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Continue reading →: How Are Phone Numbers Used to Track Results of Ads in Newspapers and Magazines?by Vicki MacDonald, MediaBids You might be wondering how a phone number can be used to determine how many people respond to a print ad. This brief article explains how unique phone numbers in ads can be used to track response. First, it is important to understand that any advertised…
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Continue reading →: Free Upcoming TeleSeminar Event – Deeper Relationships with Media Buyers
Join media/advertising sales expert Ernest F. Oriente, the founder of PowerHour, LLC ,the live weekly PowerHour Advertising Sales Academy and Jedd Gould, CEO of MediaBids for a free MediaBids PowerHour on Thursday, February 24, at 1 p.m. Eastern/New York time focused on “Deeper Relationships with Media Buyers”. Register for free…
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Continue reading →: Celebrating “First Amendment Day”
Happy (Belated) First Amendment Day to our publishing partners! Thank you for the essential work that you do. “The five freedoms we celebrate on First Amendment Day protect the fundamental ways we participate in society and in democracy: 1.) Praying and worship — or not — in accordance with our…
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Continue reading →: Many Independent Newspapers Across the US Striking the Right Balance of Local News Coverage + Revenue Streams
The Falmouth Enterprise, Inquirer and Mirror and The New Haven Independent are just a few examples of publications with loyal local readers and successful financial models in the current media landscape. The right combination of print, digital and circulation revenue help support platforms that provide valuable news coverage at the…
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Continue reading →: Newspaper Readers Take Action on Home Service Ads
Newspaper readers are an engaged group of homeowners who are avid consumers of home products and services. More info at https://relevanceprojectnet.wordpress.com/
The Print Observer – Newspaper & Magazine Advertising Insights
Newspaper and magazine advertising insights, commentary and analysis.
Recent posts
Very good point Seb. We here at Mediabids have created that on our site but we’ve seen that newspaper publishers…
Wonderful post. As an employee of a small alt. weekly, we always look for ways to engage our community and…
The most difficult part of automating legacy media is creating a digital trading method that is accepted and adopted by…
I’m not really surprised by the fact that a lot of people who read newspapers don’t use mobile phones. I…
Great post Jim! I never knew the large digital audience that Tronc had until this article.