The video tronc (formerly Tribune publishing) recently released has received a lot of attention within the publishing industry. Here’s a link ICYMI – https://youtu.be/oeo1V-47BBw
While it is definitely noteworthy, (and many other blogs have covered it quite thoroughly) we wanted to bring to attention a few more videos about the industry that are important in their own ways.
1.) When Journalism Meets Technology
A super interesting video about how media companies are using artificial intelligence to create news stories. One example is how an article about an earthquake in the LA Times was created automatically in four minutes by a “Quakebot”.
2.) Print’s Not Dead for Comic Books
Sales of hard copy comic books are on the rise, which flies in the face of the common narrative about the death of print.
3.) Innovation in Newspaper Ads – Some interesting samples from Newspapers Canada about how advertisers are using print in clever ways.
4.) The Wall Street Journal – Newspaper Readership Now, Then and in the Future A concise look at the evolution of the newspaper.
5.) MediaBids – Newspaper Advertising is Alive
Here at MediaBids, we see print ads driving phone calls, leads and sales to advertisers all across the US. In this video, we talk a little bit about how performance ads can generate a new revenue stream for newspapers.
Post by Jess Greiner
The Print Observer - Newspaper & Magazine Advertising Insights 