Canva, a unique online creative tool, put together a wonderful list of thought-provoking print ads that use a variety of design techniques to relay their message. Take a look at them here: https://www.canva.com/learn/print-advertising-ideas/
Ad Talk – Omaha Steaks
We’re going to try something new at Mediabids. It’s called Ad Talk. Once a week (or so) we will launch a new video about one of our great advertisers. The format or presentation will change but the goal will always be the same – to bring our great advertisers to life (or at least let you – the publishers – know more about why our advertisers are great for your readers and community.)
Here goes:
Holiday Campaigns for Your Print Edition
The holidays are fast approaching! The ads below are now available to run in your print edition. Generate revenue each time one of your readers makes a purchase! Click on the links below to request individual ads or fill out the form below to request them all.
Omaha Steaks Hale Groves Pittman & Davis SeaBear
Submit the Form Below to Request All Four!
Questions about MediaBids Performance Ads? Call 860-379-9602 or email pihelp@mediabids.com
Happy National Newspaper Week!
Oct. 1 – 7 is officially “National Newspaper Week” and MediaBids would like to thank each and every newspaper we work with.
The theme this year is “Real Newspapers…Real News” and a website has been set up for interested newspapers to download content & house ads reinforcing the importance of newspapers to use in print editions and online.
Here’s the link for more information – there’s still time to celebrate! http://www.nationalnewspaperweek.com/
Creative Newspaper Ad from L.L. Bean
AdWeek reported on a clever newspaper ad that encourages readers to explore the great outdoors. The ad comes to life when exposed to sunlight through a unique type of ink used in the printing process.
The ad was placed in the New York Times. Read more here: http://www.adweek.com/creativity/l-l-bean-made-a-clever-newspaper-ad-that-you-can-only-read-outdoors/
Global Print Titles with Subscriber/Readership Growth
Spanning a wide variety of publication types, many newspapers and magazines have seen an uptick in readership in 2017 over the prior year. Here’s just a small sampling of those who have increased digital & print subscriptions –
Harvard Business Review – 10% Growth in the past year.
The Austrialian – Growth of 4.7% in the past year.
Private Eye (UK) – Growth of 8.6% circulation over the past year
Financial Times – 20% increase over prior year
New York Times – 11% increase over prior year
To take a look at other publications who are experiencing growth in circulation and beyond, Editor and Publisher put together a nice list of innovative newspapers who have made strides in 2017.
Free TeleSeminar Today – An Authoritative Approach…Achieves Additional Ads
Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC [ http://www.powerhour.com ] the founder of the live weekly PowerHour Advertising Sales Academy [ http://powerhoursalesacademy.com/adsalestraining ] and Jedd Gould, CEO of MediaBids [ http://www.mediabids.com ] for a free MediaBids PowerHour on Thursday, June 22 at 1 p.m. Eastern/New York time focused on An Authoritative Approach…Achieves Additional Ads
Details are below for our 254th free educational PowerHour, since 1995
During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions
- An authoritative approach, are you and your ad sales team on message? Does your media brand mirror your messaging?
- What are the steps to focus your authoritative voice in a way that your best advertisers and prospective advertisers, take notice? How will this approach, shift your relationship with ad agency buyers?
- How does your authoritative approach, achieve more ad sales? What is your competitive stack?
As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4500+ leaders on this url: https://www.linkedin.com/groups/2379105
Registration Information
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When: Thursday, June 22
Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is
12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time
Fee: No charge
Recording is available after the MediaBids PowerHour, but you must register below to receive it.
To register, please go to: http://marketing.mediabids.com/seminar/TeleSeminarReg.html
For additional registration information, please contact MediaBids.com at 800-989-0406 or E-mail jpeterson@mediabids.com
NNA Survey Shows Newspapers are Still a Top Source of Local News
The National Newspaper Association recently conducted a survey to find out what consumers preferences were when it came to learning about local news in their community.
Newspapers slightly edged out television, but what was the most surprising stat was that only 1% of people surveyed cited newspaper’s websites as their preferred source. Also notable is that the majority of respondents have been readers of their local paper for 30 years or more. The full survey findings can be seen here: http://www.nnaweb.org/nna-news?articleTitle=nna-survey-newspapers-still-top-choice-for-local-news–1497279875–1575–1top-story
Some of The Top Ads So Far in 2017
2017 is flying by. Taking a look at what ads/service categories are popular this year with newspaper readers, here’s a few ads that generate a lot of interest…
3.) Dish Network
4.) DIRECTV
5.) Health Hotline
The “Newseum”
Anyone interested in seeing front page news from around the US every morning can stop over to Newseum.org . You can literally check out content on the front pages from over 800 newspapers – ranging from small town papers to large dailies like The Washington Post.
In addition to hosting this large group of newspaper front pages online, the Newseum has a top top rated museum headquartered in Washington D.C., featuring curated exhibits, events and programs covering notable news events throughout history. Current exhibits include a gallery of Pulitzer Prize-winning photographs, an interactive news room and an exhibit about Presidents and their pets.
Now, more than ever, may be an important time to take a trip here and appreciate the role journalism in its various formats plays in our society. We’ll be making the trek.
