75% of Seniors Believe that Newspaper Advertising is Important
Celebrating “First Amendment Day”
Happy (Belated) First Amendment Day to our publishing partners! Thank you for the essential work that you do. “The five freedoms we celebrate on First Amendment Day protect the fundamental ways we participate in society and in democracy:
1.) Praying and worship — or not — in accordance with our own beliefs;
2.) Speaking our minds, even — and especially — when we disagree;
3.) ******Publishing news, opinions, ideas and information, including to hold those in power accountable********
4.) Gathering peacefully together to amplify our voices;
5.) Bringing problems to government representatives and suggesting solutions.”
Link to read more about the importance of this holiday – https://www.freedomforum.org/2021/09/15/perspective-first-amendment-day-is-a-reminder-we-get-to-have-a-say/
Many Independent Newspapers Across the US Striking the Right Balance of Local News Coverage + Revenue Streams
The Falmouth Enterprise, Inquirer and Mirror and The New Haven Independent are just a few examples of publications with loyal local readers and successful financial models in the current media landscape. The right combination of print, digital and circulation revenue help support platforms that provide valuable news coverage at the community level.
“People will support local journalism that’s high quality,” said Bass. “I think we’re seeing the beginnings of the rebirth of local journalism.”
Read the full story here: https://provincetownindependent.org/while-chain-owned-newspapers-struggle-many-independents-thrive/
Newspaper Ads Drive Response for Insurance Products
Newspapers reach an engaged audience of readers who respond to a variety of types of insurance products including dental, Medicare supplement & advantage products, pet insurance and more. Local newspapers provide a trusted platform to showcase different types of offerings.
*Source: Coda Ventures Newspaper Ad Effectiveness Service
Newspaper Readers Take Action on Home Service Ads
Newspaper readers are an engaged group of homeowners who are avid consumers of home products and services. More info at https://relevanceprojectnet.wordpress.com/
Digital Fatigue = Print Opportunity
Thank you to Keypoint Intelligence for featuring MediaBids in its analysis of the benefits of print products as part of the omnichannel mix. Read the full article here: https://www.keypointintelligence.com/news/editors-desk/2021/april/leveraging-the-benefits-of-print-advertising-with-digital-capabilities/
Top Associations and Organizations Supporting Local News, Journalism and Publishing
Along the way we’ve worked with many associations who have helped provide valuable resources to news organizations and others in the publishing industry. Here’s a recently updated list of groups that we think support journalists, publishers, advertising staff and others involved in the media in an outstanding way:
National & Regional Resources
The News Media Alliance – Serves more than 2,000 members of news organizations across the US; formerly known as the Newspaper Association of America.
Local Media Association – Serves more than 3,000 local media companies across the US including newspapers, tv, radio and more.
American Press Institute – This institute conducts research, provides training and creates valuable tools for journalists
AFCP/IFPA – (Association of Free Community Publications & Independent Free Papers of America) – Joining forces, this group looks to support all members of the free community newspaper industry.
National Newspaper Association – The mission of the NNA is to protect, promote and enhance America’s community newspapers.
Poynter Institute – “Poynter champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies.”
Nieman Journalism Lab – “The Nieman Journalism Lab is an attempt to help journalism figure out its future in an Internet age.”
The Association of Magazine Media – The primary association for the magazine industry.
Pew Research Center – “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.”
Online News Association – The Online News Association is a nonprofit membership organization for digital journalists — connecting journalism, technology and innovation.
American Media Institute – American Media Institute is a not-for-profit 501(c)(3) investigative news service that delivers original reporting to major news outlets across the country.
America’s Newspapers – From its very creation, America’s Newspapers proclaimed that a core mission would be advocacy on behalf of its members, the industry and the free press.
New England Press Association – The professional trade organization for newspapers in the six New England states: Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island, representing 450 newspapers in the region.
Investigative Reporters & Editors Association – IRE was formed to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.
State Press Associations
Alabama Press Association
Arizona Newspapers Association
Arkansas Press Association
California Newspaper Association
Colorado Press Association
Florida Press Association
Hoosier State Press Association
Idaho Press Association
Illinois Press Association
Inland Press Association
Iowa Newspapers Association
Kansas Press Association
Louisiana Press Association
Maine Press Association
Massachusetts Newspaper Publishers Association
MD-DC Press Association
Michigan Press Association
Minnesota Newspaper Association
Mississippi Press Association
Nevada Press Association
New Jersey Press Association
New Mexico Press Association
New York News Publisher Association
New York Press Association
North Carolina Press Association
North Dakota Newspaper Association
Ohio Newspaper Association
Oklahoma Press Association
Oregon Newspaper Publisher Association
Pennsylvania Newspaper Association
South Carolina Press Association
South Dakota Newspaper Association
Tennessee Press Association
Texas Daily Newspaper Association
Texas Press Association
Washington Newspaper Publishers Association
West Virginia Press Association
Wisconsin Newspaper Association
Wyoming Press Association
Upcoming Educational PowerHour for Publishers – “How is Response-Based Advertising Shifting?”
Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC and Jedd Gould, CEO of MediaBids for a free MediaBids PowerHour on Thursday, January 28 at 1 p.m. Eastern/New York time focused on “Trees Are Obstacles Or Opportunities?”
To Register for this Free Event, Click Here: Teleseminar Registration (mediabids.com)
Details are below for our 286th free educational PowerHour, since 1995.
Here is a short 90-second video to watch, tied to the upcoming teleseminar below:
During this 60-minute MediaBids PowerHour we will discuss the points below plus field your specific questions:
1. A = for your ATTITUDE. What shifts will you and your advertising sales team make/take, going into the new year?
2. A = for your APPROACH. What are the key advertising sales and marketing efforts vital for the first half of 2021?
3. A = for your ACCESS. What is your USP? What sets your ad platform apart from your direct competitors?
4. A = for your ANTICIPATION. Where is the optimism tied to the advertising trends we are tracking with our media clients around the world? Where are the best opportunities?
As prep for #2 above and to continue this discussion with ad sales leaders from around the world, please join our flagship LinkedIn group, Advertising Sales Success—with 4400+ leaders on this url: https://www.linkedin.com/groups/2379105/
Registration Information
=================
When: Thursday, Jan. 28.
Please note, the above MediaBids PowerHour starts at 1:00 p.m. Eastern/New York/Toronto time, which is
12:00 p.m. Central/Dallas/Winnipeg time
11:00 a.m. Mountain/Denver/Calgary time
10:00 a.m. Pacific/San Francisco/Vancouver time
9:00 a.m. Alaska time
6:00 p.m. GMT/London time
Fee: No charge
Recording is available after the MediaBids PowerHour, but you must register below to receive it.
To register, please click here.
For additional registration information, please contact MediaBids.com at 800-545-1135 or E-mail jpeterson@mediabids.com
We look forward to having you join us,
Jedd Gould
www.mediabids.com
Come follow us on Twitter, https://twitter.com/Mediabids
And
The Coach,
Ernest Oriente
President of PowerHour, since 1995
http://www.linkedin.com/in/ernestoriente
Come follow us on Twitter, https://twitter.com/PowerHourCoach
Helpful Resources For Journalists Covering the Upcoming Inaugural Events
The Committee to Protect Journalists just published some helpful guidelines for journalists covering next week’s events – CPJ Safety Advisory: Covering the build-up to the U.S. presidential inauguration – Committee to Protect Journalists
Additionally, the NNA (National Newspaper Association) also provided a summary of tips/resources –
- Do not meet in person with sources you do not know.
- Be mindful of your surroundings. Some sources say Improvised Explosive Devices (IEDs) may be used by rioters.
- Employ social distancing tactics, as always.
- Do not work alone if covering protests.
- Obey orders from law enforcement. If legal assistance is needed, the Reporters Committee for Freedom of the Press has a hotline for journalists at 1-800-336-4243, or www.rcfp.org.
- Be aware of potential use of live ammunition by protesters or police.
- Stand back from crowds, where vehicle ramming could be a threat.
- For journalists receiving verbal abuse, Radio-Television News Directors Association has an excellent resource page for maintaining good mental health. https://www.rtdna.org/article/webinar_newsroom_mental_health_strategies
The CPJ also made a downloadable checklist available.
Thank you, journalists, for your service during these difficult times. Without your efforts important and unbiased news coverage wouldn’t be possible. Stay safe!
Profiles in Print: The Roxton Progress
If you’re looking for heart-warming articles and delicious recipes, The Roxton Progress is the publication for you. This Texas publication, published twice monthly, provides local community news coverage with a unique voice. Publishing since 1976, they have a print edition, online edition, popular Facebook page, and readers can even subscribe to breaking-news text alerts.
The current publishers, Kris & Karen Rutherford, provided us with a great description of their paper –
“We are a small Northeast Texas publication in a rural county. Roxton is known as “Hometown U.S.A” to many, and we have subscribers, mostly connected to the area, in 20 states.
We are not a traditional newspaper. The founders of the paper wanted to provide a “good news” paper, and that traditional has been respected for over 40 years. We post breaking news on our Facebook page (over 1,100 likes and followers) and we have debuted a new website that is gaining in popularity — www.theroxtonprogress.com.
We focus on human interest, history and culture, local events, agriculture/rural news of note, school district news (essentially we serve as the district’s school newspaper), items likes recipes and one of our most popular features, The Texas Crossword. With the exception of one columnist, we pay for no content as we have found many people with ties to the area more than willing to write a column for each issue.”
Even if you’re not in their local area, we’d encourage you to subscribe to a free 7-day online trial. Their publication is full of thoughtful, interesting, and positive articles that will provide some light in these challenging times.
If you’d like to request ad rates, fill out this short form or email publisher@theroxtonprogress.com
The Print Observer - Newspaper & Magazine Advertising Insights 