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Continue reading →: Should I Only Run Campaigns with the Highest Payouts?
If you are considering which per-response ads to run and are only looking at the payout, you are missing the bigger picture. Considering price and demand are equally important factors when picking ads and will yield more revenue for your publication. Factors to consider: Is the product being advertised right…
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Continue reading →: How Are Phone Numbers Used to Track Results of Ads in Newspapers and Magazines?
by Vicki MacDonald, MediaBids You might be wondering how a phone number can be used to determine how many people respond to a print ad. This brief article explains how unique phone numbers in ads can be used to track response. First, it is important to understand that any advertised…
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Continue reading →: Performance Marketing in Newspapers
By: Mediabids – Pay for Performance Marketing in Newspapers Newspaper are a valuable source of new customer leads for brands in a wide variety of verticals. Who Reads Newspapers? High value consumers. Consumers who own homes. Seniors. Readers who value high-quality reporting and are invested in their communities. How does…
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Continue reading →: Newspaper Readers = Homeowners
Home services and improvement ads drive some of the top responses from consumers in our performance print program; the majority of newspaper readers own their own home.
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Continue reading →: Consumers Trust Newspaper Ads
According to a Nielson study – “Seven out of 10 consumers said they either trust completely or trust somewhat four of the channels that include newspapers or products they offer advertisers.” The high-intent phone calls & web traffic we see print ads generate each day from ads in our partner…
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Continue reading →: Tracking Publication Performance Results
MediaBids publications’ results come from several sources of raw data sets. On a monthly basis, we collect the reports from the various places, align the data, reformat it, clean it up, and tally the results before uploading the final monthly results to our site for publishers. What kinds of results…
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Continue reading →: How Many Ads from MediaBids Should I Use?
If you are reading this and you are a MediaBids registered user, hopefully you are familiar with how our system works. MediaBids gives publications the opportunity to choose which of our available advertising campaigns they want to run – at will. The main reason we do this is that we…
Great post Jim! I never knew the large digital audience that Tronc had until this article.