Category Archives: Print Advertising

Happy National Newspaper Week!

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Image Source: http://www.nationalnewspaperweek.com

Oct. 1 – 7 is officially “National Newspaper Week” and MediaBids would like to thank each and every newspaper we work with.

The theme this year is “Real Newspapers…Real News” and a website has been set up for interested newspapers to download content & house ads reinforcing the importance of newspapers to use in print editions and online.

Here’s the link for more information – there’s still time to celebrate! http://www.nationalnewspaperweek.com/

Creative Newspaper Ad from L.L. Bean

AdWeek reported on a clever newspaper ad that encourages readers to explore the great outdoors. The ad comes to life when exposed to sunlight through a unique type of ink used in the printing process.

The ad was placed in the New York Times. Read more here: http://www.adweek.com/creativity/l-l-bean-made-a-clever-newspaper-ad-that-you-can-only-read-outdoors/

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Image Source: AdWeek

Free TeleSeminar Today – An Authoritative Approach…Achieves Additional Ads

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC [ http://www.powerhour.com ] the founder of the live weekly PowerHour Advertising Sales Academy [ http://powerhoursalesacademy.com/adsalestraining ] and Jedd Gould, CEO of MediaBids [ http://www.mediabids.com ] for a free MediaBids PowerHour on Thursday, June 22 at 1 p.m. Eastern/New York time focused on An Authoritative Approach…Achieves Additional Ads

Details are below for our 254th free educational PowerHour, since 1995

During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions

  1. An authoritative approach, are you and your ad sales team on message?  Does your media brand mirror your messaging?
  2. What are the steps to focus your authoritative voice in a way that your best advertisers and prospective advertisers, take notice?  How will this approach, shift your relationship with ad agency buyers?
  3. How does your authoritative approach, achieve more ad sales?  What is your competitive stack?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4500+ leaders on this url:  https://www.linkedin.com/groups/2379105

Registration Information

=================

When:  Thursday, June 22

Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time

11:00 a.m. Mountain/Denver/Calgary time

10:00 a.m. Pacific/San Francisco/Vancouver time

9:00 a.m. Alaska time

6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please go to:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

For additional registration information, please contact MediaBids.com at 800-989-0406 or E-mail jpeterson@mediabids.com

NNA Survey Shows Newspapers are Still a Top Source of Local News

The National Newspaper Association recently conducted a survey to find out what consumers preferences were when it came to learning about local news in their community.

Newspapers slightly edged out television, but what was the most surprising stat was that only 1% of people surveyed cited newspaper’s websites as their preferred source. Also notable is that the majority of respondents have been readers of their local paper for 30 years or more. The full survey findings can be seen here: http://www.nnaweb.org/nna-news?articleTitle=nna-survey-newspapers-still-top-choice-for-local-news–1497279875–1575–1top-story

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Source

Some of The Top Ads So Far in 2017

2017 is flying by. Taking a look at what ads/service categories are popular this year with newspaper readers, here’s a few ads that generate a lot of interest…

1.) Physician’s Mutual

Phydivisndzmuyusl

2.) Canada Drug Center

CDCAd Sample

3.) Dish Network

dishnetwork

4.) DIRECTV

Directv

5.) Health Hotline

healthhotline

The “Newseum”

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http://www.newseum.org

Anyone interested in seeing front page news from around the US every morning can stop over to Newseum.org . You can literally check out content on the front pages from over 800 newspapers – ranging from small town papers to large dailies like The Washington Post.

In addition to hosting this large group of newspaper front pages online, the Newseum has a top top rated museum headquartered in Washington D.C., featuring curated exhibits, events and programs covering notable news events throughout history.  Current exhibits include a gallery of Pulitzer Prize-winning photographs, an interactive news room and an exhibit about Presidents and their pets.

Now, more than ever, may be an important time to take a trip here and appreciate the role journalism in its various formats plays in our society. We’ll be making the trek.

“Drone Journalism” -The Berkshire Eagle Newspaper is Now Using a Drone to Cover the News

DJI - Phantom 3 Professional Quadcopter - White - Front Zoom
Image of a DJI Phantom 3 Quadcopter (via Best Buy), a type of drone now in use by a regional newspaper in Massachusetts.

 

In a recent article on Editor & Publisher, a daily newspaper in Massachusetts welcomed the newest member of its photojournalism team – “The Eagle” – a high-tech drone.

