-
Continue reading →: Digital Fatigue = Print Opportunity
Thank you to Keypoint Intelligence for featuring MediaBids in its analysis of the benefits of print products as part of the omnichannel mix. Read the full article here: https://www.keypointintelligence.com/news/editors-desk/2021/april/leveraging-the-benefits-of-print-advertising-with-digital-capabilities/
-
Continue reading →: Top Associations and Organizations Supporting Local News, Journalism and Publishing
Along the way we’ve worked with many associations who have helped provide valuable resources to news organizations and others in the publishing industry. Here’s a recently updated list of groups that we think support journalists, publishers, advertising staff and others involved in the media in an outstanding way: National &…
-
Continue reading →: Helpful Resources For Journalists Covering the Upcoming Inaugural Events
The Committee to Protect Journalists just published some helpful guidelines for journalists covering next week’s events – CPJ Safety Advisory: Covering the build-up to the U.S. presidential inauguration – Committee to Protect Journalists Additionally, the NNA (National Newspaper Association) also provided a summary of tips/resources – Do not meet in…
-
Continue reading →: Profiles in Print: The Roxton ProgressIf you’re looking for heart-warming articles and delicious recipes, The Roxton Progress is the publication for you. This Texas publication, published twice monthly, provides local community news coverage with a unique voice. Publishing since 1976, they have a print edition, online edition, popular Facebook page, and readers can even subscribe…
-
Continue reading →: Profiles in Print – Old Town Crier Magazine – Alexandria, VA
The Old Town Crier Magazine, based out of Alexandria, VA is a wonderful example of how a local publisher highlights the amazing attributes of the communities they cover, year after year. Established in 1988 as a lifestyle publication that covers the happenings in Alexandria, the publication expanded its coverage in…
-
Continue reading →: Profiles in Print – The Beacon Newspapers – Publishing in Washington D.C. & the Surrounding Areas
Flexibility has been an integral part of life this year, and a special group of publications that are offering flexibility to their readers in how they experience their media brand is The Beacon Newspapers. The Beacon Newspapers are a group of publications that have been offering readers in the…
-
Continue reading →: Profiles in Print: The Rome Sentinel Company
If you wanted to paint a picture of a lovely family-owned newspaper group, a candidate for your consideration would be the deeply-rooted, multi-generational, Rome Sentinel Company; passionate about covering local news in Rome and Oneida County NY for nearly 200 years. Founded in the 1820s and publishing nearly 7,700 copies…
-
Continue reading →: Profiles in Print: Winston County JournalLocal newspapers not only offer citizens of the communities they cover unique insights into important issues and events in the area, but some go above and beyond to add a smile to their readers faces. The Winston County Journal does just that, especially during the holidays. In their annual Christmas…
-
Continue reading →: NEWSPAPERS PARTICIPATING IN MEDIABIDS’ PERFORMANCE-BASED PRINT ADVERTISING PROGRAM GENERATE RECORD REVENUE IN AUGUST 2020!For over a decade, MediaBids has been driving print advertising revenue to newspaper publishers through its unique performance-based print advertising program. Every time a reader makes a qualified phone call, online inquiry, or purchase in response to a print ad placed on behalf one of MediaBids’ impressive roster of direct-response…
The Print Observer – Newspaper & Magazine Advertising Insights
Newspaper and magazine advertising insights, commentary and analysis.
Recent posts
Very good point Seb. We here at Mediabids have created that on our site but we’ve seen that newspaper publishers…
Wonderful post. As an employee of a small alt. weekly, we always look for ways to engage our community and…
The most difficult part of automating legacy media is creating a digital trading method that is accepted and adopted by…
I’m not really surprised by the fact that a lot of people who read newspapers don’t use mobile phones. I…
Great post Jim! I never knew the large digital audience that Tronc had until this article.