Amazon Uses Weekend Insert to Push Holiday Sales

Wired Magazine recently declared that Amazon "owns" the internet. Good to see the owners of the internet turning to print to rally last minute holiday sales:

 Full story from PaidContent.org here

Amazon Includes Circular In Weekend Newspapers

Among the Target, Best Buy and Radio Shack ads bundled with my Saturday New York Times this morning is a surprise: an 8-page circular from Amazon (NSDQ: AMZN) advertising the company’s new free one-day shipping offer. Update: Some readers tell me they have seen Amazon circulars in their Sunday papers before.

The front page of the circular says “Last Minute Gift Ideas
For Everyone On Your List.” (Excuse the not-great cell phone picture.)
The inside pages feature products
that are eligible for free one-day shipping, including DVDs,
electronics, video games, music and Kindles. A box on page 5 explains
what Amazon Prime is and offers a free trial by visiting amazon.com/primeholiday.

Each item featured in the circular includes its list price, which is
crossed out, then “Our Price: ? Check latest price at Amazon.com.” Each
item is also accompanied by its star rating and reviews on Amazon.

Books are not included in the circular or in the free one-day shipping promotion.

Amazon recently ran a price check promotion that made many people very mad, but that I believe
was more of an effort to compete against big box stores than
independent bookstores. This circular seems to be part of that same
strategy.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s