“The Eagle” will be used to to add unique photographs to the Berkshire Eagle’s coverage. Its ability to travel to great heights and take epic photographs will offer a unique vantage point to stories read by the newspapers’ thousands of readers.

The Poynter Institute  published an article in 2016 talking about some of the challenges in using drones for journalistic coverage. Privacy concerns are paramount, and federal and state regulations are still morphing as drone use becomes more mainstream. Television stations have started using them for news coverage, and their usage is poised to grow exponentially. The type of photos and videos drones can contribute are nothing short of stunning –

Photo from NPR

The FAA recently dropped the requirement for operators to have a pilot’s license, clearing the way for more widespread adoption. If your newspaper wants to send one up, you’ll just need to register it and take a short test, and you’ll be on your way to new reporting heights.

 

Post by Jess Greiner

 

 

Newspaper Classified Ads Generated 30K Customer Leads in 2016

Job search

Do classified ads in newspapers still work? We can say absolutely, 100% unequivocally, YES!

How do we know? Here at MediaBids, we track response to thousands of classifieds ads placed on behalf of our advertisers in newspapers all across the country.

In 2016, classifieds generated fantastic response for advertisers in a variety of categories. Here’s just a sample:

Healthcare Products – Our classified ads placed in newspaper generated over 10,000 new customers for companies in 2016.

Television Subscriptions – Classified ads placed in newspapers in 2016 generated over 13,000 new leads from consumers interested in buying new cable or satellite television service.

Senior Products – Classified ads generated over 5,000 inquiries for senior-related products in 2016.

For those three categories alone, print classified ads generated nearly 30,000 new, qualified customers. And they say print is dead.

If you’re an advertiser – try them. If you’re advertising employment, home services, utilities – it’s a low cost way to reach an audience you’re not reaching online.

If you’re a newspaper – expand your classified base by testing a pay-per-call classified ad. There are text-only ads, as well as small display ads available that are perfect for classified page placement.  We invite you to create a free account on MediaBids and take a look at the advertisers we have. There’s no cost, it’s easy, and thousands of publications are using us to earn additional revenue each month.

 

 

 

Your Readers & Their New Year’s Resolutions

New Year's  Resolution Text on the background It’s time for your publication to set its sights on the New Year! January  is prime time for your readers to make purchases that will help them stick to their New Year’s Resolutions.

MediaBids has advertisers that are a great fit for a better 2017. We’ll make the ads to your specs, and you will earn revenue when readers respond.  Here’s just a few  ads to consider:

tbx TBX Smoking Cessation – TBX offers a unique system to help people quit smoking.

BistroMD – BistroMD offers print readers a special discount to try its special weight-loss program.

physiciansmutual Physician’s Mutual Dental Insurance – No one likes going to the dentist but preventative care now can save money later. Physician’s Mutual provides dental insurance and specializes in helping people 50+.

finalexpense Final Expense Direct Life Insurance – It’s something no one likes to talk about, but life insurance is essential. 2017 is a great time for your readers to secure their loved ones future.

To view the full list of MediaBids advertisers an offers, click here to login to your account. Call us at 860-379-9602 with any questions. 

 

Vintage Christmas Ads

The holidays evoke so much emotion, and advertising plays an integral role in connecting emotion with commerce. Here’s a look at a few vintage ads to get you in the holiday spirit.

Kodak: Looking at the price points from this ad from the Youth’s Companion magazine in 1900, one can’t help but long for yesteryear. On the upside, cameras have become much more portable.
kodak

Coty: In this Coty ad from Redbook in 1947, beautiful artwork positions this perfume as a lovely gift that is sure to bring the love.

perfume

J. Walter Thompson: The quality craftsmanship of jewelry in 1904 makes some of the offerings available today look paltry in comparison.

jewelry

Radio: Can you imagine a 3 1/2 lb. radio positioned as a lightweight item? So unbelievable how times have changed from the 40’s.

radio

Philco Television: There’s certainly TV’s in the 1947 price range these days, but they look a lot different. At this time in American history, television was still evolving as the main form of entertainment for the family as well as an additional source of mass communication (in addition to radio & print, of course).

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MediaBids wishes you and yours a very happy and healthy holiday season! If you need help with your advertising, or would like ads for your publication, visit http://www.mediabids.com or give us a call at 860-379-9602.