Many Americans are aware of Trump’s tariffs on steel and aluminum. We’ve been reading about the effects on companies like Harley Davidson, BMW and Alcoa. Americans are also probably aware of our emerging $500 billion ”trade war” with China. Tariffs that are impacting what we pay for a whole range of products we import from China.
But we’d bet few Americans are as aware that in retaliation to Trump’s tariffs on steel and aluminum, Canada slapped tariffs on paper and other goods. In fairness to the President, there has been long-running trade tensions between the U.S. and Canada about timber and timber products. Trump didn’t exactly create this issue. Nevertheless Canada’s paper tariffs are wreaking havoc on the newspaper industry, an industry that especially in terms of metro dailies can ill afford new and massive cost pressures.
Here’s a brief roundup of some of the great reporting on where things now stand:
These tariffs have already cost newspaper industry jobs and if this goes on long newspapers will be forced to go out of business. This is especially a problem given that the press is already enduring a period of heightened attacks. What can you do?
If you’re a publisher and you haven’t yet tuned in to MediaBids’ free monthly Teleseminars, you’re missing out on valuable tips, tricks and anecdotes from both the President of MediaBids, Jedd Gould, and The PowerHour Coach, Earnest Oriente. Both hosts bring decades of advertising and publishing wisdom to listeners each month, and provide actionable guidance on how to make your publication the best it can be.
We’re going to try something new at Mediabids. It’s called Ad Talk. Once a week (or so) we will launch a new video about one of our great advertisers. The format or presentation will change but the goal will always be the same – to bring our great advertisers to life (or at least let you – the publishers – know more about why our advertisers are great for your readers and community.)
The holidays are fast approaching! The ads below are now available to run in your print edition. Generate revenue each time one of your readers makes a purchase! Click on the links below to request individual ads or fill out the form below to request them all.
Oct. 1 – 7 is officially “National Newspaper Week” and MediaBids would like to thank each and every newspaper we work with.
The theme this year is “Real Newspapers…Real News” and a website has been set up for interested newspapers to download content & house ads reinforcing the importance of newspapers to use in print editions and online.
Spanning a wide variety of publication types, many newspapers and magazines have seen an uptick in readership in 2017 over the prior year. Here’s just a small sampling of those who have increased digital & print subscriptions –
Details are below for our 254th free educational PowerHour, since 1995
During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions
An authoritative approach, are you and your ad sales team on message? Does your media brand mirror your messaging?
What are the steps to focus your authoritative voice in a way that your best advertisers and prospective advertisers, take notice? How will this approach, shift your relationship with ad agency buyers?
How does your authoritative approach, achieve more ad sales? What is your competitive stack?
As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4500+ leaders on this url: https://www.linkedin.com/groups/2379105
When: Thursday, June 22
Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is
12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time
Fee: No charge
Recording is available after the MediaBids PowerHour, but you must register below to receive it.