As you may have heard, the future of the free world is at stake tonight in the first of this season’s head-to-head Presidential debates. Back in the Fall of 2014, when many thought this election would likely be between Jeb Bush and Hillary Clinton, I thought the debates would be big, even ”Super Bowl” big. After all, this was projected to be an election between yet another Bush and yet another Clinton. Little did I know, it would be Trump and Clinton and the hype for this first debate would be more akin to the Super Bowl and the World Cup combined!
Expectations are running high for an entertaining and decisive evening. Indeed, the viewership is expected to be 100 million or more. Given the size of the anticipated audience, this debate has become one of the largest TV and advertising (to a lesser degree) events of the year. Unlike the Super Bowl, however, you can’t really watch the debates for the halftime show or just the commercials. The debates are commercial free but the pre- and post-game network TV slots are going for $250k and up.
Here are two notable spots, you’ll see tonight, that perfectly tie-in to the moment:
Considering the debates are about 90 minutes, there will be many words spoken tonight by the candidates. But these :30 spots from Audi and Tecate, when all is said and done, may actually convey more to swing viewers/voters.
Happy viewing!
Post by Jim Jinks & Darcy Mauke
The Print Observer - Newspaper & Magazine Advertising Insights 