“Drone Journalism” -The Berkshire Eagle Newspaper is Now Using a Drone to Cover the News

DJI - Phantom 3 Professional Quadcopter - White - Front Zoom
Image of a DJI Phantom 3 Quadcopter (via Best Buy), a type of drone now in use by a regional newspaper in Massachusetts.

 

In a recent article on Editor & Publisher, a daily newspaper in Massachusetts welcomed the newest member of its photojournalism team – “The Eagle” – a high-tech drone.

“The Eagle” will be used to to add unique photographs to the Berkshire Eagle’s coverage. Its ability to travel to great heights and take epic photographs will offer a unique vantage point to stories read by the newspapers’ thousands of readers.

The Poynter Institute  published an article in 2016 talking about some of the challenges in using drones for journalistic coverage. Privacy concerns are paramount, and federal and state regulations are still morphing as drone use becomes more mainstream. Television stations have started using them for news coverage, and their usage is poised to grow exponentially. The type of photos and videos drones can contribute are nothing short of stunning –

Photo from NPR

The FAA recently dropped the requirement for operators to have a pilot’s license, clearing the way for more widespread adoption. If your newspaper wants to send one up, you’ll just need to register it and take a short test, and you’ll be on your way to new reporting heights.

 

Post by Jess Greiner

 

 

Newspaper Classified Ads Generated 30K Customer Leads in 2016

Job search

Do classified ads in newspapers still work? We can say absolutely, 100% unequivocally, YES!

How do we know? Here at MediaBids, we track response to thousands of classifieds ads placed on behalf of our advertisers in newspapers all across the country.

In 2016, classifieds generated fantastic response for advertisers in a variety of categories. Here’s just a sample:

Healthcare Products – Our classified ads placed in newspaper generated over 10,000 new customers for companies in 2016.

Television Subscriptions – Classified ads placed in newspapers in 2016 generated over 13,000 new leads from consumers interested in buying new cable or satellite television service.

Senior Products – Classified ads generated over 5,000 inquiries for senior-related products in 2016.

For those three categories alone, print classified ads generated nearly 30,000 new, qualified customers. And they say print is dead.

If you’re an advertiser – try them. If you’re advertising employment, home services, utilities – it’s a low cost way to reach an audience you’re not reaching online.

If you’re a newspaper – expand your classified base by testing a pay-per-call classified ad. There are text-only ads, as well as small display ads available that are perfect for classified page placement.  We invite you to create a free account on MediaBids and take a look at the advertisers we have. There’s no cost, it’s easy, and thousands of publications are using us to earn additional revenue each month.

 

 

 

Your Readers & Their New Year’s Resolutions

New Year's  Resolution Text on the background It’s time for your publication to set its sights on the New Year! January  is prime time for your readers to make purchases that will help them stick to their New Year’s Resolutions.

MediaBids has advertisers that are a great fit for a better 2017. We’ll make the ads to your specs, and you will earn revenue when readers respond.  Here’s just a few  ads to consider:

tbx TBX Smoking Cessation – TBX offers a unique system to help people quit smoking.

BistroMD – BistroMD offers print readers a special discount to try its special weight-loss program.

physiciansmutual Physician’s Mutual Dental Insurance – No one likes going to the dentist but preventative care now can save money later. Physician’s Mutual provides dental insurance and specializes in helping people 50+.

finalexpense Final Expense Direct Life Insurance – It’s something no one likes to talk about, but life insurance is essential. 2017 is a great time for your readers to secure their loved ones future.

To view the full list of MediaBids advertisers an offers, click here to login to your account. Call us at 860-379-9602 with any questions. 

 

Vintage Christmas Ads

The holidays evoke so much emotion, and advertising plays an integral role in connecting emotion with commerce. Here’s a look at a few vintage ads to get you in the holiday spirit.

Kodak: Looking at the price points from this ad from the Youth’s Companion magazine in 1900, one can’t help but long for yesteryear. On the upside, cameras have become much more portable.
kodak

Coty: In this Coty ad from Redbook in 1947, beautiful artwork positions this perfume as a lovely gift that is sure to bring the love.

perfume

J. Walter Thompson: The quality craftsmanship of jewelry in 1904 makes some of the offerings available today look paltry in comparison.

jewelry

Radio: Can you imagine a 3 1/2 lb. radio positioned as a lightweight item? So unbelievable how times have changed from the 40’s.

radio

Philco Television: There’s certainly TV’s in the 1947 price range these days, but they look a lot different. At this time in American history, television was still evolving as the main form of entertainment for the family as well as an additional source of mass communication (in addition to radio & print, of course).

tv

MediaBids wishes you and yours a very happy and healthy holiday season! If you need help with your advertising, or would like ads for your publication, visit http://www.mediabids.com or give us a call at 860-379-9602.

