Founded in April
2005, Positive Magazine has become an in-flight publication for US Airways
Shuttle, United and Continental Airlines. Tiffany Love of Positive has answered Mediabids’ questions.
(MB) Five years from now what
role will publications like yours serve? For example, some people predict a
complete migration to the web for many types of publications. Do you?
(PM) There are many advantages to the web, but there are
certain aspects of "web publishing" that don’t come close to
print. For instance, when you go home from work today and check your mailbox,
do you only want to see bills or receive some good news? Do you want to read on
your handheld device or flip through the pages? How long can someone look at a
computer screen without feeling exhausted and tired? There is a sense of
command that we feel with our magazines and it should be welcomed
information.
However, I do think that the number of publications will be
reduced, but I don’t see the industry being completely eliminated.
(MB) What
sort of measures has your publication put in place to either conserve costs or
boost revenue?
(PM) Positive Magazine is very much focused on the environment
so, we are already in conservation mode. We are now marketing our efforts and
partnering with other media outlets.
(MB) Looking
forward to 2009, do you have any significant changes in store for the new year?
(PM) We will continue to work hard and remain Positive. The
economic situation can bring a lot of good virtues and we want to be prepared
for the good that comes from weathering difficulty.
(MB) How does
your publication hire and, even more important, retain top sales personnel?
(PM) It’s so difficult to find committed people. I really wish
publications could share talent. At the end of the day, if it is to be then
it’s up to me. I’m really tired.
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