2017 is flying by. Taking a look at what ads/service categories are popular this year with newspaper readers, here’s a few ads that generate a lot of interest…
3.) Dish Network
5.) Health Hotline
Anyone interested in seeing front page news from around the US every morning can stop over to Newseum.org . You can literally check out content on the front pages from over 800 newspapers – ranging from small town papers to large dailies like The Washington Post.
In addition to hosting this large group of newspaper front pages online, the Newseum has a top top rated museum headquartered in Washington D.C., featuring curated exhibits, events and programs covering notable news events throughout history. Current exhibits include a gallery of Pulitzer Prize-winning photographs, an interactive news room and an exhibit about Presidents and their pets.
Now, more than ever, may be an important time to take a trip here and appreciate the role journalism in its various formats plays in our society. We’ll be making the trek.
In a recent article on Editor & Publisher, a daily newspaper in Massachusetts welcomed the newest member of its photojournalism team – “The Eagle” – a high-tech drone.
“The Eagle” will be used to to add unique photographs to the Berkshire Eagle’s coverage. Its ability to travel to great heights and take epic photographs will offer a unique vantage point to stories read by the newspapers’ thousands of readers.
The Poynter Institute published an article in 2016 talking about some of the challenges in using drones for journalistic coverage. Privacy concerns are paramount, and federal and state regulations are still morphing as drone use becomes more mainstream. Television stations have started using them for news coverage, and their usage is poised to grow exponentially. The type of photos and videos drones can contribute are nothing short of stunning –
The FAA recently dropped the requirement for operators to have a pilot’s license, clearing the way for more widespread adoption. If your newspaper wants to send one up, you’ll just need to register it and take a short test, and you’ll be on your way to new reporting heights.
Do classified ads in newspapers still work? We can say absolutely, 100% unequivocally, YES!
How do we know? Here at MediaBids, we track response to thousands of classifieds ads placed on behalf of our advertisers in newspapers all across the country.
In 2016, classifieds generated fantastic response for advertisers in a variety of categories. Here’s just a sample:
Healthcare Products – Our classified ads placed in newspaper generated over 10,000 new customers for companies in 2016.
Television Subscriptions – Classified ads placed in newspapers in 2016 generated over 13,000 new leads from consumers interested in buying new cable or satellite television service.
Senior Products – Classified ads generated over 5,000 inquiries for senior-related products in 2016.
For those three categories alone, print classified ads generated nearly 30,000 new, qualified customers. And they say print is dead.
If you’re an advertiser – try them. If you’re advertising employment, home services, utilities – it’s a low cost way to reach an audience you’re not reaching online.
If you’re a newspaper – expand your classified base by testing a pay-per-call classified ad. There are text-only ads, as well as small display ads available that are perfect for classified page placement. We invite you to create a free account on MediaBids and take a look at the advertisers we have. There’s no cost, it’s easy, and thousands of publications are using us to earn additional revenue each month.
It’s time for your publication to set its sights on the New Year! January is prime time for your readers to make purchases that will help them stick to their New Year’s Resolutions.
MediaBids has advertisers that are a great fit for a better 2017. We’ll make the ads to your specs, and you will earn revenue when readers respond. Here’s just a few ads to consider:
TBX Smoking Cessation – TBX offers a unique system to help people quit smoking.
BistroMD – BistroMD offers print readers a special discount to try its special weight-loss program.
Physician’s Mutual Dental Insurance – No one likes going to the dentist but preventative care now can save money later. Physician’s Mutual provides dental insurance and specializes in helping people 50+.
Final Expense Direct Life Insurance – It’s something no one likes to talk about, but life insurance is essential. 2017 is a great time for your readers to secure their loved ones future.
To view the full list of MediaBids advertisers an offers, click here to login to your account. Call us at 860-379-9602 with any questions.
The holidays evoke so much emotion, and advertising plays an integral role in connecting emotion with commerce. Here’s a look at a few vintage ads to get you in the holiday spirit.
Coty: In this Coty ad from Redbook in 1947, beautiful artwork positions this perfume as a lovely gift that is sure to bring the love.
J. Walter Thompson: The quality craftsmanship of jewelry in 1904 makes some of the offerings available today look paltry in comparison.
Radio: Can you imagine a 3 1/2 lb. radio positioned as a lightweight item? So unbelievable how times have changed from the 40’s.
Philco Television: There’s certainly TV’s in the 1947 price range these days, but they look a lot different. At this time in American history, television was still evolving as the main form of entertainment for the family as well as an additional source of mass communication (in addition to radio & print, of course).
MediaBids wishes you and yours a very happy and healthy holiday season! If you need help with your advertising, or would like ads for your publication, visit http://www.mediabids.com or give us a call at 860-379-9602.
Tis the season to scour the internet’s Holiday Gift Guides for the best presents for all the friends and family on your shopping list this year.
Publications have found a new way to monetize their audiences by producing content with shopping recommendations utilizing affiliate links.
Affiliate marketing is a type of performance-based marketing in which the advertiser rewards an “affiliate” (aka publisher – online or otherwise) for each sale driven by that affiliate’s own marketing efforts.
So in other words, when you see a Gift Guide with clickable links published by the New York Times and you end up purchasing a product they recommend, that advertiser will give the publisher a percent of the sale to reward their efforts.
