By: Mediabids – Pay for Performance Marketing in Newspapers
Newspaper are a valuable source of new customer leads for brands in a wide variety of verticals.
Who Reads Newspapers?
High value consumers. Consumers who own homes. Seniors. Readers who value high-quality reporting and are invested in their communities.
How does performance marketing in newspapers work?
Brands interested in performance marketing in newspapers can do so via MediaBids. There’s a few steps in the process, but the end result is having ads placed in newspapers that reach a brand’s target audience in the geographic markets they serve. These ad placements are paid on a pay-per-call, pay-per-lead or pay-per-sale basis.
How is performance measured?
Each ad has a unique phone number, URL or QR code in it that tracks payable actions back to each publication. On the brand side, unique phone endpoints, landing pages or offers may be used to separate response for this channel from response in other mediums.
How effective is performance newspaper marketing?
Remarkably effective. Each month it generates thousands of inbound calls, web leads and sales and millions of dollars in sales revenue for brands in the home improvement, home service, travel and ecommerce verticals.
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