Newspapers Maintain Their Dominance

Monday Pew Research published their latest findings re: Americans and where they get their news. The headline was ”Social media outpaces print newspapers in the U.S. as a news source.”social media image Pew’s analysis is that with about 20% of Americans now indicating they often get their news from social media, ”print newspapers” dropped below social media for the first time. So why our headline here that ”Newspapers Maintain Their Dominance?”

TV outpaces every other individual media source noted in the study including: news websites, radio, social media and print newspapers. Setting aside that none of these media distinctions really mean much to news consumers and that this is all basically just inside baseball, here’s how these news sources rank:

Television – 46%

News websites – 33%

Radio – 26%

Social Media – 20%

Print Newspapers – 16%

Respondents were asked to answer the question of where do they most often get their news. Pew notes that this is the first time social media has garnered a higher percentage than print newspapers. Nothing against Pew Research but as big believers in print publications – both news and consumer brands – we take some issue with the portrayal of newspapers suffering a loss of news consumers (and therefore value) due to more Americans getting their news via ”other” sources.

Over the past three to four years it’s commonly known that news consumption is way up. Technology and the Trump era have combined to heighten American’s appetite for information and quality news sources. Indeed, the New York Times has had a big surge in subscribers (both digital and print) since Trump started calling the paper the ”failing New York Times.”

But in all seriousness (and despite the actual decline in metro daily newspaper print circulations), newspapers are still the dominant news source by far. I’m not the average news consumer and I get 100% of my news via reporters on Twitter and the Twitter feeds of newspapers. This isn’t typical for my age group (45-54.) But I then sometimes share some of these newspaper articles from Twitter on Facebook. This distribution of news across channels is typical. My local daily and weekly newspapers also share much of their reporting on Twitter and Facebook. This is then circulated by social media users on multiple platforms. So the particular media (TV, radio, news websites, social media etc.) where consumers get their news is a distinction without a real difference.

Much of local and cable TV news is driven by newspaper reporting. Cable news broadcasters and personalities regularly quote sources at newspapers. Radio news updates are generally a rehashing of the days newspaper headlines. News websites are regularly among the sites with the most views and clicks. The reality of news consumption is that the specific media matters very little and ”print newspapers” or news platforms are still the dominant source of news for most Americans.

Long live ”newspapers!”

Contributor: Jim Jinks

 

 

 

 

 

 

Holiday Ads for Your Print Edition

The holidays are here and Mediabids has some great ads for your newspaper’s pages.

Click the links below to request an ad made to your specs, and get paid every time you drive a sale to these advertisers –

Omaha Steaks

OmahaSteaksSample

ABCMouse.com

ABCMouse

Login to view the full list of available advertisers or email pihelp@mediabids.com for more information.

It’s gonna be big! Because it’s like the classified section (sorta.)

Amazon

I don’t know about you but Amazon is far more a part of my life than I care to admit. Amazon is on my TV. It’s on my phone. It’s often on my doorstep..at least a couple times a week. In other words, I’m at peak Amazon! So to my surprise I’m here writing about the company….in my defense, at least I’m somewhat reluctant about it.

As we all know Amazon is big, really big. In terms of market value, Amazon is the second largest company in the world and it’ll likely hit $1 trillion soon. Given that Amazon is already so much a part of my life, I actually don’t pay that close attention to all the news about the company. I mean it is endless. But despite this my eye did catch a surprising headline- ‘Amazon Sets It’s Sights on the $88 billion Online Ad Market” -from Monday’s New York Times.

Google and Facebook dominate the nearly $100 billion online ad market. But ad dollars are starting to be diverted from these giants of the digital ad market to the giant of online shopping, Amazon. The reason why I’m saying that Amazon is likely going to play well in online ad buying (in the title of this post), is due to the fact that Amazon.com is kinda, sorta like a classified ad section of your local paper. I can imagine everyone doing a big eye roll at that last statement but bare with me.

Years ago, as many of you likely remember, the classified ad section was a huge source of revenue for newspapers. But even today, at Mediabids, we have print advertisers that generate tens of thousands of calls a year from classified liner ads alone. The reason is because the classified section is still where people go to shop.

Now consider this quote in reference to why Verizon sees Amazon as a good place to advertise (even though Verizon doesn’t sell anything on the Amazon site):

”It’s where the shoppers are. They have people who are in a shopping mind-set, so that’s valuable for Verizon to be seen as a resource within that mind-set,” said John Nitti, the chief media officer at Verizon.

Amazon has 100 million Prime members and judging by how often I see Amazon boxes on my doorstep (and Amazon’s market value) there’s a lot of shopping going on.

