A topic on many marketers minds these days is how to overcome the challenge of a “cookie-less future” – some of the most popular ways to acquire and leverage third-party data will soon be no more. The good news? There’s still a trusted, proven way to generate super high-quality FIRST-party data for your brand AND set your ads apart from the competition – PRINT ADS in newspapers and magazines.
How? With some thoughtful touches to print creative, each response to an ad can provide valuable customer lead data. If you are able to take inbound calls, overlay a unique phone number from a vendor like www.invoca.com or www.retreaver.com and you can receive unique information about each caller – from demographic info all the way to explicit conversation intelligence that maps out their behaviors and preferences. If you create a unique lead form or web page to feature in the print ad, prospects can opt-in to provide you with personal information to add to your database. Tools like www.unbounce.com can make it easy to create landing pages on the fly with form submissions that are importable to most CRMs.
Newspapers and magazines still provide a valuable brand awareness opportunity, but as a direct-response channel they are more measurable than ever before. Print ads that MediaBids placed in 2021 generated over 200,000 qualified leads for our advertisers. Print readers respond; print readers are your next new set of customers.
Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC ,the live weekly PowerHour Advertising Sales Academy and Jedd Gould, CEO of MediaBids for a free MediaBids PowerHour on Thursday, February 24, at 1 p.m. Eastern/New York time focused on “Deeper Relationships with Media Buyers”.
Details are below for our 298th free educational PowerHour, since 1995.
Here is a short video to watch, tied to the upcoming teleseminar below:
During this 60-minute MediaBids PowerHour we will discuss the points below plus field your specific questions:
What are the 17 most important ways to expand your relationships with your current media buyers?
How can your current media buyer relationships helps you sell more new advertising with prospective media buyers?
Why do the relationships you form/build with your media buyers, help you out-run and out-sell your direct media competitors?
As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4300+ leaders on this url: https://www.linkedin.com/groups/2379105/
Registration Information ================= When: Thursday, Feb. 24 Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is
12:00 p.m. Central/Dallas/Winnipeg time 11:00 a.m. Mountain/Denver/Calgary time 10:00 a.m. Pacific/San Francisco/Vancouver time 9:00 a.m. Alaska time 6:00 p.m. GMT/London time
Fee: No charge
Recording is available after the MediaBids PowerHour, but you must register below to receive it.
Happy (Belated) First Amendment Day to our publishing partners! Thank you for the essential work that you do. “The five freedoms we celebrate on First Amendment Day protect the fundamental ways we participate in society and in democracy:
1.) Praying and worship — or not — in accordance with our own beliefs; 2.) Speaking our minds, even — and especially — when we disagree; 3.) ******Publishing news, opinions, ideas and information, including to hold those in power accountable******** 4.) Gathering peacefully together to amplify our voices; 5.) Bringing problems to government representatives and suggesting solutions.”
The Falmouth Enterprise, Inquirer and Mirror and The New Haven Independent are just a few examples of publications with loyal local readers and successful financial models in the current media landscape. The right combination of print, digital and circulation revenue help support platforms that provide valuable news coverage at the community level.
“People will support local journalism that’s high quality,” said Bass. “I think we’re seeing the beginnings of the rebirth of local journalism.”
Newspapers reach an engaged audience of readers who respond to a variety of types of insurance products including dental, Medicare supplement & advantage products, pet insurance and more. Local newspapers provide a trusted platform to showcase different types of offerings.
*Source: Coda Ventures Newspaper Ad Effectiveness Service
Along the way we’ve worked with many associations who have helped provide valuable resources to news organizations and others in the publishing industry. Here’s a recently updated list of groups that we think support journalists, publishers, advertising staff and others involved in the media in an outstanding way:
National & Regional Resources
The News Media Alliance – Serves more than 2,000 members of news organizations across the US; formerly known as the Newspaper Association of America.
Local Media Association – Serves more than 3,000 local media companies across the US including newspapers, tv, radio and more.
American Press Institute – This institute conducts research, provides training and creates valuable tools for journalists
AFCP/IFPA – (Association of Free Community Publications & Independent Free Papers of America) – Joining forces, this group looks to support all members of the free community newspaper industry.
National Newspaper Association – The mission of the NNA is to protect, promote and enhance America’s community newspapers.
Poynter Institute – “Poynter champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies.”
Nieman Journalism Lab – “The Nieman Journalism Lab is an attempt to help journalism figure out its future in an Internet age.”
Pew Research Center – “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.”
Online News Association – The Online News Association is a nonprofit membership organization for digital journalists — connecting journalism, technology and innovation.
American Media Institute – American Media Institute is a not-for-profit 501(c)(3) investigative news service that delivers original reporting to major news outlets across the country.
America’s Newspapers – From its very creation, America’s Newspapers proclaimed that a core mission would be advocacy on behalf of its members, the industry and the free press.
New England Press Association – The professional trade organization for newspapers in the six New England states: Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island, representing 450 newspapers in the region.
Investigative Reporters & Editors Association – IRE was formed to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.
Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC and Jedd Gould, CEO of MediaBids for a free MediaBids PowerHour on Thursday, January 28 at 1 p.m. Eastern/New York time focused on “Trees Are Obstacles Or Opportunities?”
Details are below for our 286th free educational PowerHour, since 1995.
Here is a short 90-second video to watch, tied to the upcoming teleseminar below:
During this 60-minute MediaBids PowerHour we will discuss the points below plus field your specific questions:
1. A = for your ATTITUDE. What shifts will you and your advertising sales team make/take, going into the new year?
2. A = for your APPROACH. What are the key advertising sales and marketing efforts vital for the first half of 2021?
3. A = for your ACCESS. What is your USP? What sets your ad platform apart from your direct competitors?
4. A = for your ANTICIPATION. Where is the optimism tied to the advertising trends we are tracking with our media clients around the world? Where are the best opportunities?
As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4400+ leaders on this url: https://www.linkedin.com/groups/2379105/
Registration Information ================= When: Thursday, Jan. 28. Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is
12:00 p.m. Central/Dallas/Winnipeg time 11:00 a.m. Mountain/Denver/Calgary time 10:00 a.m. Pacific/San Francisco/Vancouver time 9:00 a.m. Alaska time 6:00 p.m. GMT/London time
Fee: No charge
Recording is available after the MediaBids PowerHour, but you must register below to receive it.
The Print Observer - Newspaper & Magazine Advertising Insights 