So, you are running ads from Mediabids in your publication but your response is not what you had hoped? This is a frustrating problem, but there are some steps we can take to try to correct things.
First, ask yourself if the product or service being advertised is really a good fit for your readership. Sometimes publications choose ads from Mediabids because they like the payout, or like how the ad looks but are not paying attention to the single most important thing, which is do your readers want what is being advertised? There are several things to consider – is the price something that they can afford? Is the product or service being advertised relevant to your area and your readership’s needs? Generac Home Generators is a great campaign, but if your publication is in an area where the power never goes out, it probably won’t do very well.
Second, are there other parts of your publication where you can use the ad? Different people seek different types of content and it might be worthwhile to try the ad in a place where a different group of people, who are more likely to respond, might be looking. Classified sections, a TMC product, or on your website are all examples of sections within your publication that attract distinct audiences.
If you feel confident that the ad is right for your audience and it still is not getting results, then we have a different type of problem and the answer might be trying a different campaign. It is ok to switch campaigns and not every ad works in every publication, sometimes for reasons that are very hard to identify. By changing the ads you are running and observing the results that they generate, you can better identify what resonates with your audience. So to do this effectively – watch the weekly reports of your results that Mediabids sends and then at the end of the month, review your results carefully. If you are running an ad and it isn’t working, let’s try something different. The goal of Mediabids’ program is to make your publication money.
If you would like suggestions or to review the ads you are currently running, please contact us at www.MediaBids.com or 860-379-9602.