Print media companies are ripe for innovation. In a time where readership is moving online, media brands need to figure out new ways for readers to engage with their content on all platforms. Here’s a few examples of companies doing cool things to keep readers interested in quality journalism.
1.) Blendle – Blendle is a company that lets consumers read articles in some of the top newspapers and magazines in the US on a pay-per-article basis. No frustrating paywalls, no limitations. Readers can just pay for what they want. It’s currently in its testing phase, but it will be interesting to see how many readers sign up. Currently their site says about 22K readers have signed up – a good sign!
2.) Layar – Layar helps advertisers create interactive experiences in the print media they purchase and create. It enables consumers to interact with print media on their mobile phones – creating an “augmented reality” experience.
3.) Media Math – Media Math is a technology company that is powering Time Magazine’s programmatic print offering. They help Time create targeted ad programs that reach specific readers offline – customizing the ads readers see by their demographic info and the magazine title they are reading.
4.) Mag Cloud – Mag Cloud makes magazine publishing easy for the small publisher. They let you produce beautiful editions of print magazines along with top-not digital versions as well.
5.) Quad Graphics – This printing company is always on the cutting edge of printing technology, and recently took a big leap into virtual reality by outfitting the Sports Illustrated swimsuit edition with printed virtual reality viewers.
Know of a company innovating the print media space that’s not listed above? Let us know in the comments!
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