 

2016 Holiday Gift Guides – Publishers Monetize Audiences with Affiliate Links

christmas shoppingTis the season to scour the internet’s Holiday Gift Guides for the best presents for all the friends and family on your shopping list this year.

Publications have found a new way to monetize their audiences by producing content with shopping recommendations utilizing affiliate links.

Affiliate marketing is a type of performance-based marketing in which the advertiser rewards an “affiliate” (aka publisher – online or otherwise) for each sale driven by that affiliate’s own marketing efforts.

So in other words, when you see a Gift Guide with clickable links published by the New York Times and you end up purchasing a product they recommend, that advertiser will give the publisher a percent of the sale to reward their efforts.

Instagram has made many of their “influencers” rich through affiliate networks such as RStyle, LIKEtoKNOW.it, ShareASale, Impact Radius, and others. This has long been popular among bloggers and independent website publishers as well. Though there are ongoing issues with disclosure and there may be more regulations in the future, this revenue stream is likely here to stay.

Now, many publications are getting into the game. The New York Times launched a beautiful interactive Gift Guide with dozens of product recommendations divided by category. This comes as no surprise following their acquisition of The Wirecutter, an online consumer guide which publishes in-depth product reviews.

 

The NYT includes the following disclosure (if you know where to look for it). But for many readers of the NYT unfamiliar with this type of advertising, it certainly further blurs the lines between editorial and advertising.

The gifts included in this guide were chosen solely by The New York Times. Our editorial content, including that by Wirecutter, which recently became a part of the company, is not influenced by advertisers or affiliate partnerships.

Through a third party, we may receive commissions on sales made on the linked sites. When our editors and writers make selections, they do not know what products may generate a commission, or what that commission might be, and payments play no part in their decisions.

Similarly, New York Magazine has a recommendation page called The Strategist. Real Simple has many holiday gift guides available as well, and I’m sure most magazines are building these types of pages now, if they haven’t already. Wired, The Atlantic, Chicago Tribune, LA Times, the list goes on and on.

 

Buying print advertising, for years we’ve seen publications try to maintain “church and state” separation between their editorial recommendations and the revenue generated from their advertisers. But there are huge monetary opportunities from affiliate advertising revenue in providing product recommendations to loyal readers.

Sometimes we describe what we do here at Mediabids with per response advertising (or performance marketing) as affiliate advertising since many e-commerce companies are already familiar with affiliate programs and do these types of campaigns online. Supplementing their online affiliate campaigns with a print campaign is a great way for advertisers to reach a new and desirable audience. Likewise, it benefits publications by bringing revenue back to print through advertisers that wouldn’t otherwise consider the medium.

For publications looking to add an alternate revenue stream, or if you’re an advertiser interested in reaching new consumers…call Mediabids today at 860-379-9602.

Holiday Advertisers for Your Publication!

It’s that time of the year again! Time for your readers to find the perfect gifts for their family and friends! MediaBids can help by providing your publication with attractive looking print ads that your readers will love. When they make a purchase, you get a share of the revenue.

You’ll need an account to sign up – To request an ad, click on the links below and login/create an account.  If you don’t have a MediaBids account, Click Here to create one. It’s easy and free! Call us at 860-379-9602 or email us at pihelp@mediabids.com with any questions, and have a happy Holiday Season.

Omaha Steaks
omaha
Omaha Steaks is one of our top-performing advertisers and is a super popular gift item.

SeaBear Wild Salmon
seabear

SeaBear offers a unique and delicious gift for the seafood aficionado in your life. Locally sourced, their salmon trio of wild-caught salmon is a unique gift that your readers will want year after year.

Hale Groves
hale
If your readers want to send the sweetest oranges around to their loved ones, this gift is a great option. This box offers three different types of oranges straight from the Florida Groves.

Stew Leonard’s Gifts
stew
This gift basket will leave your reader’s mouths watering. Filled with goodies, this ad offers a special Brownie bonus.

Pittman & Davis
pittman
Pittman & Davis deliver the freshest grapefruits of the season. Ad offers four free spoons with purchase.

Perfume Spot
perfume
Your readers can find the perfect fragrance for friends and loved ones,  and enjoy a special free shipping offer.

If You Have a Newspaper – You Need to Run This Ad

130 Million Americans do not have dental coverage – meaning the majority of your readers may not either.

Add to that stat, 70% of adults 65 and over do not have dental insurance, and it becomes clear where our advertiser, Physician’s Mutual, comes into play.

Physician’s Mutual dental insurance program caters to the needs of older adults, and covers over 350 services.

