Trump’s Lesser Known Tariff Problem

community newspapers, Industry News, journalism, local newspapers, newspapers, Print Advertising, tariffs

CanadaMany Americans are aware of Trump’s tariffs on steel and aluminum. We’ve been reading about the effects on companies like Harley Davidson, BMW and Alcoa. Americans are also probably aware of our emerging $500 billion ”trade war” with China. Tariffs that are impacting what we pay for a whole range of products we import from China.

But we’d bet few Americans are as aware that in retaliation to Trump’s tariffs on steel and aluminum, Canada slapped tariffs on paper and other goods. In fairness to the President, there has been long-running trade tensions between the U.S. and Canada about timber and timber products. Trump didn’t exactly create this issue. Nevertheless Canada’s paper tariffs are wreaking havoc on the newspaper industry, an industry that especially in terms of metro dailies can ill afford new and massive cost pressures.

Here’s a brief roundup of some of the great reporting on where things now stand:

New York Times

Politico

Nieman Lab (Newsonomics)

LA Times

WisCONTEXT

These tariffs have already cost newspaper industry jobs and if this goes on long newspapers will be forced to go out of business. This is especially a problem given that the press is already enduring a period of heightened attacks. What can you do?

Click to SIGN THE PETITION.

 

 

A Decade of Publishing Sales Tips, Tricks and Leadership Notes – On Demand

Ad Sales, General, Industry News, Print Advertising, , ,

Tips and Tricks Chalk Illustration

If you’re a publisher and you haven’t yet tuned in to MediaBids’ free monthly Teleseminars, you’re missing out on valuable tips, tricks and anecdotes from both the President of MediaBids, Jedd Gould, and The PowerHour Coach, Earnest Oriente. Both hosts bring decades of advertising and publishing wisdom to listeners each month, and provide actionable guidance on how to make your publication the best it can be.

They’re available on demand HERE

Here’s a snapshot of some of the topics covered in 2018 –

June 2018 Essential Questions, Which Ones Generate More New Ad Sales?
May 2018 Navigating Adversity: Ad Sales Challenges & Opportunities?
March 2018 Ad Trends & Results, What Are The Stats Showing?
February 2018 Your Referral Engine, Working as Planned?
January 2018 S.W.O.T + S.M.A. = Giant 2018 Ad Sales?

If you have a request for any specific topics to be covered in our next TeleSeminar, please email marketing@mediabids.com

Creative Print Ads

Print Advertising

Canva, a unique online creative tool, put together a wonderful list of thought-provoking print ads that use a variety of design techniques to relay their message. Take a look at them here: https://www.canva.com/learn/print-advertising-ideas/

03. Ford Rear View Camera

Ad Talk – Omaha Steaks

Print Advertising

We’re going to try something new at Mediabids. It’s called Ad Talk. Once a week (or so) we will launch a new video about one of our great advertisers. The format or presentation will change but the goal will always be the same – to bring our great advertisers to life (or at least let you – the publishers – know more about why our advertisers are great for your readers and community.)

Here goes:

Omaha Steaks – Great for the Holidays!

Holiday Campaigns for Your Print Edition

Holiday Advertising, per response advertising, performance media, Print Advertising, ,

The holidays are fast approaching!  The ads below are now available to run in your print edition. Generate revenue each time one of your readers makes a purchase! Click on the links below to request individual ads or fill out the form below to request them all.

Omaha Steaks            Hale Groves        Pittman & Davis          SeaBear

omaha   hale  pittman    seabear

Submit the Form Below to Request All Four!

Questions about MediaBids Performance Ads? Call 860-379-9602 or email pihelp@mediabids.com

Happy National Newspaper Week!

Industry News, journalism, local newspapers, Print Advertising
realnewspapers
Image Source: http://www.nationalnewspaperweek.com

Oct. 1 – 7 is officially “National Newspaper Week” and MediaBids would like to thank each and every newspaper we work with.