This is a long way of saying that publishers need to be thinking in terms of being places ”where people shop.” Brands are increasingly becoming performance marketers and performance marketers are migrating to the publications and platforms that offer the best places to reach people in the ”shopping mind-set.”

 

 

 

 

Trump’s Lesser Known Tariff Problem

CanadaMany Americans are aware of Trump’s tariffs on steel and aluminum. We’ve been reading about the effects on companies like Harley Davidson, BMW and Alcoa. Americans are also probably aware of our emerging $500 billion ”trade war” with China. Tariffs that are impacting what we pay for a whole range of products we import from China.

But we’d bet few Americans are as aware that in retaliation to Trump’s tariffs on steel and aluminum, Canada slapped tariffs on paper and other goods. In fairness to the President, there has been long-running trade tensions between the U.S. and Canada about timber and timber products. Trump didn’t exactly create this issue. Nevertheless Canada’s paper tariffs are wreaking havoc on the newspaper industry, an industry that especially in terms of metro dailies can ill afford new and massive cost pressures.

Here’s a brief roundup of some of the great reporting on where things now stand:

New York Times

Politico

Nieman Lab (Newsonomics)

LA Times

WisCONTEXT

These tariffs have already cost newspaper industry jobs and if this goes on long newspapers will be forced to go out of business. This is especially a problem given that the press is already enduring a period of heightened attacks. What can you do?

Click to SIGN THE PETITION.

 

 

A Decade of Publishing Sales Tips, Tricks and Leadership Notes – On Demand

Tips and Tricks Chalk Illustration

If you’re a publisher and you haven’t yet tuned in to MediaBids’ free monthly Teleseminars, you’re missing out on valuable tips, tricks and anecdotes from both the President of MediaBids, Jedd Gould, and The PowerHour Coach, Earnest Oriente. Both hosts bring decades of advertising and publishing wisdom to listeners each month, and provide actionable guidance on how to make your publication the best it can be.

They’re available on demand HERE

Here’s a snapshot of some of the topics covered in 2018 –

June 2018 Essential Questions, Which Ones Generate More New Ad Sales?
May 2018 Navigating Adversity: Ad Sales Challenges & Opportunities?
March 2018 Ad Trends & Results, What Are The Stats Showing?
February 2018 Your Referral Engine, Working as Planned?
January 2018 S.W.O.T + S.M.A. = Giant 2018 Ad Sales?

If you have a request for any specific topics to be covered in our next TeleSeminar, please email marketing@mediabids.com

Creative Print Ads

Canva, a unique online creative tool, put together a wonderful list of thought-provoking print ads that use a variety of design techniques to relay their message. Take a look at them here: https://www.canva.com/learn/print-advertising-ideas/

03. Ford Rear View Camera

Ad Talk – Omaha Steaks

We’re going to try something new at Mediabids. It’s called Ad Talk. Once a week (or so) we will launch a new video about one of our great advertisers. The format or presentation will change but the goal will always be the same – to bring our great advertisers to life (or at least let you – the publishers – know more about why our advertisers are great for your readers and community.)

Here goes:

Omaha Steaks – Great for the Holidays!

Holiday Campaigns for Your Print Edition

The holidays are fast approaching!  The ads below are now available to run in your print edition. Generate revenue each time one of your readers makes a purchase! Click on the links below to request individual ads or fill out the form below to request them all.

Omaha Steaks            Hale Groves        Pittman & Davis          SeaBear

omaha   hale  pittman    seabear

Submit the Form Below to Request All Four!

Questions about MediaBids Performance Ads? Call 860-379-9602 or email pihelp@mediabids.com

Happy National Newspaper Week!

realnewspapers
Image Source: http://www.nationalnewspaperweek.com

Oct. 1 – 7 is officially “National Newspaper Week” and MediaBids would like to thank each and every newspaper we work with.

The theme this year is “Real Newspapers…Real News” and a website has been set up for interested newspapers to download content & house ads reinforcing the importance of newspapers to use in print editions and online.

Here’s the link for more information – there’s still time to celebrate! http://www.nationalnewspaperweek.com/

Creative Newspaper Ad from L.L. Bean

AdWeek reported on a clever newspaper ad that encourages readers to explore the great outdoors. The ad comes to life when exposed to sunlight through a unique type of ink used in the printing process.

The ad was placed in the New York Times. Read more here: http://www.adweek.com/creativity/l-l-bean-made-a-clever-newspaper-ad-that-you-can-only-read-outdoors/

NYT_after
Image Source: AdWeek