Oct. 1 – 7 is officially “National Newspaper Week” and MediaBids would like to thank each and every newspaper we work with.
The theme this year is “Real Newspapers…Real News” and a website has been set up for interested newspapers to download content & house ads reinforcing the importance of newspapers to use in print editions and online.
Here’s the link for more information – there’s still time to celebrate! http://www.nationalnewspaperweek.com/
AdWeek reported on a clever newspaper ad that encourages readers to explore the great outdoors. The ad comes to life when exposed to sunlight through a unique type of ink used in the printing process.
The ad was placed in the New York Times. Read more here: http://www.adweek.com/creativity/l-l-bean-made-a-clever-newspaper-ad-that-you-can-only-read-outdoors/
Spanning a wide variety of publication types, many newspapers and magazines have seen an uptick in readership in 2017 over the prior year. Here’s just a small sampling of those who have increased digital & print subscriptions –
Harvard Business Review – 10% Growth in the past year.
The Austrialian – Growth of 4.7% in the past year.
Private Eye (UK) – Growth of 8.6% circulation over the past year
Financial Times – 20% increase over prior year
New York Times – 11% increase over prior year
To take a look at other publications who are experiencing growth in circulation and beyond, Editor and Publisher put together a nice list of innovative newspapers who have made strides in 2017.
Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC [ http://www.powerhour.com ] the founder of the live weekly PowerHour Advertising Sales Academy [ http://powerhoursalesacademy.com/adsalestraining ] and Jedd Gould, CEO of MediaBids [ http://www.mediabids.com ] for a free MediaBids PowerHour on Thursday, June 22 at 1 p.m. Eastern/New York time focused on An Authoritative Approach…Achieves Additional Ads
Details are below for our 254th free educational PowerHour, since 1995
During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions
As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4500+ leaders on this url: https://www.linkedin.com/groups/2379105
Registration Information
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When: Thursday, June 22
Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is
12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time
Fee: No charge
Recording is available after the MediaBids PowerHour, but you must register below to receive it.
To register, please go to: http://marketing.mediabids.com/seminar/TeleSeminarReg.html
For additional registration information, please contact MediaBids.com at 800-989-0406 or E-mail jpeterson@mediabids.com
The National Newspaper Association recently conducted a survey to find out what consumers preferences were when it came to learning about local news in their community.
Newspapers slightly edged out television, but what was the most surprising stat was that only 1% of people surveyed cited newspaper’s websites as their preferred source. Also notable is that the majority of respondents have been readers of their local paper for 30 years or more. The full survey findings can be seen here: http://www.nnaweb.org/nna-news?articleTitle=nna-survey-newspapers-still-top-choice-for-local-news–1497279875–1575–1top-story
2017 is flying by. Taking a look at what ads/service categories are popular this year with newspaper readers, here’s a few ads that generate a lot of interest…
3.) Dish Network
4.) DIRECTV
5.) Health Hotline
Anyone interested in seeing front page news from around the US every morning can stop over to Newseum.org . You can literally check out content on the front pages from over 800 newspapers – ranging from small town papers to large dailies like The Washington Post.
In addition to hosting this large group of newspaper front pages online, the Newseum has a top top rated museum headquartered in Washington D.C., featuring curated exhibits, events and programs covering notable news events throughout history. Current exhibits include a gallery of Pulitzer Prize-winning photographs, an interactive news room and an exhibit about Presidents and their pets.
Now, more than ever, may be an important time to take a trip here and appreciate the role journalism in its various formats plays in our society. We’ll be making the trek.
In a recent article on Editor & Publisher, a daily newspaper in Massachusetts welcomed the newest member of its photojournalism team – “The Eagle” – a high-tech drone.
“The Eagle” will be used to to add unique photographs to the Berkshire Eagle’s coverage. Its ability to travel to great heights and take epic photographs will offer a unique vantage point to stories read by the newspapers’ thousands of readers.
The Poynter Institute published an article in 2016 talking about some of the challenges in using drones for journalistic coverage. Privacy concerns are paramount, and federal and state regulations are still morphing as drone use becomes more mainstream. Television stations have started using them for news coverage, and their usage is poised to grow exponentially. The type of photos and videos drones can contribute are nothing short of stunning –
The FAA recently dropped the requirement for operators to have a pilot’s license, clearing the way for more widespread adoption. If your newspaper wants to send one up, you’ll just need to register it and take a short test, and you’ll be on your way to new reporting heights.
Do classified ads in newspapers still work? We can say absolutely, 100% unequivocally, YES!
How do we know? Here at MediaBids, we track response to thousands of classifieds ads placed on behalf of our advertisers in newspapers all across the country.
In 2016, classifieds generated fantastic response for advertisers in a variety of categories. Here’s just a sample:
Healthcare Products – Our classified ads placed in newspaper generated over 10,000 new customers for companies in 2016.
Television Subscriptions – Classified ads placed in newspapers in 2016 generated over 13,000 new leads from consumers interested in buying new cable or satellite television service.
Senior Products – Classified ads generated over 5,000 inquiries for senior-related products in 2016.
For those three categories alone, print classified ads generated nearly 30,000 new, qualified customers. And they say print is dead.
If you’re an advertiser – try them. If you’re advertising employment, home services, utilities – it’s a low cost way to reach an audience you’re not reaching online.
If you’re a newspaper – expand your classified base by testing a pay-per-call classified ad. There are text-only ads, as well as small display ads available that are perfect for classified page placement. We invite you to create a free account on MediaBids and take a look at the advertisers we have. There’s no cost, it’s easy, and thousands of publications are using us to earn additional revenue each month.
It’s time for your publication to set its sights on the New Year! January is prime time for your readers to make purchases that will help them stick to their New Year’s Resolutions.
MediaBids has advertisers that are a great fit for a better 2017. We’ll make the ads to your specs, and you will earn revenue when readers respond. Here’s just a few ads to consider:
TBX Smoking Cessation – TBX offers a unique system to help people quit smoking.
BistroMD – BistroMD offers print readers a special discount to try its special weight-loss program.
Physician’s Mutual Dental Insurance – No one likes going to the dentist but preventative care now can save money later. Physician’s Mutual provides dental insurance and specializes in helping people 50+.
Final Expense Direct Life Insurance – It’s something no one likes to talk about, but life insurance is essential. 2017 is a great time for your readers to secure their loved ones future.
To view the full list of MediaBids advertisers an offers, click here to login to your account. Call us at 860-379-9602 with any questions.