The theme this year is “Real Newspapers…Real News” and a website has been set up for interested newspapers to download content & house ads reinforcing the importance of newspapers to use in print editions and online.

Here’s the link for more information – there’s still time to celebrate! http://www.nationalnewspaperweek.com/

Creative Newspaper Ad from L.L. Bean

Outdoor advertising, Print Advertising, ,

AdWeek reported on a clever newspaper ad that encourages readers to explore the great outdoors. The ad comes to life when exposed to sunlight through a unique type of ink used in the printing process.

The ad was placed in the New York Times. Read more here: http://www.adweek.com/creativity/l-l-bean-made-a-clever-newspaper-ad-that-you-can-only-read-outdoors/

NYT_after
Image Source: AdWeek

Global Print Titles with Subscriber/Readership Growth

circulation, journalism, magazines, newspapers, subscriptions,

Growth Sequence - A sequence of seedlings growing progressively taller, isolated against a white background.

Spanning a wide variety of publication types, many newspapers and magazines have seen an uptick in readership in 2017 over the prior year. Here’s just a small sampling of those who have increased digital & print subscriptions –

Harvard Business Review – 10% Growth in the past year.

The Austrialian – Growth of 4.7% in the past year.

Private Eye (UK) – Growth of 8.6% circulation over the past year

Financial Times – 20% increase over prior year

New York Times – 11% increase over prior year

To take a look at other publications who are experiencing growth in circulation and beyond, Editor and Publisher put together a nice list of innovative newspapers who have made strides in 2017.

 

Free TeleSeminar Today – An Authoritative Approach…Achieves Additional Ads

Print Advertising, ,

Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC [ http://www.powerhour.com ] the founder of the live weekly PowerHour Advertising Sales Academy [ http://powerhoursalesacademy.com/adsalestraining ] and Jedd Gould, CEO of MediaBids [ http://www.mediabids.com ] for a free MediaBids PowerHour on Thursday, June 22 at 1 p.m. Eastern/New York time focused on An Authoritative Approach…Achieves Additional Ads

Details are below for our 254th free educational PowerHour, since 1995

During this 60-minute MediaBids PowerHour we will be discussing the points below plus fielding your specific questions

  1. An authoritative approach, are you and your ad sales team on message?  Does your media brand mirror your messaging?
  2. What are the steps to focus your authoritative voice in a way that your best advertisers and prospective advertisers, take notice?  How will this approach, shift your relationship with ad agency buyers?
  3. How does your authoritative approach, achieve more ad sales?  What is your competitive stack?

As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4500+ leaders on this url:  https://www.linkedin.com/groups/2379105

Registration Information

=================

When:  Thursday, June 22

Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is

12:00 p.m. Central/Dallas/Winnipeg time

11:00 a.m. Mountain/Denver/Calgary time

10:00 a.m. Pacific/San Francisco/Vancouver time

9:00 a.m. Alaska time

6:00 p.m. GMT/London time

Fee:  No charge

Recording is available after the MediaBids PowerHour, but you must register below to receive it.

To register, please go to:  http://marketing.mediabids.com/seminar/TeleSeminarReg.html

For additional registration information, please contact MediaBids.com at 800-989-0406 or E-mail jpeterson@mediabids.com

NNA Survey Shows Newspapers are Still a Top Source of Local News

community newspapers, journalism, local newspapers, newspapers, Print Advertising, ,

The National Newspaper Association recently conducted a survey to find out what consumers preferences were when it came to learning about local news in their community.

Newspapers slightly edged out television, but what was the most surprising stat was that only 1% of people surveyed cited newspaper’s websites as their preferred source. Also notable is that the majority of respondents have been readers of their local paper for 30 years or more. The full survey findings can be seen here: http://www.nnaweb.org/nna-news?articleTitle=nna-survey-newspapers-still-top-choice-for-local-news–1497279875–1575–1top-story

2017nnasurveypiechart_fitbox_350x800
Source