Markets Most Likely to Switch Brands As a Result of a Coupon

Who
Switches Brands For Coupons?

Top 10 DMAs in
which reside adults who agree with the statement, "I will gladly switch
brands to use a cents-off coupon."

1 Pittsburgh, PA

2 Detroit, MI

3 Johnstown-Altoona, PA

4 Harrisburg-Lancaster-Lebanon-York,
PA

5 Savannah, GA

6 Atlanta, GA

7 Syracuse, NY

8 Albany-Schenectady-Troy, NY

9 Wilkes Barre-Scranton, PA

10 Buffalo, NY

Source:
GfK MRI’s Market-by-Market study,