A recent article on MediaPost provided data from a new study that focused on newspapers and their important role as a trusted source of local news.
The study, commissioned by AMG/Parade and researched by Coda Ventures, surveyed 1,000 local media users and found that :
- 47% of local media users cited newspapers as the best source of deals
- 49% said newspapers did the “best job” providing local news and information
- 32% of local news consumers had visited a newspaper’s social-media channels in the last month
- 40% of local news consumers said they had visited a newspaper web site in the past 30 days
Local newspapers continue to be a vital source of information to communities nationwide. Here at MediaBids, we place ads in local papers all across the country, and these ads get thousands of phone calls each month. Local papers are well read, and the ads placed in them provide great ROI for local and national advertisers alike. People pay attention to what’s going on in their towns, and there’s no more trusted source of information than the local paper.
As a side note, Coda Ventures, via their Triad Service, provides additional insights into newspaper ad and insert effectiveness. Below is a sample of the type of info they gather. We’d encourage you to take a look at their most recent full report: Click Here
Post by Jess Greiner
The Print Observer - Newspaper & Magazine Advertising Insights 