Vintage Advertising Advice from Newspapers

Over a century ago, newspapers were the only game in town – and they knew the power they held for advertisers. Taking a look back at newspaper advertising sales techniques, we came across some great examples of self-promotional advertising advice from the publications themselves – and it’s pretty amazing. Take a look at some vintage newspaper pages we found at the great Library of Congress Newspaper Archive.   Above – "Points on Advertising!" from the Roanoke Times in
1885 reminds businesses "Occasional advertising will bring occasional
business. Constant  advertising brings constant business."

"Continuous advertising, like hammer blows, drives home the nail of conviction.
* The occasional advertiser reaps some results, of course, but it is the persistent,
regular advertiser who reaps the coveted goal of success and opulence."

Modern ad sales reps can learn a thing or two about persuasive writing from this ad in the Bemidji Pioneer newspaper of Bemidji, Minnesota.

Publications can’t emphasize frequency enough in their testaments to the effectiveness of their publication. This reminder from  The Ladies’ Home Journal provides a case study for an advertiser who advertised for 20(!) consecutive years with them. 

"When you see a great advertising campaign in progress, you are
inclined to say "That costs a great deal. It must add considerably to
the price of goods. You may not realize that this advertising may double the sales, may make the work of the
salesman easier, may solve problems that would have cost the firm thousands of dollars to solve in
any other way, and may build up a good will worth millions.

The cost of advertising, rightly done, disappears in the economies it brings. Evening-Ledger, Philadelphia, 1918

 

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