Category Archives: Print Advertising

Generating First-Party Data from Print Ads

A topic on many marketers minds these days is how to overcome the challenge of a “cookie-less future” – some of the most popular ways to acquire and leverage third-party data will soon be no more. The good news? There’s still a trusted, proven way to generate super high-quality FIRST-party data for your brand AND set your ads apart from the competition – PRINT ADS in newspapers and magazines.

How? With some thoughtful touches to print creative, each response to an ad can provide valuable customer lead data. If you are able to take inbound calls, overlay a unique phone number from a vendor like www.invoca.com or www.retreaver.com and you can receive unique information about each caller – from demographic info all the way to explicit conversation intelligence that maps out their behaviors and preferences. If you create a unique lead form or web page to feature in the print ad, prospects can opt-in to provide you with personal information to add to your database. Tools like www.unbounce.com can make it easy to create landing pages on the fly with form submissions that are importable to most CRMs.

Newspapers and magazines still provide a valuable brand awareness opportunity, but as a direct-response channel they are more measurable than ever before. Print ads that MediaBids placed in 2021 generated over 200,000 qualified leads for our advertisers. Print readers respond; print readers are your next new set of customers.

Free Upcoming TeleSeminar Event – Deeper Relationships with Media Buyers

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC ,the live weekly PowerHour Advertising Sales Academy and Jedd Gould, CEO of MediaBids for a free MediaBids PowerHour on Thursday, February 24,  at 1 p.m. Eastern/New York time focused on “Deeper Relationships with Media Buyers”.

Register for free here:

https://www.mediabids.com/m/t/teleseminar-registration

Details are below for our 298th free educational PowerHour, since 1995.

Here is a short video to watch, tied to the upcoming teleseminar below:

During this 60-minute MediaBids PowerHour we will discuss the points below plus field your specific questions:

  1. What are the 17 most important ways to expand your relationships with your current media buyers?
  2. How can your current media buyer relationships helps you sell more new advertising with prospective media buyers?
  3. Why do the relationships you form/build with your media buyers, help you out-run and out-sell your direct media competitors?


As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4300+ leaders on this url: https://www.linkedin.com/groups/2379105/

You can register here.


Registration Information
=================
When:  Thursday, Feb. 24 Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please click here.

For additional registration information, please contact MediaBids.com at 800-545-1135 or E-mail jpeterson@mediabids.com

Celebrating “First Amendment Day”

Happy (Belated) First Amendment Day to our publishing partners! Thank you for the essential work that you do. “The five freedoms we celebrate on First Amendment Day protect the fundamental ways we participate in society and in democracy:


1.) Praying and worship — or not — in accordance with our own beliefs;
2.) Speaking our minds, even — and especially — when we disagree;
3.) ******Publishing news, opinions, ideas and information, including to hold those in power accountable********
4.) Gathering peacefully together to amplify our voices;
5.) Bringing problems to government representatives and suggesting solutions.”

Link to read more about the importance of this holiday – https://www.freedomforum.org/2021/09/15/perspective-first-amendment-day-is-a-reminder-we-get-to-have-a-say/

Many Independent Newspapers Across the US Striking the Right Balance of Local News Coverage + Revenue Streams

The Falmouth Enterprise, Inquirer and Mirror and The New Haven Independent are just a few examples of publications with loyal local readers and successful financial models in the current media landscape. The right combination of print, digital and circulation revenue help support platforms that provide valuable news coverage at the community level.

“People will support local journalism that’s high quality,” said Bass. “I think we’re seeing the beginnings of the rebirth of local journalism.”

Read the full story here: https://provincetownindependent.org/while-chain-owned-newspapers-struggle-many-independents-thrive/

Newspaper Ads Drive Response for Insurance Products

Newspapers reach an engaged audience of readers who respond to a variety of types of insurance products including dental, Medicare supplement & advantage products, pet insurance and more. Local newspapers provide a trusted platform to showcase different types of offerings.

*Source: Coda Ventures Newspaper Ad Effectiveness Service

Newspaper Readers Take Action on Home Service Ads

Newspaper readers are an engaged group of homeowners who are avid consumers of home products and services. More info at https://relevanceprojectnet.wordpress.com/

Digital Fatigue = Print Opportunity

Thank you to Keypoint Intelligence for featuring MediaBids in its analysis of the benefits of print products as part of the omnichannel mix. Read the full article here: https://www.keypointintelligence.com/news/editors-desk/2021/april/leveraging-the-benefits-of-print-advertising-with-digital-capabilities/

Top Associations and Organizations Supporting Local News, Journalism and Publishing

Along the way we’ve worked with many associations who have helped provide valuable resources to news organizations and others in the publishing industry. Here’s a recently updated list of groups that we think support journalists, publishers, advertising staff and others involved in the media in an outstanding way:

National & Regional Resources

The News Media Alliance – Serves more than 2,000 members of news organizations across the US; formerly known as the Newspaper Association of America.

Local Media Association – Serves more than 3,000 local media companies across the US including newspapers, tv, radio and more.

American Press Institute – This institute conducts research, provides training and creates valuable tools for journalists

AFCP/IFPA – (Association of Free Community Publications & Independent Free Papers of America) – Joining forces, this group looks to support all members of the free community newspaper industry.