If you run their a in your publication, you will get paid for each call that lasts two minutes or more that you send.

Here’s an ad sample:

dentalinsurance

Right now, publishers running this ad are seeing nearly 70% of the phone calls they drive to the advertiser hit the qualifying time period – meaning they’re generating meaningful revenue.

This opportunity is limited to the first 100 publications who opt in, so act fast to get your ad. You can request one here: https://www.mediabids.com/campaign/details/physicians-mutual-dental-insurance/?pici=41077

Hey Gannett, Why Buy More Papers?

networks

As of this writing, it’s quite possible that Gannett has bought Tronc (a.k.a. Tribune Publishing.) As many media watchers know, Gannett has made a series of offers to Tronc this year. Based on a report from Politico Media today, the deal appears to be all but announced.

Whether you’re inside or outside the media business you may be wondering why exactly Gannett is in such a hurry to snap up Tronc, one of the country’s largest metro newspaper publishers. One thing is for sure, it’s not necessarily about publishing more print newspapers.

Newspapers and journalism have been in the midst of a great deal of industry upheaval and change for the past decade. The future of newspaper publishing isn’t about growing print circulation. Rather, the future is about digital (meaning video, really) content distribution to a valued audience of reliable news and content consumers. Metro newspaper publishers are aiming to deepen their relationships, and drive revenue, by providing their loyal news consumers with more content overall and more mobile-friendly content, to be precise.

Tronc owns the Chicago Tribune, the LA Times, the San Diego Union Tribune, the Orlando Sentinel, the South Florida Sun Sentinel and several other large metro papers. In other words Tronc has audiences in several top ten media markets. According to ComScore, Tronc’s online audience exceeds that of the Washington Post and nearly matches Disney. As you might expect, these are among the largest audiences on the web.

Gannett is already the largest newspaper publisher in the county. The purchase of Tronc, with it’s large online audiences, content distribution network and investments in video production,  position Gannett to be a major player in the future of content, information and entertainment. A future that is, more or less, already here.

Post by Jim Jinks

Audi & Tecate: Debate Night In America

debates

As you may have heard, the future of the free world is at stake tonight in the first of this season’s head-to-head Presidential debates. Back in the Fall of 2014, when many thought this election would likely be between Jeb Bush and Hillary Clinton, I thought the debates would be big, even ”Super Bowl” big. After all, this was projected to be an election between yet another Bush and yet another Clinton. Little did I know, it would be Trump and Clinton and the hype for this first debate would be more akin to the Super Bowl and the World Cup combined!

Expectations are running high for an entertaining and decisive evening. Indeed, the viewership is expected to be 100 million or more. Given the size of the anticipated audience, this debate has become one of the largest TV and advertising (to a lesser degree) events of the year. Unlike the Super Bowl, however, you can’t really watch the debates for the halftime show or just the commercials. The debates are commercial free but the pre- and post-game network TV slots are going for $250k and up.

Here are two notable spots, you’ll see tonight, that perfectly tie-in to the moment:

Audi

Tecate

Considering the debates are about 90 minutes, there will be many words spoken tonight by the candidates. But these :30 spots from Audi and Tecate, when all is said and done, may actually convey more to swing viewers/voters.

Happy viewing!

Post by Jim Jinks & Darcy Mauke

Extra Space in Your Print Edition? We Can Help.

MediaBids offers a wide selection of attractive print ads from direct-response advertisers that we can make specifically to the ad size requirements of your print edition.

There’s no need to leave ad space unfilled. When you run our ads, you get paid for each qualifying response they generate for the advertiser. Payouts range from $10 – $50 a call. Some of our publications generate tens of thousands of dollars in extra revenue each year.

There’s no cost to join. We pay you. If you’ve got extra space, we’ve got a monetization solutions.

Here’s a look at some of our newest advertisers:

Physicians Mutual

dentalinsurance

Over 50? Would you like to find a less expensive way to help get the dental care you deserve? Here`s some good news. If you are 50 or older you can get coverage for about $1 per day. There is no wait for preventive care and no deductibles. You can even keep your own dentist! Call for a free information kit.

Pain Relief Hot Line

painrelief

Suffering from Chronic Pain? It is easy to find out if you qualify for a safe, yet powerful pain treatment. If you suffer from back pain, joint Pain or Arthritis you may be qualified. Call and speak with a Pain Specialist on behalf of an accredited supplier today. If you qualify you could receive these pain relief systems which may be covered by Medicare and your insurance at little to no cost.

Augusta Precious Metals

Augusta Precious Metals converts 401K’s and IRAs into gold/silver.

augusta

These are just a few of our newest advertisers – MediaBids offers many, many more. Click Here to view the full list.