Instagram has made many of their “influencers” rich through affiliate networks such as RStyle, LIKEtoKNOW.it, ShareASale, Impact Radius, and others. This has long been popular among bloggers and independent website publishers as well. Though there are ongoing issues with disclosure and there may be more regulations in the future, this revenue stream is likely here to stay.
Now, many publications are getting into the game. The New York Times launched a beautiful interactive Gift Guide with dozens of product recommendations divided by category. This comes as no surprise following their acquisition of The Wirecutter, an online consumer guide which publishes in-depth product reviews.
The NYT includes the following disclosure (if you know where to look for it). But for many readers of the NYT unfamiliar with this type of advertising, it certainly further blurs the lines between editorial and advertising.
The gifts included in this guide were chosen solely by The New York Times. Our editorial content, including that by Wirecutter, which recently became a part of the company, is not influenced by advertisers or affiliate partnerships.
Through a third party, we may receive commissions on sales made on the linked sites. When our editors and writers make selections, they do not know what products may generate a commission, or what that commission might be, and payments play no part in their decisions.
Similarly, New York Magazine has a recommendation page called The Strategist. Real Simple has many holiday gift guides available as well, and I’m sure most magazines are building these types of pages now, if they haven’t already. Wired, The Atlantic, Chicago Tribune, LA Times, the list goes on and on.
Buying print advertising, for years we’ve seen publications try to maintain “church and state” separation between their editorial recommendations and the revenue generated from their advertisers. But there are huge monetary opportunities from affiliate advertising revenue in providing product recommendations to loyal readers.
Sometimes we describe what we do here at Mediabids with per response advertising (or performance marketing) as affiliate advertising since many e-commerce companies are already familiar with affiliate programs and do these types of campaigns online. Supplementing their online affiliate campaigns with a print campaign is a great way for advertisers to reach a new and desirable audience. Likewise, it benefits publications by bringing revenue back to print through advertisers that wouldn’t otherwise consider the medium.
For publications looking to add an alternate revenue stream, or if you’re an advertiser interested in reaching new consumers…call Mediabids today at 860-379-9602.
It’s that time of the year again! Time for your readers to find the perfect gifts for their family and friends! MediaBids can help by providing your publication with attractive looking print ads that your readers will love. When they make a purchase, you get a share of the revenue.
You’ll need an account to sign up – To request an ad, click on the links below and login/create an account. If you don’t have a MediaBids account, Click Here to create one. It’s easy and free! Call us at 860-379-9602 or email us at email@example.com with any questions, and have a happy Holiday Season.
Omaha Steaks is one of our top-performing advertisers and is a super popular gift item.
SeaBear Wild Salmon
SeaBear offers a unique and delicious gift for the seafood aficionado in your life. Locally sourced, their salmon trio of wild-caught salmon is a unique gift that your readers will want year after year.
If your readers want to send the sweetest oranges around to their loved ones, this gift is a great option. This box offers three different types of oranges straight from the Florida Groves.
Stew Leonard’s Gifts
This gift basket will leave your reader’s mouths watering. Filled with goodies, this ad offers a special Brownie bonus.
Pittman & Davis
Pittman & Davis deliver the freshest grapefruits of the season. Ad offers four free spoons with purchase.
Your readers can find the perfect fragrance for friends and loved ones, and enjoy a special free shipping offer.
130 Million Americans do not have dental coverage – meaning the majority of your readers may not either.
Add to that stat, 70% of adults 65 and over do not have dental insurance, and it becomes clear where our advertiser, Physician’s Mutual, comes into play.
Physician’s Mutual dental insurance program caters to the needs of older adults, and covers over 350 services.
If you run their a in your publication, you will get paid for each call that lasts two minutes or more that you send.
Here’s an ad sample:
Right now, publishers running this ad are seeing nearly 70% of the phone calls they drive to the advertiser hit the qualifying time period – meaning they’re generating meaningful revenue.
This opportunity is limited to the first 100 publications who opt in, so act fast to get your ad. You can request one here: https://www.mediabids.com/campaign/details/physicians-mutual-dental-insurance/?pici=41077
As of this writing, it’s quite possible that Gannett has bought Tronc (a.k.a. Tribune Publishing.) As many media watchers know, Gannett has made a series of offers to Tronc this year. Based on a report from Politico Media today, the deal appears to be all but announced.
Whether you’re inside or outside the media business you may be wondering why exactly Gannett is in such a hurry to snap up Tronc, one of the country’s largest metro newspaper publishers. One thing is for sure, it’s not necessarily about publishing more print newspapers.
Newspapers and journalism have been in the midst of a great deal of industry upheaval and change for the past decade. The future of newspaper publishing isn’t about growing print circulation. Rather, the future is about digital (meaning video, really) content distribution to a valued audience of reliable news and content consumers. Metro newspaper publishers are aiming to deepen their relationships, and drive revenue, by providing their loyal news consumers with more content overall and more mobile-friendly content, to be precise.
Tronc owns the Chicago Tribune, the LA Times, the San Diego Union Tribune, the Orlando Sentinel, the South Florida Sun Sentinel and several other large metro papers. In other words Tronc has audiences in several top ten media markets. According to ComScore, Tronc’s online audience exceeds that of the Washington Post and nearly matches Disney. As you might expect, these are among the largest audiences on the web.
Gannett is already the largest newspaper publisher in the county. The purchase of Tronc, with it’s large online audiences, content distribution network and investments in video production, position Gannett to be a major player in the future of content, information and entertainment. A future that is, more or less, already here.
Post by Jim Jinks