National Newspaper Association – The mission of the NNA is to protect, promote and enhance America’s community newspapers.

Poynter Institute – “Poynter champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies.”

Nieman Journalism Lab – “The Nieman Journalism Lab is an attempt to help journalism figure out its future in an Internet age.”

The Association of Magazine Media – The primary association for the magazine industry.

Pew Research Center – “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.”

Online News Association – The Online News Association is a nonprofit membership organization for digital journalists — connecting journalism, technology and innovation.

American Media Institute – American Media Institute is a not-for-profit 501(c)(3) investigative news service that delivers original reporting to major news outlets across the country.

America’s Newspapers – From its very creation, America’s Newspapers proclaimed that a core mission would be advocacy on behalf of its members, the industry and the free press.

New England Press Association – The professional trade organization for newspapers in the six New England states: Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island, representing 450 newspapers in the region.

Investigative Reporters & Editors Association – IRE was formed to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.

State Press Associations

Alabama Press Association

Arizona Newspapers Association

Arkansas Press Association

California Newspaper Association

Colorado Press Association

Florida Press Association

Georgia Press Association

Hoosier State Press Association

Idaho Press Association

Illinois Press Association

Inland Press Association

Iowa Newspapers Association

Kansas Press Association

Kentucky Press Association

Louisiana Press Association

Maine Press Association

Massachusetts Newspaper Publishers Association

MD-DC Press Association

Michigan Press Association

Minnesota Newspaper Association

Mississippi Press Association

Missouri Press Association

Montana Newspaper Association

Nebraska Press Association

Nevada Press Association

New Jersey Press Association

New Mexico Press Association

New York News Publisher Association

New York Press Association

North Carolina Press Association

North Dakota Newspaper Association

Ohio Newspaper Association

Oklahoma Press Association

Oregon Newspaper Publisher Association

Pennsylvania Newspaper Association

South Carolina Press Association

South Dakota Newspaper Association

Tennessee Press Association

Texas Daily Newspaper Association

Texas Press Association

Utah Press Association

Virginia Press Association

Washington Newspaper Publishers Association

West Virginia Press Association

Wisconsin Newspaper Association

Wyoming Press Association

Upcoming Educational PowerHour for Publishers – “How is Response-Based Advertising Shifting?”

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC and Jedd Gould, CEO of MediaBids for a free MediaBids PowerHour on Thursday, January 28 at 1 p.m. Eastern/New York time focused on “Trees Are Obstacles Or Opportunities?”

To Register for this Free Event, Click Here: Teleseminar Registration (mediabids.com)

Details are below for our 286th free educational PowerHour, since 1995.

Here is a short 90-second video to watch, tied to the upcoming teleseminar below:

During this 60-minute MediaBids PowerHour we will discuss the points below plus field your specific questions:

1. A = for your ATTITUDE. What shifts will you and your advertising sales team make/take, going into the new year?

2. A = for your APPROACH. What are the key advertising sales and marketing efforts vital for the first half of 2021?

3. A = for your ACCESS. What is your USP? What sets your ad platform apart from your direct competitors?

4. A = for your ANTICIPATION. Where is the optimism tied to the advertising trends we are tracking with our media clients around the world? Where are the best opportunities?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4400+ leaders on this url: https://www.linkedin.com/groups/2379105/


Registration Information
=================
When:  Thursday, Jan. 28.
Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please click here.

For additional registration information, please contact MediaBids.com at 800-545-1135 or E-mail jpeterson@mediabids.com

We look forward to having you join us,

Jedd Gould
www.mediabids.com
Come follow us on Twitter, https://twitter.com/Mediabids

And

The Coach,

Ernest Oriente
President of PowerHour, since 1995
http://www.linkedin.com/in/ernestoriente

Come follow us on Twitter, https://twitter.com/PowerHourCoach

Profiles in Print: The Roxton Progress

If you’re looking for heart-warming articles and delicious recipes, The Roxton Progress is the publication for you. This Texas publication, published twice monthly, provides local community news coverage with a unique voice. Publishing since 1976, they have a print edition, online edition, popular Facebook page, and readers can even subscribe to breaking-news text alerts.

The current publishers, Kris & Karen Rutherford, provided us with a great description of their paper –

We are a small Northeast Texas publication in a rural county. Roxton is known as “Hometown U.S.A” to many, and we have subscribers, mostly connected to the area, in 20 states.

We are not a traditional newspaper. The founders of the paper wanted to provide a “good news” paper, and that traditional has been respected for over 40 years. We post breaking news on our Facebook page (over 1,100 likes and followers) and we have debuted a new website that is gaining in popularity — www.theroxtonprogress.com.

We focus on human interest, history and culture, local events, agriculture/rural news of note, school district news (essentially we serve as the district’s school newspaper),  items likes recipes and one of our most popular features, The Texas Crossword. With the exception of one columnist, we pay for no content as we have found many people with ties to the area more than willing to write a column for each issue.”

Recipes are one of the most popular features.

Even if you’re not in their local area, we’d encourage you to subscribe to a free 7-day online trial.  Their publication is full of thoughtful, interesting, and positive articles that will provide some light in these challenging times.

If you’d like to request ad rates, fill out this short form or email publisher@theroxtonprogress.com