top marketing podcasts.”
  2. Based on seven different rankings from people that purportedly listened to all (or most) of the podcasts in the marketing podcast universe, there were five marketing podcasts that appeared in ALL of the rankings.
  3. If you’re looking to become a smarter marketer in less time (and be your customer’s marketing guru) then these would likely be a great place to start:

#AskGaryVee

Beancast Marketing

Six Pixels of Separation

Marketing Over Coffee

Social Media Marketing Podcast

Have a listen and please let us know what you think in the comments section below. I hope you find these enjoyable and valuable.

Post by Jim Jinks