Magazines Continue to be Vital to Readers

Magazine advertising continues to be
a vital ad medium, driving continuous business to companies with every ad they
place. If you’re going to buy magazine advertising, buy
it the easy way. Some things to keep in mind when you’re planning your next
marketing campaign –

1. Magazine
   readership has grown over the past five years. (Source: MRI)
2. Average
   paid subscriptions reached nearly 300 million in 2009.
   (Source: MPA estimates based on ABC first and second half 2009 data)
3. 4 out of 5
   adults read magazines. (Source: MRI)
4. Magazines
   deliver more ad impressions than TV or Web in half-hour period. (Source:
   McPheters & Company)
5. Magazine
   readership in the 18 to 34 segment is growing. (Source: MRI)
6. Since
   Facebook was founded, magazines gained more than one million young adult
   readers. (Source: MRI)
7. The
   average reader spends 43 minutes reading each issue. (Source:
   MRI)
8. Magazines
   are the No. 1 medium of engagement – across all dimensions measured.
   Simmons’ Multi-Media Engagement Study find magazines continue to score
   significantly higher than TV or the Internet in ad receptivity and all of
   the other engagement dimensions, including "trustworthy" and "inspirational."
   (Source: Simmons Multi-Media Engagement Study)
9. Magazines
   and magazine ads garner the most attention: BIGresearch studies show that
   when consumers read magazines they are much less likely to engage with
   other media or to take part in non-media activities compared to the users
   of TV, radio or the Internet. (Source: BIGresearch
   Simultaneous Media Usage Study)
10. Magazines
    outperform other media in driving positive shifts in purchase
    consideration/intent. (Source: Dynamic Logic)

Magazines rank No. 1 at influencing consumers to start
a search online – higher than newer media options. (Source:
BIGresearch Simultaneous Media Usage Study)