Submarine ”emerges” on city street in Milan.

This marketing stunt by an Italian insurance company is remarkable on many levels.

But the next time you’re lacking inspiration or feeling short of ideas for how to engage your readers or consumers, if you’re not taking risks and being bold then you’re probably not breaking through (pun intended) and getting their attention.

Failure is often nothing more than a failure of imagination.

http://www.theatlanticcities.com/neighborhoods/2013/10/massive-submarine-invades-milan-outrageous-publicity-stunt/7106/